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Kraft creates product mock-up of student's idea for cheese in a lip balm tube
The brand was inspired by the 9-year-old's "cheese innovation."
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'Worst social media challenge in history' or a case of 'privileged offense'?
The "Don't have a bookmark?" meme has polarized social media experts.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Unilever vet Keith Weed to join WPP's board; Area 51 parties to feature Arby's, Bud Light and Kool-Aid: Oh, yeah or oh, no?
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Former Edelman Digital US head Jessica Clifton launches Low Earth Orbit
She hired another Edelman alum, Kevin King, as adviser.
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Procter & Gamble's Damon Jones stars in Nat Geo's 'Activate: The Global Citizen Movement'
The six-part documentary series debuted this month.
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WE study: Consumers are ready to keep brands in check
The Brands in Motion study found a call for collective accountability for ethical use of tech.
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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
We Company delays IPO; Spicer's Dancing with the Stars debut.
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Breakfast Briefing: 5 things for PR pros to know on Monday morning
Weber Shandwick hires Lisa Fern-Talbot as EVP of healthcare strategy; P&G's latest attempt to boost women's soccer.
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Random House calls 'Don't have a bookmark?' meme 'worst social media challenge in history'
Strand Book Store says participants are 'monsters.'
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Richard Mille's comms director on Odell Beckham Jr.'s love for his watch
The wide receiver has been showing off the six-figure watch...on the football field.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
PRWeek introduces 2019 Hall of Fame class; Popeyes has an interesting fix for the chicken sandwich shortage.
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Popeyes' fix for the chicken sandwich shortage: Bring your own bun
"Make your own sandwich," the chain is telling customers.
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VeriSign hires Comcast's David McGuire to lead communications
He is starting this week in the newly created role.
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These brands are ruining slofies before they're even a thing
Slow-motion selfies: Will they take off?
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Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
Purpose Awards shortlist revealed; Omnicom PR Group hires first chief innovation officer.
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Edelman hires JWT's Van Someren as global food and beverage chair
She is also serving as EMEA lead of its food and beverage sector.
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Under Armour's Kelley McCormick steps down
McCormick is a veteran of SKDKnickerbocker and McBee|Gibraltar.
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Breakfast Briefing: 6 things for PR pros to know on Monday morning
Interpublic Group is promoting Philippe Krakowsky to COO; A watch stars in Titans vs. Browns game.
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CCO Jennifer Erickson departs GE for Mastercard
GE has expanded CMO Linda Boff's role to include communications.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Caroline Dettman launches Have Her Back consultancy; Observatory's Amia Lazarus joins Made Up Stories.
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