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How the NBA made a no-win situation worse
Experts call the league's crisis a 'new normal' for multinational businesses.
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Bellwether Survey: C-suite dinosaurs hold back communications
In-house PR pros understand the need to revolutionize their function, but PRWeek and BU's latest Bellwether Survey suggests they are being held back by corporate culture and out-of-touch leadership
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'Impassioned, authentic and raw': The keys to Greta Thunberg's success
Experts say the 16-year-old activist has been able to humanize the climate crisis as few else have.
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Memo to marketers: Stop looking down on gamers
Esports is an ever-more-diverse world filled with influencers who will advocate for brands. You just have to give them the chance, and do it authentically.
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Online rumor about a brand? The clock is ticking
Respond like Olive Garden, not SoulCycle.
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How White Claw and MSL made spiked seltzer the bro-approved drink of summer 2019
User-generated content from an unexpected audience is driving the alcohol subcategory to new popularity.
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Staffing up on the trail: Meet the top comms staffers on 2020 Democratic campaigns
New this election cycle: An emphasis on communications for small-dollar donations.
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PR firms targeted CMOs for years, only to see companies eliminate the role. Now what?
Agencies see opportunity amid complexity.
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The new wave of celebrity-founded agencies: Threat or opportunity?
Forget the management consultancies for a second. Stars also want a part of the content marketing space.
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Worrying about IP theft. It's not just for creative agencies anymore
PR firms are taking precautions to ensure the ideas they pitch aren't used without their consent.
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Replacing Huckabee Sanders: Without briefings, what's the point?
Trump has changed the role of White House press secretary to the point where it's no longer necessary, say experts.
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IHOP shows the right way to troll the trolls
Challenging online haters can be a risky play, but IHOP has the right recipe.
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Why brands aren't looking for the next Grumpy Cat
RIP, Grumpy Cat -- and the era of the mass pet influencer.
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Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.
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From hookers at dinner to ghosting CMOs: When the pitch process goes to #PRHell
Sometimes the final stages of an agency review go way off the rails.
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Evidence of progress: 2019 Salary Survey
Wages are up, and company departures are down. A key facilitator of those trends is measurable, positive movement on two issues the workforce has long focused on: flex time and the gender pay gap.
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Facebook and Instagram's epic outage: Brands and influencers weigh the consequences
You have an influencer marketing program ready to go, and a social site goes down. Experts discuss what's next.
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Debating entering that social debate? Here's when a brand should
Social media can often be toxic. Other times, it's good, clean fun -- and an opportunity for brands to join in.
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Beyond Momo: Why brands need to get ready for digital hoaxes
The Momo Challenge may be fake, but it presents real challenges to brands.
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The Academy Awards could be a hot mess. Why that's a good thing for Oscars marketers
With no host, who knows what will happen at the 91st Academy Awards? One thing is for certain: Brands are ready to tap into cultural moments.
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