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‘Hollywood has a knack for always coming back’: Entertainment PR agencies ‘optimistic’ as writers strike ends
United Entertainment Group, Lobeline Communications, Berk Communications and ShapiroPR share what the rest of the year looks like.
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Unionization boom may necessitate rewrite of labor relations playbook
Labor relations may now have a larger impact on overall perception of a brand, say comms experts.
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MGM cyberattack shows how comms, IT must work closely together
Cyberthreats can have a material effect on companies’ bottom lines, and comms execs need to get up-to-speed on responding to them, say experts.
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Clients are done playing nice about RTO — and that goes for their agency partners, too
Yet despite a prevalence of “this time we mean it” from employers, experts say many companies are still failing with RTO comms.
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What companies need to tell employees about AI to protect their IP
Employees are using AI whether companies have a policy or not, and they could be putting sensitive data at risk.
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The dos and don’ts of holding an influencer event
Experts discuss learnings from Kai Cenat’s Union Square chaos.
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B Corp 101
The CEO of Patagonia calls the B Corp process “a pain in the ass,” and agency leaders say he’s right — but it’s worth it. Here’s how to get started.
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Why more agencies are becoming B Corps
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
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The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz
The color pink is everywhere a week before the film debuts in U.S. theaters.
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CEOs are ordering employees back to the office. It’s up to comms to sell it
What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.
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It’s AI’s time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
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Is the chief communications officer role getting a demotion?
Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.
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‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
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The 10 biggest communications lessons from the COVID-19 public health emergency
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
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‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
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‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
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Why companies continue to struggle with flex schedules
Hybrid work is here to stay. Or is it?
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‘On a scale of one to 10, a 12’: The off-the-charts threat of AI-enhanced deepfakes to brands and individuals
Malicious actors are taking notes from convincing (fake) images of the pope’s new winter jacket.
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The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
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Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
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