Steve Barrett

Editor-in-chief, PRWeek US

Recent Articles by Steve Barrett
  • Ascential bids to stem Cannes bleeding

    Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.

  • Black swans are circling overhead

    This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.

  • Time for Twitter, Facebook, and Google to show real responsibility

    Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.

  • PR Compact: an ethical dilemma

    When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.

  • You can still do a lot with 140 characters

    Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.

  • AI: Partner or threat?

    Robots are coming, and it's up to us to harness their power.

  • Ketchum inks partnership with The Weinstein Company

    The collaboration is designed to leverage respective partners' skill sets to supercharge cinematic storytelling on behalf of brands.

  • Burson on the business of persuasion

    Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.

  • Secrets to upward mobility for CCOs

    Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.

  • Swipe right to embrace change

    As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.

  • Tragedy of Charlottesville illustrates America's deep divide

    Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

  • I, robot

    The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.

  • Young guns will help shape the ongoing industry revolution

    That is an exciting prospect, but it can also be a little frightening.

  • Hey Mooch: you're not meant to be the story

    The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

  • Influencers are the changing face of marketing

    The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

  • Holding company woes represent good news for PR

    Brian Wieser from Pivotal Research reduced price targets on agency holding companies in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.

  • PR's power players share their vision

    The collected wit and wisdom of the 270 individuals in PRWeek's Global Power Book provide some significant indicators for the future of the industry.

  • Part trusted adviser, part street fighter, comms pros raise bar

    The 2017 PRWeek Power List features a woman in the number one position for the first time -- Omnicom Public Relations Group's CEO Karen van Bergen.

  • Cannes: it's a wrap

    An inspirational and energizing week on Le Côte d'Azur will reward close scrutiny by all professionals working in communications and marketing.

  • Tectonic plates of Cannes are shifting

    Publicis set the cat among the pigeons on its home turf when it announced it was taking a break from Cannes and industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation doesn't give everyone the hump.