I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.
Influencers: are they blaggers, or are they professionals, worthy of a dedicated budget?
This morning I met a colleague in a coffee shop. They were late, so I waited to order until they arrived. I asked to use the bathroom. No one lifted an eyebrow. But then I'm white.
With the current momentum around the #metoo movement, it feels like we're all talking, writing and pushing for gender equality like never before - however, despite the beginnings of a cultural shift, some communications strategies remain stuck in the mud.
I was almost done with this article when news broke on Saturday evening that Sir Martin Sorrell (aka SMS, aka June 21st - work it out, etc) had resigned.
Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.
Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.
Working with family can be challenging, as well as highly beneficial. To celebrate National Siblings Day today, these are my five top tips to successfully work with siblings.
There's no doubt that passionate people make good employees. Business leaders want teams with drive and ambition.
Facebook is in the spotlight for all the wrong reasons these days - but while fake news and extremist content had been the topics on everybody's lips for some time, could the way it uses personal data prove to be a killer blow?
After eight years of financial loss, Toys R Us has finally collapsed. So, what did this well-known retailer - once seen as an institution on the high street - fail to do?
This month is UK LGBT+ History Month, marking the steps toward equality and the achievements that LGBT+ people have made in recent history.
For years gender equality has been on the agenda, but now it really feels like a watershed has been reached and the momentum has become serious.
It's no surprise the PR industry took notice recently when Unilever threatened to pull advertising budget from Facebook and Google unless they deliver transparency about news, protect children from extremist and toxic content, and build public cohesion rather than division.
Interns' rights hinge on two essential premises: that there are clear legal, moral, and business justifications for paying people gaining experience, and that the distinction between output and outcomes from 'interns' and 'everyone else' is wholly artificial.
While Trump and Brexiters raise barriers and walls, independent comms agencies in Europe are tearing them down.
Let me explain... We had an issue. Specifically, trying to address a perennial headache around reaching a remote group of staff - our on-call firefighters.
American snowboarder Red Gerard was the first athlete to win a gold medal at this year's Winter Olympic Games in Pyeongchang.
"I'm sorry." They are two of the most powerful words in the English language.
Call me controversial, but I count a solid spokesperson as 80 (if not 90) per cent of the battle to get good media coverage - wherever you are in the world, whatever your story.
We're (for the most part) very conscious now of the "motherhood penalty" women pay in our industry due to maternity leave and that this is a key cause of the gender pay gap.
Political crises have a cycle and a rhythm to them. At first they can hit like a tsunami, with Whitehall playing catch-up.
Good communications sits at the heart of how the NHS engages with its patients, communities and staff.
Last week the topic of influencer engagement, or more precisely gifting, was thrust into the spotlight.
Regardless of the pros and cons of Brexit, the 2016 EU referendum campaign should be remembered for some elementary communications mistakes by Remain, which allowed Leave, despite being a clear under-dog, to sneak through and win.
"Entitled", "narcissistic" and "lazy" - millennials get a bad rap, but if we don't do something to keep this talent in our business, another industry will.
At the start of 2018 public service communication needs to redouble its efforts to raise standards, deliver timely digital communication and built trust in public institutions.
Brexit is affecting the whole industry, but nowhere is its impact more keenly felt than in public affairs, where the scene is set for more political uncertainty.
It was the all-agency meeting on a Monday morning that finally made me snap.
When I was asked in January to edit a weekly bulletin, covering public sector communications and highlighting the fascinating work going on there, I must admit to having felt a little daunted.
Media lawyers and judges have, since the Human Rights Act came into force in 2000, grappled with numerous circumstances where the right to privacy competes with other rights, perhaps most notably the rights of the media to freedom of expression.
As the media buyers and planners obfuscate their ignorance on where their online ads are going, who they are reaching, and at times why they are sending them, creative PR's are staging a comeback catalysed by something we retained all along; a clear and actionable purpose.
New agile business models are bringing the era of wasteful practices in PR to a close, but what does the lean principle mean for our industry?
As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.
The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.
The year 2013 was a lightbulb moment for social content. It all started, innocently, when a blackout unexpectedly stopped play at the US Super Bowl.
It's time to wake up to the world's biggest shopping day, and no, it's not Black Friday.
Bell Pottinger's controversial work for the Gupta family in South Africa last year and the fallout ever since, was already the UK PR industry's biggest story of 2017 but has truly caught fire over the past two days.
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Lucky customers who have always dreamed of ordering from the colonel himself are finally getting their chance.
The Crosby campaign playbook is simple, but the General Election result proves that this time it didn't work. Here are four lessons political comms pros can learn from that failure...
Humility in a time of crisis that should have underpinned the response to the Grenfell Tower fire; instead, there were holes all over the developer's response.
Terrorist incidents like Westminster, Manchester, and London Bridge made me think hard about the contribution we can make as communications professionals.
If consumer and - most importantly for pharma - professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.
Our challenge is to see the changes, particularly via social media, and adapt; because a great story always cuts through, wherever you want your client to be.
Whiteboards, flipcharts and posters greeted staff when they turned up for work: Please don't switch on your PCs.
When news broke on Wednesday night that Labour's draft General Election manifesto had been leaked, media attention immediately focussed on tales of sabotage and civil war within the party.
Corporate scandals in 2017 have reinforced the importance of having a robust crisis management plan.
