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'The next big thing': Agencies place big bets on sports gambling
It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.
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For Amazon, the communications challenge is just beginning
The company's landmark HQ2 announcement is meeting headwinds, but experts see a net win for Amazon.
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Split decision: Both parties can claim winning messages after midterm vote
Red states got redder and blue states got bluer -- by design -- in Tuesday's election.
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More quality, less value: How the booming economy is changing Black Friday marketing
And some retailers are still closing their doors on the biggest shopping day of the year.
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Comms harnesses its talents to stay ahead
From data to content, results from the second annual PRWeek/Cision global survey reveal PR has an increased commitment to develop the right talent and relationships.
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Number of PR jobs hits all-time high, but not every type of communicator is in demand
The jobs boom is benefitting digital, measurement, and content specialists much more than other communicators.
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Step inside the PR agency of 2038
Bots and technologists galore. A diverse workforce. And the death of the current holding company model. These are just a few predictions from industry leaders of what could be commonplace in two decades.
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PR is in a state of reinvention: Is it up to the challenge?
To mark 20 years in the U.S., PRWeek teamed up with Boston University to produce the landmark Communications Bellwether Survey, one of the most comprehensive industry studies ever produced.
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Why marketers weighing AR versus VR are asking the wrong question
Instead, they should be pondering how quickly they can get ready for mixed reality.
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Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick
Consumers are divided on Nike's 30th anniversary campaign for Just Do It. But communications executives say it will place the sportswear brand on the right side of history -- and in the good graces of its diverse customer base.
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Biannual reporting proposal divides IR pros
Should President Donald Trump's suggestion that public companies report earnings every six months come to pass, financial comms pros say it would result in a significant shift of the IR function's workload.
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Why brands are just finding their voice with Alexa and its competitors
Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.
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Transition graphs: Former journalists' soundbites on the move to PR
What it feels like to go from skeptic to working for the client.
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Is PR still a prime landing spot for journalists? Yes, but...
The learning curve is steeper than ever for reporters, editors, and producers entering the communications field. The good news is they're used to rapid change.
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How 5 underdog brands are scoring at the World Cup without an official sponsorship
Including one clothing brand that stepped away from its most prominent team sponsorship years ago.
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What's your character worth?
The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
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Cannes gets serious: Looking back on a more somber Lions festival
Important societal issues affected the tenor of the event this year, starting with the moment Keith Weed stepped on stage.
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Outstanding or overdone? Marketers split on IHOP rebranding stunt
Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."
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'Connected in politics and with the public': What a Howard Schultz presidency would look like
Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.
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Recording, but not for the masses: Big brands' new podcast strategy
Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.
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