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Insights-driven comms: What are the barriers to overcome?

Insights-driven comms: What are the barriers to overcome?

The chief insights director of Dataxet provides valuable tips on turning insights into effective decision-making.

The future of a new earned era

The future of a new earned era

"The difference in pitching for the new earned era is not a digital approach with multimedia thrown into press kits."

The new role of the Asian CCO

The new role of the Asian CCO

Founder and managing director of AWPeople on how comms leaders must adapt and evolve beyond technical capabilities.

Top & Flop of the Week: Iceland and Jo Malone

Top & Flop of the Week: Iceland and Jo Malone

PRWeek shines a light on major brand and corporate successes and failures of the past week.

How comms will shift in a post-pandemic world

How comms will shift in a post-pandemic world

One PR practitioner from SPAG Group predicts an overhaul of comms execution as part of a new order.

The reckoning is here for China's global tech giants

The reckoning is here for China's global tech giants

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

Is social comparison an answer to better marketing?

Is social comparison an answer to better marketing?

A marketing professor weighs consumers’ self-view against their openness to innovation adoption.

Walking the purpose tightrope

Walking the purpose tightrope

During a crisis like COVID-19, when business sustainability and survival are at risk, how does an organisation balance its core values with the tough business decisions likely required to survive?

The PRs defending Hong Kong’s National Security Law bring shame on our industry

The PRs defending Hong Kong’s National Security Law bring shame on our industry

Himself no angel, being happy to promote cigarettes to women as feminist “torches of freedom”, the self-styled “father of public relations”, Edward Bernays, was appalled that Joseph Goebbels was using his book, Crystallizing Public Opinion, to convince the German public that the removal of Jews was necessary for harmonious society. Since then, the ethics of public relations has been taken seriously.

Evolution of banner blindness calls for new media revolution

Evolution of banner blindness calls for new media revolution

Unless publishers can create a middle ground between the unsustainable free model and the unwelcome paywall they risk falling further into irrelevance, argues a co-founder of WINR.

What should employers do amid Hong Kong’s talent crisis?

What should employers do amid Hong Kong’s talent crisis?

With employee motivation and morale having taken a hit on the backdrop of Hong Kong’s woes, Edelman Hong Kong’s CEO has a few suggestions for companies.

How boutique PR agencies in Japan are adapting to loss in revenue

How boutique PR agencies in Japan are adapting to loss in revenue

PR leader Kyoko Kato on SMEs diversifying their offerings during COVID-19.

One step forward, one step back during COVID-19

One step forward, one step back during COVID-19

The Singapore MD for Weber Shandwick on why this period can be used as an opportunity for brands and organisations to strengthen relationships with consumers and stakeholders.

TikTok ban in India gives rise to other apps

TikTok ban in India gives rise to other apps

How other social media players are leveraging this as an opportunity to capture users’ attention.

When will we stop obsessing about cancelling ‘cancel culture’?

When will we stop obsessing about cancelling ‘cancel culture’?

With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.

The importance of purpose-led communications in a post-COVID world

The importance of purpose-led communications in a post-COVID world

The Asia comms lead at HP argues that purpose should be at the forefront of this ‘rare’ chance for businesses to renew themselves post-pandemic.

Brands in Asia, this is not the time to stay silent

Brands in Asia, this is not the time to stay silent

The Black Lives Matter movement in the US has roused many people in Asia to look at patterns of systemic racism in their own backyards. It’s time brands do the same.

No simple solutions for COVID-19 recovery in China

No simple solutions for COVID-19 recovery in China

The Weber Shandwick China president outlines best practices for developing recovery strategies.

The road to recovery for Australia’s PR industry

The road to recovery for Australia’s PR industry

Not all COVID-19 recoveries are created equally, says CampaignLab’s Andy Scales.

What can we learn from Taiwan’s coronavirus response?

What can we learn from Taiwan’s coronavirus response?

Lessons in government-private sector collaboration as well as rapid digital agility.

How can brands position themselves for the ‘new normal’?

How can brands position themselves for the ‘new normal’?

Simple, functional tips for brands to communicate clearly and strongly after COVID-19, according to FleishmanHillard’s Manila GM.

