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Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
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‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
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What black employees want to hear from their companies
Start by listening, then create an action plan that goes beyond supportive statements and donations.
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How United Airlines navigated a CEO transition during a pandemic
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
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How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
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How brands and agencies are avoiding covidiot influencers
What marketers have learned from Arielle Charnas.
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Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
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How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
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Internal comms during coronavirus: What works
Execs share their tips for communicating with staff about COVID-19 and WFH issues.
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Adjust or start from scratch? Tough decisions as brands reevaluate Olympic plans
It’s not as simple as just delaying campaigns for one year.
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An industry ready to move: 2020 Salary Survey
Salaries are up, as is the confidence of a workforce better positioned to demand more from employers, finds the PRWeek/PR Talent Salary Survey.
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‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
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‘From promotion to information’: Travel industry changes tone amid coronavirus
PR pros in the sector are walking a fine line between providing information and stopping panic.
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Crisis response strikeout: What are the Houston Astros thinking?
The club really bungled the sign-stealing crisis.
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Why QSR brands top the social media food chain
And the "nugget" other industries can take away from their success.
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Calling it quits: Fashion boutiques exit the runway
Trends such as cost cutting, fewer fashion media outlets, influencers and the demand for proof of ROI are thinning the fashion PR sector.
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Super Bowl week means fierce competition for eyeballs away from the stadium
Brands are using concerts, popups and other events to tell a full story alongside Super Bowl ads.
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A booming PR job market, but...
The federal government's industry employment numbers only tell part of the story.
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The social media that audiences will be hooked on in 2020
After the 'year of TikTok' in 2019, what platforms will emerge next year?
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Will TikTok reign supreme again next year?
Seven comms leaders' predictions for 2020.
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Recent Articles by Chris Daniels