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From robots to Meerkat: Four key themes from SXSW 2015
Science fiction becomes a reality and wearables make it into the official tote bag at this year's geek fest.
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Meet Meerkat, the darling of SXSW
The live-streaming app blows up, despite Twitter's shun.
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SXSW: It's time to retire the term native advertising
Panelists at SXSW discussed the future of native advertising.
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Why wearables shouldn't be viewed as tracking devices
The Internet of Things offers marketers a huge amount of data about their customers, but brands must be careful in how they use it.
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What it takes to build an army of brand advocates
Virgin America's Abby Lunardini and World Wildlife Fund's Terry Macko spoke at SXSW Interactive about building brand loyalty.
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Mophie taps into puppy power to charge phones at SXSW
Mountain dogs are coming to the rescue to charge phone batteries at SXSW.
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Food, fashion, and robots: What to expect at SXSW 2015
From a Robot Petting Zoo to fashion models talking tech, there is plenty to be excited about at this year's SXSW.
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Twitter takes wraps off native video feature
Social media platform steps up to YouTube and Facebook in video space, also launches private group messaging.
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CES 2015: What does it mean for marketers?
The strong showing from agencies at the event embodies how important technology has become to marketing - and vice versa.
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CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things.
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CES 2015: The future of wearable technology
Flexible devices for clothing, virtual-reality contact lenses, and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.
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CES 2015: All agencies are creative agencies
The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued.
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CES 2015: Intel CEO urges tech industry to 'step up and do more' about diversity
Brian Krzanich outlines the future of computing and pledges to set an industry standard for more diversity.
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Spotlight: Kiev
Volodymyr Dehtyarov, CEO at Newsfront PR Agency, details how PR is playing a key role in helping the city communicate from a conflict zone.
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Spotlight: Hong Kong
Evan Lewis, former VP of PR, events, and corporate comms, DFS Group, details why brands need the right social voice to cut through the noise in the city.
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Real time travel
As more consumers turn to social platforms to ease their travel woes, industry brands are presented with myriad challenges as they look to satisfy those living in a 24/7 connected world.
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Sandberg calls for more marketing that celebrates women #AWXI
It is incumbent on the industry to celebrate advertising that breaks down stereotypes of women, according to Facebook COO Sheryl Sandberg.
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Trusted brands hold key to success of Internet of Things
Imagine your car could automatically find a parking space in a busy city or your fridge could give recipes to your smartphone based on its contents. This future is already here.
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Spotlight: Buenos Aires
Gustavo Averbuj, regional director, Latin America, and CEO of Ketchum Argentina, discusses how comms plays a key role in politics in the city.
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Brands go 'unexpected' places
Communicators from top brands discussed how charitable initiatives have benefited their companies on Tuesday at the PRWeek Conference in New York.
Recent Articles by Sarah Shearman