Steve Barrett

Editor-in-chief, PRWeek US

Recent Articles by Steve Barrett
  • Health comms is an unstoppable force

    Despite economic headwinds, the health communications sector shows no signs of slowing down.

  • A stain on the glorious game

    As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.

  • Midterms provided hope for a more civil discourse

    Pre-election predictions failed to come to fruition as many voters rejected election deniers and low-quality candidates.

  • Brands should push the pause button on Twitter

    Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

  • Let’s not talk ourselves into a recession

    Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.

  • Advertising addresses the climate emergency

    The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.

  • Evolution of purpose: Lessons from PRDecoded

    An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”

  • 5 things for your immediate PRWeek to-do list

    The next eight days are super-important on the PRWeek calendar – make sure you have all your ducks in a row regarding the PRWeek Awards, PRDecoded, Purpose Awards and other brand milestones.

  • Crisis and listening now top PR skills hierarchy

    While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.

  • Great expectations in public relations

    The fifth edition of PRWeek and Boston University's Communications Bellwether Survey shows the PR profession is being asked to deliver on ever-increasing expectations during unprecedented times.

  • PR can help fix the world’s addiction to fossil fuels

    The PR industry must push back against the narrative played out at this week’s UN General Assembly where the profession was portrayed in pejorative fashion as a dark art practiced by spin doctors.

  • The Changemakers diversity conundrum

    Diverse PR pros are invited to the ball but their dance cards are still empty.

  • Thank you for your service: 'A jewel to the world and not just the UK'

    Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer. Her death marks the end of an unprecedented era of social change and a special relationship that saw her interact with 15 British prime ministers and 14 US presidents.

  • PR has a PR problem

    Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.

  • 5 things to watch post-Labor Day

    With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.

  • The sun is rising in the east and west for TikTok

    Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

  • 40 Under 40: Inspiring communications drawn from inspiring talent

    This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.

  • A wake-up call for PR agency leaders

    This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.

  • Omnicom farmers have been replaced by hunters

    This week’s holding company financials provided valuable insight into the likely impact of a recession on the PR economy and suggested the sector is continuing on a growth trajectory even in these troubled times.

  • An industry at the top of its game

    PR is a people business and this year’s PRWeek Power Listers comprise those individuals blazing a trail in vitally important functions.