Chris Daniels

Freelance contributor

chris@chrisdaniels.ca

Recent Articles by Chris Daniels

Cannes gets serious: Looking back on a more somber Lions festival
June 22, 2018
Important societal issues affected the tenor of the event this year, starting with the moment Keith Weed stepped on stage.
Outstanding or overdone? Marketers split on IHOP rebranding stunt
June 15, 2018
Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."
'Connected in politics and with the public': What a Howard Schultz presidency would look like
June 08, 2018
Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.
Recording, but not for the masses: Big brands' new podcast strategy
May 25, 2018
Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.
Where your favorite YouTube star is taking their talents
May 11, 2018
Influencers are finding fertile ground on new platforms with unconventional -- and creator-friendly -- payment models.
Technology trends: Accountability now part of progress
April 23, 2018
Tech brands must rehabilitate their reputations after a year marked by objectionable content, safety concerns, and mistreatment of women.
Public affairs trends: Entering the political fray
April 23, 2018
CEOs, CMOs, and COOs have become frequent clients as the line between public affairs and corporate issues has blurred.
Sell-off or solidification? Industry ponders WPP's Sorrell-less future
April 19, 2018
Executives predict what's next for WPP.
The one easy way for brands to avoid the next political media controversy
April 06, 2018
Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.
Lessons brands should take away from Facebook's data privacy scandal
March 30, 2018
The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.
Demand surges for comms skills on online freelance networks
March 16, 2018
But there's a catch: many agencies would rather pay freelancers they know and trust.
Big PR raises were harder to come by last year: 2018 Salary Survey
March 02, 2018
If you got a big raise in the past year, consider yourself lucky. Employers are focusing more on tech and training to boost workforce productivity
'Massive restructuring is underway': Experts predict more agency mergers to follow Burson-C&W tie-up
February 28, 2018
The toughest task for Burson Cohn & Wolfe CEO Donna Imperato: bringing together the cultures of two very different WPP agencies, say top agency executives.
'Not after the Cheech & Chong profile': Inside the normalization of cannabis marketing
February 16, 2018
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Home team: Twin Cities communicators make the most of the spotlight
February 02, 2018
While they're naturally disappointed the hometown Minnesota Vikings came up short, PR pros based in Minnesota are putting on a brave face to show off Minneapolis and St. Paul despite the playoff loss and the freezing cold.
Playing the long game: For more brands, Super Bowl ads are just the start
February 02, 2018
For companies such as Jack in the Box and hometown team Target, the costly Super Bowl spot is just the beginning of their campaigns.
Davos checklist: Trade in your fancy footwear for boots, and other tips
January 19, 2018
What to do (pack boots) and not to do (be disorganized) at the World Economic Forum.
Why Davos is bucking the populist trend to stay on agency leaders' calendars
January 19, 2018
Some are going to observe a clash of cultures. Others to get a jump on the trends that will define the year. Despite the rise of populism, agency CEOs are not crossing the World Economic Forum off their to-do lists.
How unknown brands can get the most out of CES
January 05, 2018
Size does matter at CES, and big brands take advantage of every inch of real estate at the Las Vegas tech trade show. Here's how challenger brands can get coverage, too.
The commerce revolution: shopping for a new experience
January 04, 2018
Consumers expect more from retailers than ever. Industry leaders met in New York for a panel, hosted by Burson-Marsteller, to discuss how millennials, mobile, and Amazon made brands rethink storytelling.