Steve Barrett

Editor-in-chief, PRWeek US

lSteve_J_Barrett

steve.barrett@prweek.com

Recent Articles by Steve Barrett

When the going gets tough, the tough get going
Added 29 hours ago
Some of the individuals may be surprising, but true leaders are really stepping up to the plate in the fight against coronavirus – and they are doing it using authentic and empathetic communication.
From the editor: An events update for PRWeek US
March 24, 2020
The latest details on the PRWeek Awards, Brand Film Awards and Hall of Femme from PRWeek US editorial director Steve Barrett..
A sense of urgency is vital to cope with COVID-19
March 20, 2020
Concerted and acute action must continue to be implemented if the U.S. is to avoid what happened in Italy – and communicators are crucial in getting these messages across.
Coronavirus Briefing launch edition: Pandemic implications
March 16, 2020
An in-depth daily roundup of top-notch writing and thinking that analyzes the full scope of the outbreak while offering solutions and perspectives on COVID-19.
Unprecedented times require clear and calm communication
March 13, 2020
The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.
Femme honorees blazing a trail in changing times
March 11, 2020
Besides being outstanding PR pros, the 2020 Hall of Femme honorees have fantastic, wide-ranging musical tastes.
Corona survey reinforced negative clichés about PR and journalism
March 06, 2020
A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.
How to get Kimye to tweet your brand for free
February 21, 2020
Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.
No foregone conclusions in modern PR firm practice
February 14, 2020
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
Reputation matters
February 07, 2020
The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.
Roll over Beethoven: owned media replaces traditional
January 31, 2020
Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.
Capitalism is either broken or the greatest development in modern history
January 24, 2020
Big debates among the Davoisie at the World Economic Forum in Switzerland this week centered on businesses and brands that finally seem primed to turn endless talk into real action.
Tech Talk with Torod Neptune, CCO, Lenovo
January 21, 2020
"Data and analytics skills are critical. The more you invest in it, the more it necessitates having the internal and intellectual resources to be able to take in info and create."
The PR rep for the free world is MIA
January 17, 2020
President Trump's unique communications strategy means his press secretary Stephanie Grisham contributes little to the administration's narrative, either as a democratic check and balance or a vehicle for de-escalation.
A shining example of a Best Places to Work honoree
January 06, 2020
PRWeek releases the list of Best Places to Work 2019, including six-time honoree Praytell.
Brand film was greatest investment BMW ever made
January 03, 2020
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
To make an end is to make a beginning
December 20, 2019
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
Big PR firms get set to tackle a new decade
December 13, 2019
A frenetic week of holding company agency developments at IPG and Omnicom set the scene for evolution and revolution in 2020 and beyond.
Lessons from the world's largest marketer
December 06, 2019
Procter & Gamble's Marc Pritchard is reinventing brand-building and his description this week of the CPG behemoth's journey to a state of perpetual disruption warrants close examination.
Giving thanks for turkey, loved ones and safe travels
November 27, 2019
Thanksgiving is a time for reflection, celebration and, well, let's be honest... overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.