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Step inside the PR agency of 2038
Bots and technologists galore. A diverse workforce. And the death of the current holding company model. These are just a few predictions from industry leaders of what could be commonplace in two decades.
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PR is in a state of reinvention: Is it up to the challenge?
To mark 20 years in the U.S., PRWeek teamed up with Boston University to produce the landmark Communications Bellwether Survey, one of the most comprehensive industry studies ever produced.
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Why marketers weighing AR versus VR are asking the wrong question
Instead, they should be pondering how quickly they can get ready for mixed reality.
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Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick
Consumers are divided on Nike's 30th anniversary campaign for Just Do It. But communications executives say it will place the sportswear brand on the right side of history -- and in the good graces of its diverse customer base.
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Biannual reporting proposal divides IR pros
Should President Donald Trump's suggestion that public companies report earnings every six months come to pass, financial comms pros say it would result in a significant shift of the IR function's workload.
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Why brands are just finding their voice with Alexa and its competitors
Marketers are still in the experimentation stage when it comes to interacting with consumers via home speakers.
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Transition graphs: Former journalists' soundbites on the move to PR
What it feels like to go from skeptic to working for the client.
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Is PR still a prime landing spot for journalists? Yes, but...
The learning curve is steeper than ever for reporters, editors, and producers entering the communications field. The good news is they're used to rapid change.
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How 5 underdog brands are scoring at the World Cup without an official sponsorship
Including one clothing brand that stepped away from its most prominent team sponsorship years ago.
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What's your character worth?
The link between how stakeholders perceive a company and its actual value can be quantified, say respondents to the Zignal Labs/PRWeek Brand Health Survey.
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Cannes gets serious: Looking back on a more somber Lions festival
Important societal issues affected the tenor of the event this year, starting with the moment Keith Weed stepped on stage.
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Outstanding or overdone? Marketers split on IHOP rebranding stunt
Sure, IHOP got lots of attention this week when it (temporarily) rebranded as IHOb. But experts questioned the long-term benefits of the "rebrand."
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'Connected in politics and with the public': What a Howard Schultz presidency would look like
Corporate communicators and former colleagues of the outgoing Starbucks chairman discuss why they think he should run for president.
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Recording, but not for the masses: Big brands' new podcast strategy
Home Depot, Wal-Mart, and Jack Daniel's are among the brands tapping into the podcast boom for the first time to reach niche audiences.
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Where your favorite YouTube star is taking their talents
Influencers are finding fertile ground on new platforms with unconventional -- and creator-friendly -- payment models.
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Technology trends: Accountability now part of progress
Tech brands must rehabilitate their reputations after a year marked by objectionable content, safety concerns, and mistreatment of women.
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Public affairs trends: Entering the political fray
CEOs, CMOs, and COOs have become frequent clients as the line between public affairs and corporate issues has blurred.
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Sell-off or solidification? Industry ponders WPP's Sorrell-less future
Executives predict what's next for WPP.
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The one easy way for brands to avoid the next political media controversy
Disagree with a host's views? Don't advertise on his or her show in the first place, advise crisis comms experts.
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Lessons brands should take away from Facebook's data privacy scandal
The social media network's crisis is a reminder to brands to take a hard look at their own data collection practices and how they communicate about them, say experts.
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