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Helicopter view of marketing services won't favor PR
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
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PR people aren't defense lawyers
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
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The next generation of PR principals is set to be truly diverse
The argument from PR execs that it's difficult to find sufficient diverse talent no longer washes with me.
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9 top tips to win a PRWeek Award
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
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Axios is the epitome of a smart modern media brand
Jim Vandehei and Mike Allen have quickly established their latest media venture as a must-read alternative to mainstream media.
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Lenovo seeks agency support for seven-figure China brief
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
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Andrey Barannikov talks Russia, Putin, the World Cup, and PR
CEO Barannikov's firm, SPN Communications, is one of the largest in Russia and was heavily involved in promoting the 12 host cities during the recently concluded soccer World Cup.
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Brand Russia wins the World Cup
Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
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2018 Power List shows shift toward female leadership in PR
It is a year in which women's empowerment is top of mind in marcomms.
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Earned media dominates Cannes, but PR firms don't have a monopoly on it
The winners of the 2018 PR Lions exhibited very similar characteristics to previous years, with creative agencies dominating PR firms' home turf once again - but there was encouragement in other Cannes categories.
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Video: Stuart Smith reacts to 2018 PR Lions - 'We're not showing the marketing world what really matters'
The PR Lions jury president on PR-centric market trends and what the industry must do to gain recognition at Cannes.
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Live from Cannes: Kristin Greene on being a juror for the Entertainment Lions
The principal at Flashpoint PR discusses her experience judging with sports, film, and creative professionals.
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9 creativity tips from ad legend John Hegarty
The Bartle Bogle Hegarty co-founder sat down with Financial Times' global media editor Matthew Garrahan at Cannes.
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Procter & Gamble aligns brand, corporate comms under one organization
Craig Buchholz has been named the CPG giant's first chief communications officer in six years; new roles for Damon Jones, Kelly Vanasse, and Nadia Viva.
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Ketchum work shows up on non-PR Cannes shortlists
The Omnicom firm's efforts on the Blood Normal campaign for Essity's Libresse and Bodyform was shortlisted in several categories.
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Cannes, soccer, more stunts, and Edelman
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
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The PR Week 6.12.18: Richard Edelman
Iconic PR agency leader Richard Edelman joined PRWeek to talk family succession, Martin Sorrell, PR at Cannes, and Act With Certainty.
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Denny's proves there's life in the old stunt yet
Stunt is a word PR pros have been trying to escape for years, but this week suggests there is still mileage in this old school way of attracting attention - as long as it is accompanied by a bit of plain old common sense too.
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Sorrell successor should place diversity at top of to-do list
As an iconic leader unveils his new plans, his former employer's annual review draws a perfunctory line under its founder's 33-year contribution to the company.
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Cannes PR Jury is bigger but smaller this year
Forty jurors will deliberate online but the final judging group in Cannes will comprise just 10 people rather than the usual 20.
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