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2021 Salary Survey: Compensating for a crisis
Recent years’ momentum on remuneration hit a speedbump in 2020. And while the pandemic did facilitate decreases in everything from pay to job movement, employees industry-wide found motivation in management’s empathetic, supportive and creative response.
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Making up for lost time: What the PR class of 2021 is facing as the job search begins
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
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Just like on the field, coordination was key to winning Super Bowl ads
Why Reddit’s big game success was much more than a five-second spot.
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Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose.
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Adjusting the Super Bowl earned media playbook for a virtual radio row
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
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Season of change for sports teams with outdated mascots
But the franchises are moving at different paces -- if they’re moving at all.
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Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
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All-staff PTO, no video Fridays, wellness checks: How team leaders are countering employee burnout
Tips from leaders at Google, Target and firms like Praytell, Hotwire and Allison+Partners on recognizing the toll COVID-19 is taking on staff.
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Comms Challenges: Accepted and Confronted
Numerous obstacles comms has long faced have only been heightened by the inescapable uncertainty of 2020 — as evidenced by this fourth annual Comms Report from Cision and PRWeek, PR is up to the task.
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Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
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Breast cancer organizations turn to gaming to fill live event gap
Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.
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Work in progress: Agencies double down on DE&I initiatives, but yet to see results
The pandemic has kept firms from hiring, holding back their efforts to bring on executives of color.
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Bellwether Survey 2020: Amid an era of constant evolution, agility will win
The third annual PRWeek/Boston University Communications Bellwether Survey took the temperature of the PR industry at a critical time and showed nimbleness will be key to survival.
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What to adjust? What to abandon? Lessons on making live events virtual from the 2020 conventions
Balloon drops and cheese hats can’t be replaced. But other aspects of live events can.
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The ‘unconventional convention’: What worked and what didn’t
Most experts give the Democrats good grades on their biggest event, especially Jill Biden.
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Imagining a world without TikTok
From Facebook’s Instagram to upstart Triller, platforms are angling to become the next TikTok, regardless of whether the platform’s time is up in the U.S.
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Rebound ready: AOR and long-term accounts reemerge after Q2 pullback
While not a V-shaped recovery, but agencies are seeing clients think beyond the pandemic.
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The age of accountability: ‘Business as usual is dead. Hooray for that’
Facebook and the Washington Redskins are learning that partners will no longer accept excuses for not meeting their standards.
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Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
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‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
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