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The only way is ethics
Recent developments involving Bayer, Delta Air Lines and BrewDog only serve to confirm the tricky waters PR pros in all areas of the industry must navigate in their daily practice.
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10 bonus soundbites from Agency Business Report 2019
From ethics to holding companies to culture, the benefits of midsize firms and much more.
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Nimble, fast midsize firms make their mark
The numbers are in, and they continue to show midsize agencies climbing at a faster rate than other firms
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It's definitely PR's year -- at least for midsize firms
Earned media still reigns supreme in the complex comms industry as overall revenue continues its upward trajectory
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Holding company CEOs not worried about in-housing
CEOs brush off concerns, stress maintaining meaningful connections between people and brands while also focusing on being authentic and still making profits.
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The differing leadership styles of Mark Read and Martin Sorrell
It is just over a year since WPP founder and CEO Martin Sorrell stepped down after 33 years at the company following an internal investigation into accusations of personal misconduct.
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Purpose principles are right in PR's wheelhouse
Everybody's talking about purpose, but behind the words must lie authenticity.
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Digital Edition: March/April 2019 issue
Welcome to the digital edition of the March/April 2019 issue
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Women in PR find work-life balance as pay gap narrows
The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.
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Agency branding must be more than just word salad
BCW is the latest PR agency to set out a new stall in a bid to differentiate itself in the market.
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A night of inspirational communication
Last night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed the professionals with his remarkable presence and poise.
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Celebrating women in PR
International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.
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Goodbye Texties and Biters, hello Archies
As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.
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Edelman stumbles in pursuit of $1bn revenue target
As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current economic climate.
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Ye olde corntroversy is a complex brew
Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?
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Football is a temperature gauge for America
As an expectant nation prepares for a classic Super Bowl match-up on Sunday, the defining narrative has returned to the iconic battles playing out on the field rather than side issues such as race relations and concussion.
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Despite the skeptics, Davos is all business
Steve Barrett reports from the small ski resort in Switzerland that becomes the focal point of global politicians, businesspeople, and nonprofits for one week in January every year.
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Gillette debate cuts two ways
A new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent developments prove gender politics post #MeToo still have a long way to go.
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Ogilvy's John Seifert dishes on the future of PR at Ogilvy
As global PR leader Stuart Smith heads for new pastures, the WPP firm's worldwide CEO tells PRWeek what's next.
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Stuart Smith to depart Ogilvy for in-house CMO role
Smith is exiting the WPP firm after nine years, four of them leading the agency's global PR function, for a health-foods company.
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