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‘I just booked my first business trip today’: Agency CEOs are once again hitting the road
But it may be months before other employees return to a hectic work travel schedule, if ever.
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Contingency plan on contingency plan: Brands ready for uncertainty-filled Olympics
What if no fans are allowed? Or if no Tokyo Games happen at all? Brands are preparing for every scenario two months out.
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Retailers risk alienating employees in rush to unmask
Many consumers were elated about the CDC relaxing mask guidelines; many frontline employees were not. Pleasing both groups is proving difficult for retail brands.
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Explaining a ‘surprisingly active year in PR M&A’
Buyers found PR shops not only surviving the pandemic, but their businesses thriving in it.
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How employers are looking to the CDC to shape internal comms
But experts say government recommendations are just the bare minimum of what companies should say to staffers.
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How cruise lines are talking up their return to the sea
Custom content and b-to-b comms are key in building buzz for a safe comeback.
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Public affairs trends: The perfect storm
Public affairs firms experienced a boon as the pandemic and U.S. presidential election collided to create new business opportunities.
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Employee engagement: Patterns of connection
With scattered staffers facing work-from-home challenges amid a pandemic year compounded by racial injustice, internal comms has never been a bigger priority for agency counselors.
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Healthcare trends: A sector in the spotlight
While some industry sectors faced turbulent times because of the pandemic, healthcare was leaned upon like never before and saw big gains in the COVID-19 era.
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Beyond just checking in: How PR teams are stepping up on wellness communications
From special Slack channels for parents to bedtime stories for employees’ kids, internal comms teams are helping staffers feel cared-for on a personal level.
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Clubhouse lessons for brands from Demi Lovato
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
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COVID-19 one year later: Agency CEOs and CCOs on what they were thinking and what’s changed forever
‘I never want to go back’ to pre-pandemic office life, says one major agency leader.
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2021 Salary Survey: Compensating for a crisis
Recent years’ momentum on remuneration hit a speedbump in 2020. And while the pandemic did facilitate decreases in everything from pay to job movement, employees industry-wide found motivation in management’s empathetic, supportive and creative response.
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Making up for lost time: What the PR class of 2021 is facing as the job search begins
Competition is tough for entry-level jobs for what might be the most battle-tested class of graduates in the industry’s history.
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Just like on the field, coordination was key to winning Super Bowl ads
Why Reddit’s big game success was much more than a five-second spot.
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Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose.
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Adjusting the Super Bowl earned media playbook for a virtual radio row
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
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Season of change for sports teams with outdated mascots
But the franchises are moving at different paces -- if they’re moving at all.
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Journalism’s future or passion project? Breaking down the world of Substack
Journalists and other experts have flocked — or been pushed — to a platform that gives them more editorial and creative freedom.
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All-staff PTO, no video Fridays, wellness checks: How team leaders are countering employee burnout
Tips from leaders at Google, Target and firms like Praytell, Hotwire and Allison+Partners on recognizing the toll COVID-19 is taking on staff.
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