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Bellwether Survey 2020: Amid an era of constant evolution, agility will win
The third annual PRWeek/Boston University Communications Bellwether Survey took the temperature of the PR industry at a critical time and showed nimbleness will be key to survival.
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What to adjust? What to abandon? Lessons on making live events virtual from the 2020 conventions
Balloon drops and cheese hats can’t be replaced. But other aspects of live events can.
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The ‘unconventional convention’: What worked and what didn’t
Most experts give the Democrats good grades on their biggest event, especially Jill Biden.
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Imagining a world without TikTok
From Facebook’s Instagram to upstart Triller, platforms are angling to become the next TikTok, regardless of whether the platform’s time is up in the U.S.
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Rebound ready: AOR and long-term accounts reemerge after Q2 pullback
While not a V-shaped recovery, but agencies are seeing clients think beyond the pandemic.
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The age of accountability: ‘Business as usual is dead. Hooray for that’
Facebook and the Washington Redskins are learning that partners will no longer accept excuses for not meeting their standards.
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Why the biggest PR firms can’t be Silicon Valley hot shops
Bigger isn’t always better. With startups, it can be a detriment.
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‘One of the biggest change management moments we’ve ever experienced’: How agencies are helping clients navigate re-entry
Businesses are playing it safe in bringing employees back to the office.
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What black employees want to hear from their companies
Start by listening, then create an action plan that goes beyond supportive statements and donations.
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How United Airlines navigated a CEO transition during a pandemic
“We were facing our toughest crisis ever and working harder than ever with a margin for error smaller than ever – and having all that complicated by none of us being in the same place,” says CCO Josh Earnest.
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How Animal Crossing became a PG paradise for brands
Brands that normally wouldn’t touch video game activations are finding a virtual home.
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How brands and agencies are avoiding covidiot influencers
What marketers have learned from Arielle Charnas.
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Talk to everyone: Breaking down Fauci’s media relations strategy
The most trusted man in America on COVID-19 is taking his authenticity wherever Americans consume media, from Vanity Fair to Desus & Mero.
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How the US Chamber, National Restaurant Association and others are preparing for the new normal
Trade bodies are helping members get ready to reopen while keeping employees and customers safe.
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Internal comms during coronavirus: What works
Execs share their tips for communicating with staff about COVID-19 and WFH issues.
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Adjust or start from scratch? Tough decisions as brands reevaluate Olympic plans
It’s not as simple as just delaying campaigns for one year.
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An industry ready to move: 2020 Salary Survey
Salaries are up, as is the confidence of a workforce better positioned to demand more from employers, finds the PRWeek/PR Talent Salary Survey.
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‘Almost every aspect of clients’ business is impacted’: Firms adapt for coronavirus
From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.
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‘From promotion to information’: Travel industry changes tone amid coronavirus
PR pros in the sector are walking a fine line between providing information and stopping panic.
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Crisis response strikeout: What are the Houston Astros thinking?
The club really bungled the sign-stealing crisis.
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