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Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
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A booming PR job market, but...
The federal government's industry employment numbers only tell part of the story.
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The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
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Will TikTok reign supreme again next year?
Seven comms leaders' predictions for 2020.
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Ready for anything: After a volatile 2019, PR pros brace for 2020
The presidential election is only the tip of the iceberg.
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From Fearless Girl to Like a Girl: The campaigns that moved the decade
PR did the heavy lifting on many of the most influential campaigns of the past 10 years.
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Trump, #MeToo and Greta: The biggest PR moments that defined a decade
As we enter 2020, you can still dunk in the dark.
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What to do before the inevitable Twitter inactive account purge
There's opportunity for brands -- and a lot of work.
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Twitter's political ad decision could go far beyond Twitter
Its larger impact could be felt if Facebook or YouTube also tighten regulations.
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The story gets stronger: takeaways from the 2019 PRWeek/Cision Global Comms Report
New platforms are amplifying brand messages. Traditional media-engagement tactics remain part of the playbook. These factors combine to bolster earned media's prowess to the C-suite.
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Late to TikTok? How to get your brand on track
The platform allows brands to tap into a firehose of creativity, but it's not without controversy.
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How the NBA made a no-win situation worse
Experts call the league's crisis a 'new normal' for multinational businesses.
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Bellwether Survey: C-suite dinosaurs hold back communications
In-house PR pros understand the need to revolutionize their function, but PRWeek and BU's latest Bellwether Survey suggests they are being held back by corporate culture and out-of-touch leadership
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'Impassioned, authentic and raw': The keys to Greta Thunberg's success
Experts say the 16-year-old activist has been able to humanize the climate crisis as few else have.
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Memo to marketers: Stop looking down on gamers
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
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Online rumor about a brand? The clock is ticking
Respond like Olive Garden, not SoulCycle.
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How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
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Staffing up on the trail: Meet the top comms staffers on 2020 Democratic campaigns
New this election cycle: An emphasis on communications for small-dollar donations.
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PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?
Agencies see opportunity amid complexity.
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The new wave of celebrity-founded agencies: Threat or opportunity?
Forget the management consultancies for a second. Stars also want a part of the content marketing space.
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Recent Articles by Chris Daniels