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How Levi's weighed in on gun violence
Levi's SVP & CCO Kelly McGinnis and Everytown's public affairs director Stacey Radnor explain how they teamed up on a very sensitive issue.
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Sector has seat at table as PRWeek U.S. turns 20
After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.
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Four brand films, four diverse stories and outcomes
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
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H+K separates from SJR in global restructure
Alex Jutkowitz will no longer run Hill+Knowlton in the U.S.; Lars Erik Grønntun and Richard Millar become global presidents.
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Diverse teams produce better work
Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.
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Don't ask permission, just do it
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
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PRWeek embraces new ideas at Chicago conference
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
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Brands: Doing nothing is no longer an option
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
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Steve Schmidt says he "tap-danced on the White House lawn" - but never lied
Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.
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Steve Schmidt: Trump is 'inciter-in-chief' and Republican leadership resembles something from The Handmaid's Tale
Longtime public affairs strategist talks about the state of the Republican party, why U.S. politics is now a game of 'incitement, not persuasion,' and more.
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Don't lose your head in the dog days of August
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
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Helicopter view of marketing services won't favor PR
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
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PR people aren't defense lawyers
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
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The next generation of PR principals is set to be truly diverse
The argument from PR execs that it's difficult to find sufficient diverse talent no longer washes with me.
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9 top tips to win a PRWeek Award
Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.
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Axios is the epitome of a smart modern media brand
Jim VandeHei and Mike Allen have quickly established their latest media venture as a must-read alternative to mainstream media.
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Lenovo seeks agency support for seven-figure China brief
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
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Andrey Barannikov talks Russia, Putin, the World Cup, and PR
CEO Barannikov's firm, SPN Communications, is one of the largest in Russia and was heavily involved in promoting the 12 host cities during the recently concluded soccer World Cup.
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Brand Russia wins the World Cup
Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.
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2018 Power List shows shift toward female leadership in PR
It is a year in which women's empowerment is top of mind in marcomms.
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