Steve Barrett

Editor-in-chief, PRWeek US

steve.barrett@prweek.com

Recent Articles by Steve Barrett
  • Editor's blog: How will "the Mikes" spend their money?

    There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.

  • Tough times mean greater value for comms and earned media

  • Editor's Choice: The PR playbook is more important than ever

    Updated - Could 2018 possibly be any more dramatic, challenging, invigorating, and - sometimes - depressing than 2017? Absolutely. But one thing is for certain: earned media will be at the center of everything.

  • ServiceNow appoints Edelman for US agency duties

    ServiceNow chief communications officer Alan Marks teams up with Edelman again, having worked with the world's biggest global PR firm during his time at eBay.

  • Rafferty promotion is a start, but there's still a long way to go

    Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.

  • Here's to a 2018 to remember

    Steve Barrett dishes on PRWeek's 20th anniversary, the PRWeek Awards, and this year's Hall of Fame.

  • Howard Rubenstein: From starting a business in his mother's kitchen to rubbing shoulders with giants

    Whether it's the mayor of New York City, the owner of the Yankees, the president of the United States, or even Pope Francis, this PR legend has been representing and mingling with the world's biggest names for more than 60 years.

  • Ascential bids to stem Cannes bleeding

    Organizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.

  • Black swans are circling overhead

    This has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.

  • Time for Twitter, Facebook, and Google to show real responsibility

    Whether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.

  • PR Compact: an ethical dilemma

    When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.

  • You can still do a lot with 140 characters

    Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.

  • AI: Partner or threat?

    Robots are coming, and it's up to us to harness their power.

  • Ketchum inks partnership with The Weinstein Company

    The collaboration is designed to leverage respective partners' skill sets to supercharge cinematic storytelling on behalf of brands.

  • Burson on the business of persuasion

    Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.

  • Secrets to upward mobility for CCOs

    Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.

  • Swipe right to embrace change

    As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.

  • Tragedy of Charlottesville illustrates America's deep divide

    Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

  • I, robot

    The robots may one day fulfil dystopian science fiction visions and take over the human race, but that day is still far in the future - in the meantime, marketers and communicators are working out how AI can be effectively utilized in their world.

  • Young guns will help shape the ongoing industry revolution

    That is an exciting prospect, but it can also be a little frightening.