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Adjust or start from scratch? Tough decisions as brands reevaluate Olympic plans
It’s not as simple as just delaying campaigns for one year.
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An industry ready to move: 2020 Salary Survey
Salaries are up, as is the confidence of a workforce better positioned to demand more from employers, finds the PRWeek/PR Talent Salary Survey.
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‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
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‘From promotion to information’: Travel industry changes tone amid coronavirus
PR pros in the sector are walking a fine line between providing information and stopping panic.
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Crisis response strikeout: What are the Houston Astros thinking?
The club really bungled the sign-stealing crisis.
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Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
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Calling it quits: Fashion boutiques exit the runway
Trends such as cost cutting, fewer fashion media outlets, influencers and the demand for proof of ROI are thinning the fashion PR sector.
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Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
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A booming PR job market, but...
The federal government's industry employment numbers only tell part of the story.
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The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
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Will TikTok reign supreme again next year?
Seven comms leaders' predictions for 2020.
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Ready for anything: After a volatile 2019, PR pros brace for 2020
The presidential election is only the tip of the iceberg.
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From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
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Trump, #MeToo and Greta: The biggest PR moments that defined a decade
As we enter 2020, you can still dunk in the dark.
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What to do before the inevitable Twitter inactive account purge
There's opportunity for brands -- and a lot of work.
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Twitter's political ad decision could go far beyond Twitter
Its larger impact could be felt if Facebook or YouTube also tighten regulations.
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The story gets stronger: takeaways from the 2019 PRWeek/Cision Global Comms Report
New platforms are amplifying brand messages. Traditional media-engagement tactics remain part of the playbook. These factors combine to bolster earned media's prowess to the C-suite.
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Late to TikTok? How to get your brand on track
The platform allows brands to tap into a firehose of creativity, but it's not without controversy.
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How the NBA made a no-win situation worse
Experts call the league's crisis a 'new normal' for multinational businesses.
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Bellwether Survey: C-suite dinosaurs hold back communications
In-house PR pros understand the need to revolutionize their function, but PRWeek and BU's latest Bellwether Survey suggests they are being held back by corporate culture and out-of-touch leadership
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