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Steve Barrett on PR: 6 degrees of “How the hell do I keep up…?”
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.
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Coffee Break with Conagra Brands’ Jon Harris
The SVP and CCO drops in to discuss how the company is providing for essential workers, the Mrs. Butterworth’s controversy and his weekly basement jam sessions.
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Profits and purpose are inextricably linked
The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.
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Cafecito Break with Boden PR's Natalie Boden
The founder and president of the eponymous firm talks about the importance of Hispanic and Latinx representation in the PR industry.
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Steve Barrett on PR: 5 reasons you can’t afford to miss PRDecoded
Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.
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Coffee Break with Xerox’s Anne Marie Squeo
Xerox’s marcomms lead explains how she “blew things up” at the storied document management company.
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Steve Barrett on PR: Fred Perry fights back against extremist adoption
The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?
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Coffee Break with Richard Edelman
The leader of the largest PR firm in the world describes coping with lockdown, family tragedy due to COVID-19, the business impact of the recession on his agency in 2020 and why it’s time for action communications.
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SWAT mentality will persist after COVID-19
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
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PR can flourish in these trying times by swiftly pivoting
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
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A pause for reflection on purpose
At a time when society is being challenged to the extreme on so many fronts, it has never been more important for businesses and brands to step up and provide the purposeful leadership for which so many people are crying out.
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Coffee Break with 22Kill’s Jacob Schick
A third-generation marine and wounded warrior raises awareness about mental health: “It’s a societal issue; not a warrior issue.”
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Keep the faith as a COVID-19 summer turns into fall
The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.
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Coffee Break with Bully Pulpit Interactive’s Robert Gibbs
Former Obama press secretary and head of comms at McDonald's Robert Gibbs is back in the consulting world at Bully Pulpit Interactive, using his political wherewithal to advocate for brands, causes and candidates.
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Political messaging in an abnormal time
The lead-up to a polarized 2020 presidential election is playing out in extraordinary circumstances prompted by the COVID-19 pandemic and continuing horrific instances of racial injustice.
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Coffee Break with Firehouse Strategies’ Alex Conant
Former RNC press secretary and Rubio campaign comms director dishes on this year’s national conventions and how the parties have approached virtual formats.
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Tourists: “We’re sorry. And we want you back.”
Deserted streets and strangely muted cities and other destinations neutered by the coronavirus pandemic have reminded everyone how much visitors contribute to their DNA.
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Coffee Break with Vested’s Binna Kim
The financial services specialist’s cofounder reflects on the hydra-like business of growing a company, attending to family and world domination.
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Heather Kernahan replaces Jim Joseph as PR Council chair
Joseph’s place on the PR agency trade association’s board will be taken by BCW’s Chris Foster.
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A new ice cream jingle for a new era
Why Unilever’s Good Humor ice cream brand inserted itself into a historical discussion about the racist roots of an iconic jingle.
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