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Smart investment or ‘woke’ capitalism? Why ESG is the latest political fault line
PR agencies are at the front of counseling clients on how to respond to attacks on ESG investments.
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RIP, cubicle. Agencies are making the most of collaborative spaces in new office designs
With employees in person only a few days a week, firms are maximizing their time together.
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Communications Bellwether Survey 2022: PR in pole position
The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.
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U.S. Open: A guide to the hottest ticket of the year to connect with (and schmooze) clients
The biggest tennis event in the country is back in full force, and it’s the event to impress clients. How to get there on time and comfortably.
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How brands can engage audiences on TikTok via search
TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.
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Get ready for a flood of green public affairs spending
For companies in sustainability industries, it’s time to spend, due to funding from the Inflation Reduction Act.
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Digital crisis experts give Adam Mosseri high marks for Kardashian response
Will the Kardashians make Instagram Instagram again? Experts say the platform’s leader did well to explain why they won’t.
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Airball: Why PR firms are finding the NIL market isn’t what they expected
Some firms are finding success helping college athletes earn money from their names, images and likenesses. Yet others say the practice hasn’t lived up to expectations.
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RTO lessons learned: 5 top in-house comms leaders on what works and what doesn’t
Getting employees back to their desks is proving more challenging than companies anticipated. CCOs tell PRWeek how they’ve gotten results, and the most out of teams in a hybrid environment.
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The Great Resignation is over in PR
Recession fears and inflation are prompting companies to pump the brakes on hiring, cutting down options for job seekers.
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Buckle up: Even more wage inflation is coming for agencies
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
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Silicon Beach: Agencies are flocking to Miami as city’s tech sector booms
And the VCs and ambitious, young tech executives are driving growth in other industries across South Florida.
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No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.
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The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet
Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.
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Agency Business Report 2022: Climate change issue unavoidable in corporate comms
Companies are facing pressure from various stakeholders to be transparent and decarbonize operations, but not at the expense of financial health.
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Agency Business Report 2022: Public affairs firms prepare for midterm election political pivot
State-level policymaking will continue to dominate the public affairs sector if the GOP regains control of the Senate in the midterm elections.
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Agency Business Report 2022: Agencies up to the fight in the comms tech space
Firms invest in their own technology as data and measurement reign supreme.
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Pandemic comeback leads to increase in M&A deals
Agencies are generating high valuations, but that hasn’t stopped others from scooping them up to add to their capabilities.
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Agency Business Report 2022: Tech firms find emerging hubs in unlikely places
After the pandemic forced remote work on most all agencies, some CEOs explored a change of scenery and liked what they found.
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Wait and see: Agency leaders weigh pros and cons of Elon Musk-led Twitter
Firms are advising clients to stick with the platform while they evaluate changes.
Recent Articles by Chris Daniels