This Saturday marks 100 days of President Trump. The milestone prompted a declaration from the White House that Trump had accomplished more in his first 100 days than any other president since Franklin Roosevelt.
We should embrace what better surveillance technology offers, but it must be done in an environment where there is transparency, consent and understanding.
The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.
There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.
'The social (media) party will win' - why are big comms agencies in France staying out of the presidential elections?
For a long time in France, major communication agencies loved to display their support to presidential candidates. All the key industry names used to commit to our political wannabes.
Charles Lankester, EVP at Ruder Finn Asia, explores the four things the embattled airline could have done to avert what has developed into a massive PR disaster.
When the number of something increases, it typically follows that the value decreases.
Step aside Jesus - the Easter bunny is in town!
Whatever United Airlines is going through, it's not a crisis. Just because you've drafted a holding statement about something doesn't make it a crisis.
On the morning of 7 May 1937, engineers standing around the still-smoldering wreckage of the LZ 129 Hindenburg had a moment of quiet reflection.
Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.
The way in which women dress is regularly subject to intense scrutiny with judgements and assumptions being made about an outfit choice rather than ability.
The Russian market in the 21st century has changed beyond recognition. It now stands out sharply in comparison to the other markets due to the speed and radical nature of these changes.
Once upon a time, PR agencies didn't see the need for planners: whereas ad agencies employed them to ground their creative ideas in genuine insights about their audience, the PR industry took a different route.
A painful paradox lies at the heart of the Government's rail policy - an anomaly that is tarnishing some of the biggest brands in the transport sector.
Consultancy pitching is sometimes like the proverbial cobbler's children - all too often comms agencies fail to communicate effectively to the prospect.
What defines a purposeful company? Will Hutton and Clare Chapman of the Purposeful Business Taskforce have begun to answer that question with the publication of their eponymously titled report on the subject.
I am a feminist. How did this happen? I could drop the usual clichés about being the father of two young girls and living in a house full of women.
'Fake news' may be new to some, but it's an oft-told tale in the City, which can provide UK media regulators with a valuable lesson in effective policing
Inherently, there is hurt woven into the dictionary definition of brave - 'ready to face and endure danger or pain'.
One in four experience mental illness each year, but more than half of communications professionals are more afraid to speak up about mental than physical health?
Let's face it, I could have stopped after 'snake' and you'd have known exactly what I was talking about.
The Trump era should help end 'diversity fatigue' and be the catalyst for value-driven corporate communication.
Award season is upon us. The politicians have had their platforms, used their channels, abused each other and indeed their social media accounts. Now it is the turn of the artists; the most democratically elected of public figures.
Having breakfast the other morning with the director of a content agency, he commented that he thought the marketing and PR industry had commitment issues.
There are few industries more competitive than aviation. Years of seismic change and liberalisation has facilitated widespread positive impact on competition and innovation.
The EU's General Data Protection Regulation (GDPR) is not a subject that will get hearts racing, but the PR industry had better take notice.
In this period of political and societal turbulence, the only certainty is uncertainty - that's where 'business to human' communications comes in.
Last week, it was reported that Isis-inspired hackers carried out an attack on six NHS websites and posted brutal images of violence from the war in Syria.
The world of specialist B2B PR is populated by hard-to-please technical editors and demanding clients that may not be media savvy, so these are the dos and don'ts of trade press media relations.
As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.
Most influencers are turning into glorified ad-boards, so please can everyone in the PR industry stop calling this form of paid advertising influencer marketing.
There's a lot of talk around our industry these days about diversity, and it is good and right that we are collectively trying hard to force ourselves out of our British, white, middle-class straitjacket.
This month, for the first time in our history, we recruited an intern.
The Prime Minister has scored an important coup by being the first head of government to meet President Trump on Friday.
When your boss is attacked in the media, it hurts. I mean, physically hurts.
Documentaries have always been a powerful tool for raising awareness among the public of 'wicked' policy issues and, in some cases, leading to changes in government policy.
'Game changer' is a pointless phrase. It litters press release headlines every day, but it doesn't really tell you anything.
The start of the year brings the inevitable talk of goal-setting. Maybe you're looking to up the ante on your personal creativity, hunt that Cannes Lion or innovate in your sector.
Rather like waiting for a dental appointment, you want the pain to be over as quickly as possible and so it is with Donald Trump's inauguration.
I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.
Over my 18 years or so in B2B journalism it's clear to me that the two professions share many of the same skills and attributes - and that the disciplines are rapidly converging.
Healthcare comms in 2017 will be characterised by a refinement of the way in which we use rich media, and the 70th anniversary of the NHS.
Forget the gym membership - here are a couple of New Year's resolutions to improve the fitness of your business.
The timetable may still be uncertain, but corporate comms practitioners must be able to show that business strategies are in place as Brexit nears.
Hope&Glory's James Gordon-MacIntosh makes seven predictions for brands in the year ahead, including fake news, live experiences and whether we've reached 'peak beard'.
In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.
For the first nine years of my career, I thought the PR function had a very good relationship with the board.
The resurgence in legal attempts to gag the media, an ironic take on 'using' dead celebrities to promote products, and how making tea will improve your PR skills - all were among the most-read opinion pieces on PRWeek UK in 2016.
With the insights and data available to today, it's up to clients and agencies alike to get beyond banal targeting.
In November 2016 The Campaign Against Antisemitism made a complaint against an East London cafe called Nincomsoup.
Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.