Steve Barrett

Holding Company CEOs: Tax reform may be big boon for PR

Lower U.S. corporate tax rates and worldwide events have holding company CEOs foreseeing a boost for marketing and communications.

PR industry cautiously optimistic this year after a rough 2017

The rocky year didn't smooth out until Q4, and even Q1 2018, for many firms.

Agency Business Report 2018 global overview: Fighting back after a tough year

A rough start to 2017 depressed growth, but a brighter Q4 and Q1 2018 has leaders cautiously optimistic at a comeback year

Steve Barrett on PR: Sorrell legacy lies in the balance

Much of the analyst commentary about WPP post-Sorrell betrays a fundamental lack of understanding about modern marketing and communications.

WPP CEO Sorrell's final thoughts on PR

Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.

Zuck transformation proves power of communication

The awkward and sweaty young man in a hoodie has evolved into a confident and effective communicator who is a good front person for Facebook.

Editor's Letter: PR leaders take action to create equitable cultures

A PRWeek survey showed over half of respondents experienced sexual harassment in the workplace - 31% more than six times - but an overwhelming majority didn't report it

Don't underestimate the Roseanne effect

This week's hit revival of the 80s and 90s family sitcom opens a lens on Middle America often ignored by the coastal elites and provides an insight into what drives millions of ordinary U.S. consumers.

IBM: Culture supersedes individuals and org charts

The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.

The Oscars of the PR industry

The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.

Chris Foster talks diversity, PR, and senior consultancy

Burson Cohn & Wolfe's new North America president spoke to PRWeek just after the historic merger of the two WPP PR firms as part of our Agency CEO Summit.

Gender pay gap finally narrowing, but not fast enough

The pendulum is swinging toward equal pay for equal work, though there is still a long way to go.

Sorrell hands Imperato reins to iconic firm after years of double-digit growth

Charismatic Cohn & Wolfe leader and WPP boss Martin Sorrell favorite Donna Imperato becomes second woman in just four months to assume CEO role at top five global PR agency.

Edelman grows 3% in the U.S. in 2017, 2.1% globally

The world's largest PR firm increased growth slightly in 2017 over the prior year, but it still has work to do to break the coveted $1 billion revenue barrier - U.K. revenue inched up 0.9%.

CCOs: not 'naysayers' or 'wet blankets', rather the conscience of companies

Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.

Young Olympians carry torch for a brighter future

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

AI is changing the world, but will it end in utopia or dystopia?

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

Davos shows companies can't just be Switzerland

From Edelman's Trust Barometer to Larry Fink's CEO letter to Martin Sorrell's CNBC appearance, reputation, purpose, and the important role of communications were all top of mind.

Editor's blog: How will "the Mikes" spend their money?

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

Tough times mean greater value for comms and earned media