Steve Barrett

Editor-in-chief, PRWeek US

Recent Articles by Steve Barrett
  • Truth well told is excellent mantra for future

    The inspiration on show at PRWeek events this week shows there's more that binds us together than divides us in an environment where a truth well told is an appropriate guiding principle.

  • Keep calm and communicate on

    High-profile developments such as GM's business transformation announcement on Monday call for strong and considered reactions from all concerned - especially the communications department.

  • What the !#@% is PR?

    PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.

  • Remember Jamal Khashoggi by fighting for a free press

    The brutal murder and dismemberment of The Washington Post columnist and U.S. resident in a place that was supposed to be a safe haven is a somber reminder that we can't take universal freedoms for granted.

  • The death of horizontality

    WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

  • How Levi's weighed in on gun violence

    Levi's SVP & CCO Kelly McGinnis and Everytown's public affairs director Stacey Radnor explain how they teamed up on a very sensitive issue.

  • Sector has seat at table as PRWeek U.S. turns 20

    After two decades of existence in the U.S., PRWeek is pleased to report that the communications profession has earned its share of influence with CEOs and C-suite executives.

  • Four brand films, four diverse stories and outcomes

    Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.

  • H+K separates from SJR in global restructure

    Alex Jutkowitz will no longer run Hill+Knowlton in the U.S.; Lars Erik Grønntun and Richard Millar become global presidents.

  • Diverse teams produce better work

    Research shows diverse groups of workers come up with better ideas - and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek's high-profile diversity initiative.

  • Don't ask permission, just do it

    White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.

  • PRWeek embraces new ideas at Chicago conference

    Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.

  • Brands: Doing nothing is no longer an option

    Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.

  • Steve Schmidt says he "tap-danced on the White House lawn" - but never lied

    Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.

  • Steve Schmidt: Trump is 'inciter-in-chief' and Republican leadership resembles something from The Handmaid's Tale

    Longtime public affairs strategist talks about the state of the Republican party, why U.S. politics is now a game of 'incitement, not persuasion,' and more.

  • Don't lose your head in the dog days of August

    PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.

  • Helicopter view of marketing services won't favor PR

    PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.

  • PR people aren't defense lawyers

    Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.

  • The next generation of PR principals is set to be truly diverse

    The argument from PR execs that it's difficult to find sufficient diverse talent no longer washes with me.

  • 9 top tips to win a PRWeek Award

    Awards season is upon us - check out Steve Barrett's essential 9-point guide to producing winning entries.