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Why TikTok is not the place to be for brands during the Super Bowl
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Publicis Groupe earnings; Michael Frazier joins SKDK’s public affairs practice.
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Ulta Beauty hires Hunter to handle consumer media relations
The beauty retailer also works with Zeno Group with both firms serving as AOR.
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Lambert Global acquires Roy Public Affairs Management
Roy Public Affairs founder and principal Melissa Roy joins Lambert as Detroit managing partner.
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Breakfast Briefing: 5 things for PR pros to know on Monday morning
How Sandy Hook Promise responds to mass shootings; Tyre Nichols' parents invited to SOTU; Unilever names new CEO.
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‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s
Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.
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Boll & Branch names Diffusion AOR
Small Girls PR was the incumbent on the account.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Southwest Airlines’ Q4 earnings snapshot; Layoffs at Dow, IBM and SAP.
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The Home Depot reorganizes comms as Stephen Holmes retires
The retailer is splitting duties by internal and external lines.
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Weber Shandwick promotes James Walker to Baltimore GM
The IPG agency has also hired Zeno Group’s Jackie Cox Battles.
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The Female Quotient partners with The Sway Effect
It’s the first time equity-focused organization The Female Quotient has named an agency partner.
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Breakfast Briefing: 5 things for PR pros to know on Monday morning
Reactions to the Monterey Park mass shooting; MKTC Consulting rebrands as Corner Market Communications.
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Global CCO Rosanna Fiske exits Royal Caribbean Group
Fiske said on LinkedIn that she is “blessed to push pause — to reflect, evaluate, rest and renew.”
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Pinterest names Andréa Mallard as chief marketing and communications officer
The company is merging its marketing and communications teams.
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Breakfast Briefing: 5 things for PR pros to know on Thursday morning
P&G earnings; SKDK picks Elizabeth Kenigsberg as cybersecurity and technology practice head; Latest from Davos.
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Agencies, brands tackle post-pandemic employee wellness
PRWeek spoke to five agency and in-house teams to find out how they are addressing the challenges of hybrid working, burnout, mental health, quiet quitting, the Great Resignation and recruitment and retention.
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TrailRunner International hires BCW fincomms practice lead
Gus Okwu will be based in the firm’s New York office as a managing director.
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Ulta Beauty hires Michelle Crossan-Matos to lead marketing
Crossan-Matos was Samsung Electronics America’s chief marketing, citizenship and comms officer.
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Edelman appoints Dave Samson as US COO
Samson replaces Jim O’Leary, who is leaving for Weber Shandwick.
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Weber Shandwick hires Edelman’s Jim O’Leary as North America CEO
The firm also shuffled the roles of Joy Farber Kolo and Michael Frohlich.
Recent Articles by Diana Bradley