Steve Barrett

Editor-in-chief, PRWeek US

lSteve_J_Barrett

steve.barrett@prweek.com

Recent Articles by Steve Barrett

The new, diverse faces of the Power List
Added 40 hours ago
Damon Jones is No. 1 as 21 communicators make their first appearance.
Coffee Break: Novità PR’s Joseph Cephas discusses experience as Black professional and the industry’s need for change
July 01, 2020
‘I’ve gone to events where there’s 600 people and been the only person of color. It feels like there’s a spotlight on you.’
Steve Barrett on PR: If you want more hunters you have to allow them to hunt
June 26, 2020
The surprise departure this week of the first woman to run a top five global PR firm speaks to the big challenges of leading an agency brand within the tight confines of a holding company structure.
Coffee Break with Ruder Finn’s Kathy Bloomgarden
June 24, 2020
The CEO of one of the most storied PR firms in the industry tells PRWeek why she has resisted the option to lay off or furlough staff or impose salary cuts during the coronavirus pandemic.
No more excuses. PR firms have to make progress on diversity.
June 19, 2020
Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.
Coffee Break with French/West/Vaughan’s Rick French
June 17, 2020
PRWeek chats to the Raleigh-based PR agency leader who doubles as a Hollywood film producer and minor league baseball owner and is thriving during the COVID-19 lockdown.
Steve Barrett on PR: A Change Is Gonna Come
June 12, 2020
Sam Cooke’s iconic song was written in 1964 – 56 years later, could we finally be on the threshold of real change in providing equal opportunity to people of all colors?
Coffee Break with UnitedHealthcare’s Kirsten Gorsuch
June 10, 2020
PRWeek chats to the communications lead at the largest healthcare company in the world about UHC’s response to the death of George Floyd, PR during lockdown and returning to a physical office environment.
Steve Barrett on PR: Business must lead the quest for equal justice under law
June 05, 2020
Brands and corporations have a responsibility to fill the leadership vacuum and use their scale to effect real change in American society and end racial injustice.
Racial injustice: 'Our country has never dealt with the issue of race'
June 04, 2020
Four senior PR leaders discuss the implications of recent incidents of police brutality and white privilege for business, brands and communications in a panel discussion convened by PRWeek.
It’s time to call it: PRWeek’s 2020 U.S. events are going virtual
June 03, 2020
In the interests of safety, clarity and future planning, PRWeek will transition its awards, conferences and other live events to virtual environments for the rest of the year – including the PRWeek Awards, which will take place online on July 30.
Coffee Break with CMG’s Margenett Moore-Roberts
June 03, 2020
PRWeek’s video series catches up with the chief diversity and inclusion officer at Interpublic’s PR, event and experiential agency division.
Coffee Break with Heineken’s Stacey Tank
June 03, 2020
The latest edition of PRWeek’s video series features the former Home Depot CEO of Installation & Measurement Services, who recently returned to brewing giant Heineken.
Steve Barrett on PR: Only when the tide goes out do you see who's been skinny-dipping
May 29, 2020
At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.
Coffee Break with St. Jude’s Marvin Stockwell
May 27, 2020
The second edition of PRWeek’s new weekly video series features St. Jude Children’s Research Hospital Memphis’ director of media relations.
Steve Barrett on PR: The very best of global practice
May 22, 2020
The PRWeek Global Awards 2020, unveiled over the past few days, show PR is demonstrating innovation, smart strategy and creativity and proving its effectiveness in every part of the globe.
Coffee Break with W2O Group’s Jim Weiss
May 20, 2020
PRWeek’s weekly video series debuts with W2O’s CEO, who talks growth during COVID-19 and the healthcare marcomms agency’s partnership with private equity firm New Mountain Capital.
Steve Barrett on PR: You will emerge from COVID-19 a better PR pro
May 15, 2020
Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.
COVID-19 Survey 2.0 results: PR in a post-pandemic future
May 14, 2020
PRWeek took the temperature of the industry in a comprehensive survey covering infection rates, budgets, layoffs, furloughs, payment terms, financial assistance, offices of the future and return to work.
Steve Barrett on PR: A night at the (brand) movies
May 08, 2020
The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.