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No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.
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The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet
Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.
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Agency Business Report 2022: Climate change issue unavoidable in corporate comms
Companies are facing pressure from various stakeholders to be transparent and decarbonize operations, but not at the expense of financial health.
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Agency Business Report 2022: Public affairs firms prepare for midterm election political pivot
State-level policymaking will continue to dominate the public affairs sector if the GOP regains control of the Senate in the midterm elections.
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Agency Business Report 2022: Agencies up to the fight in the comms tech space
Firms invest in their own technology as data and measurement reign supreme.
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Pandemic comeback leads to increase in M&A deals
Agencies are generating high valuations, but that hasn’t stopped others from scooping them up to add to their capabilities.
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Agency Business Report 2022: Tech firms find emerging hubs in unlikely places
After the pandemic forced remote work on most all agencies, some CEOs explored a change of scenery and liked what they found.
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Wait and see: Agency leaders weigh pros and cons of Elon Musk-led Twitter
Firms are advising clients to stick with the platform while they evaluate changes.
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When ‘grassroots’ public affairs work crosses a line
Two highly publicized incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.
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Is corporate America no longer interested in purposeful business?
Stock buybacks and executive pay are back in the headlines nearly three years after the Business Roundtable’s historic statement on purposeful business. Experts say inroads are being made elsewhere.
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Too much work, not enough people: Why PR firms are turning down new business at an unprecedented rate
In-house teams are flush with cash; PR firms are desperately trying to keep staff. The result is firms turning down new business opportunities at an unprecedented rate.
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TikTok diplomacy: Why politicos are hailing the White House’s outreach to creators
People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.
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Too much talent, too few roles: PR job market stays white hot in Q1 2022
Recruiting for PR positions is still frenzied, but the search trend has shifted from the mid-level to the C-suite. And companies are realizing they need to re-recruit their own employees.
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Buy the 2022 Salary Survey Premium Edition today
While the pandemic’s impact on daily work lives remains inescapable, the 2022 PRWeek/PR Talent Salary Survey tells a clear story of a well-adjusted and better-compensated workforce that is in a powerful position to shape its own careers and, in turn, the industry’s future.
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The impossible dream: How 5 agencies are making the 4-day workweek happen
Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results.
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Super Bowl LVI social media war room tour: Behind the scenes with Budweiser and Wallbox
From the monitoring tools they’re using to the conversations they’ll be looking to jump into.
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Inside the cruise industry’s aggressive pushback against the CDC
Travel industry groups say communications with government medical experts have broken down amid the pandemic.
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When return to office becomes return to home: What Ford, Google and others are telling employees as Omicron surges
The Omicron variant put many RTO plans on ice. Here’s how top communicators are responding to the latest twist in the pandemic while not setting another office-return deadline.
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No panic, but ready to pivot: As Omicron emerges, communicators lean on lessons of past two years
Experts are advising clients to communicate regularly and clearly, and be ready to act quickly on new information.
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‘I’ve never seen anything like it’: Recruiters dish on the unprecedented war for PR talent
Record pay raises. Generous bonuses. WFH and flexible work options. Recruiters are seeing it all amid red hot demand for talent.
Recent Articles by Chris Daniels