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How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
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Staffing up on the trail: Meet the top comms staffers on 2020 Democratic campaigns
New this election cycle: An emphasis on communications for small-dollar donations.
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PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?
Agencies see opportunity amid complexity.
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The new wave of celebrity-founded agencies: Threat or opportunity?
Forget the management consultancies for a second. Stars also want a part of the content marketing space.
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Worrying about IP theft. It's not just for creative agencies anymore
PR firms are taking precautions to ensure the ideas they pitch aren't used without their consent.
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Replacing Huckabee Sanders: Without briefings, what's the point?
Trump has changed the role of White House press secretary to the point where it's no longer necessary, say experts.
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IHOP shows the right way to troll the trolls
Challenging online haters can be a risky play, but IHOP has the right recipe.
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Why brands aren't looking for the next Grumpy Cat
RIP, Grumpy Cat -- and the era of the mass pet influencer.
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Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
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From hookers at dinner to ghosting CMOs: When the pitch process goes to #PRHell
Sometimes the final stages of an agency review go way off the rails.
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Evidence of progress: 2019 Salary Survey
Wages are up, and company departures are down. A key facilitator of those trends is measurable, positive movement on two issues the workforce has long focused on: flex time and the gender pay gap.
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Facebook and Instagram's epic outage: Brands and influencers weigh the consequences
You have an influencer marketing program ready to go, and a social site goes down. Experts discuss what's next.
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Debating entering that social debate? Here's when a brand should
Social media can often be toxic. Other times, it's good, clean fun -- and an opportunity for brands to join in.
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Beyond Momo: Why brands need to get ready for digital hoaxes
The Momo Challenge may be fake, but it presents real challenges to brands.
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The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers
With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.
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Ready or not, campaign scrutiny is coming to Starbucks
A Howard Schultz candidacy could make the ubiquitous coffee chain the target of scathing attacks for the next two years.
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Bold ideas + clarity + social savvy = AOC's secret sauce
The freshman legislator has become a phenomenon on the left and a lightning rod for the right. Now for the hard part.
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Parties deadlocked over language, not policy, amid shutdown
Polls say Americans want border security, but Democrats and Republicans are talking about the issue very differently during the partial government shutdown.
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Big city solution: Scooter brands fight negative perceptions
Brands including Spin and Jump are being backed by investors with deep pockets.
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'The next big thing': Agencies place big bets on sports gambling
It's not just for Vegas anymore. PR firms are rolling out sports gambling practices as casinos and betting apps ink deals with pro sports leagues.
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