-
From robots to Meerkat: Four key themes from SXSW 2015
Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.
-
Meet Meerkat, the darling of SXSW
The live-streaming app blows up, despite Twitter's shun.
-
SXSW: It's time to retire the term native advertising
Panelists at SXSW discussed the future of native advertising.
-
Why wearables shouldn't be viewed as tracking devices
The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.
-
What it takes to build an army of brand advocates
Virgin America's Abby Lunardini and World Wildlife Fund's Terry Macko spoke at SXSW Interactive about building brand loyalty.
-
Mophie taps into puppy power to charge phones at SXSW
Mountain dogs are coming to the rescue to charge phone batteries at SXSW.
-
Food, fashion, and robots: What to expect at SXSW 2015
From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.
-
Twitter takes wraps off native video feature
Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.
-
CES 2015: What does it mean for marketers?
The strong showing from agencies at the event embodies how important technology has become to marketing - and vice versa.
-
CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things.
-
CES 2015: The future of wearable technology
Flexible devices for clothing, virtual-reality contact lenses, and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.
-
CES 2015: All agencies are creative agencies
The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued.
-
CES 2015: Intel CEO urges tech industry to 'step up and do more' about diversity
Brian Krzanich outlines the future of computing and pledges to set an industry standard for more diversity.
-
Spotlight: Kiev
Volodymyr Dehtyarov, CEO at Newsfront PR Agency, details how PR is playing a key role in helping the city communicate from a conflict zone.
-
Spotlight: Hong Kong
Evan Lewis, former VP of PR, events, and corporate comms, DFS Group, details why brands need the right social voice to cut through the noise in the city.
-
Real time travel
As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.
-
Sandberg calls for more marketing that celebrates women #AWXI
It is incumbent on the industry to celebrate advertising that breaks down stereotypes of women, according to Facebook COO Sheryl Sandberg.
-
Trusted brands hold key to success of Internet of Things
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
-
Spotlight: Buenos Aires
Gustavo Averbuj, regional director, Latin America, and CEO of Ketchum Argentina, discusses how comms plays a key role in politics in the city.
-
Brands go 'unexpected' places
Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.
Information Links
Recent Articles by Sarah Shearman