The PR industry’s greatest challenge could be to fight the coronavirus infodemic

The PR industry’s greatest challenge could be to fight the coronavirus infodemic

COVID-19 has brought sudden and extreme change to our lives.

How can brands and organisations leave a legacy after COVID-19?

How can brands and organisations leave a legacy after COVID-19?

Turning thought leadership into action-led leadership.

Catch-22, but packed Aer Lingus flight was a reputational disaster for the airline industry

Catch-22, but packed Aer Lingus flight was a reputational disaster for the airline industry

There are times in any PR professional’s career when you have to park your better judgement and take one for the team – especially when the commercial imperative of a business pulls rank over a comms advisor’s instinct to navigate a reputational issue with the most palatable public response.

Comms is a secret superpower world leaders can use (or misuse) during the COVID-19 crisis

Comms is a secret superpower world leaders can use (or misuse) during the COVID-19 crisis

As the coronavirus pandemic has unfolded, the true power of good (and bad) comms has become clear: in the right hands, good communication has superpower properties – literally making the difference between life and death.

Maintaining social cohesion during a crisis

Maintaining social cohesion during a crisis

Why sharing and keeping in touch are what businesses and the community need at the moment.

What employers need to know about furloughing

What employers need to know about furloughing

Here's what the government’s coronavirus job retention scheme means for businesses from an employment law perspective

Are hybrid threats the future of crises?

Are hybrid threats the future of crises?

A global pandemic isn’t just that—it can be even more lethal when paired with an existing confluence of issues.

Mitigating economic fallout for businesses and employees amid COVID-19

Mitigating economic fallout for businesses and employees amid COVID-19

China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.

Connections still key despite isolation and border shutdowns

Connections still key despite isolation and border shutdowns

Weber Shandwick China president Lydia Lee makes a case for retaining connections and encouraging private-public collaboration during this coronavirus crisis.

What social media tells us about sentiment during COVID-19

What social media tells us about sentiment during COVID-19

Marketers and PR professionals need to be able to read the room during a crisis like this.

What brands get wrong during International Women's Day

What brands get wrong during International Women's Day

Do brands know what women really want?

Why is the healthcare industry undergoing an image crisis?

Why is the healthcare industry undergoing an image crisis?

What is fuelling the image crisis, and how to remedy it.

Predictive tech, sports-washing, post-truth politics: Trends impacting comms in 2020

Predictive tech, sports-washing, post-truth politics: Trends impacting comms in 2020

The most influential business and cultural trends from around the world and how they will impact political, corporate and social behaviour in 2020.

Can introverts survive in the PR industry?

Can introverts survive in the PR industry?

Yes, one can be quiet while still wanting to be seen and heard.

Misinformation and hate infect social media users alongside Coronavirus

Misinformation and hate infect social media users alongside Coronavirus

Misinformation was a threat to democracy before, but now it's a public health concern, and social-media platforms are woefully unprepared.

As Hong Kong examines privacy laws, businesses should begin preparing

As Hong Kong examines privacy laws, businesses should begin preparing

With Hong Kong proposing to overhaul its privacy laws, and trust in technology low, it's time for businesses to get their crisis communications ducks in a row.

A time for wartime leaders

A time for wartime leaders

H+K's Australia CEO on what the bushfire crisis means for leadership.

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.

What brands and businesses should look out for in 2020

What brands and businesses should look out for in 2020

The Singapore leadership team at Hill + Knowlton on PR trends ahead.

Scott Morrison's bushfire response is turning the public against him

Scott Morrison's bushfire response is turning the public against him

The definition of being patient is having the capacity to accept or tolerate delays, problems or suffering without becoming annoyed or anxious.

Brand India is having an image crisis

Brand India is having an image crisis

The role of the internet and fair media amid mounting protests over a controversial citizenship bill.

Why micro-influencers drive cross-border success

Why micro-influencers drive cross-border success

Micro-influencers are small but they pack a punch, according to Meltwater's regional director.

Why cyber crisis communications need more than tech to succeed

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

Allianz's Sabia Schwarzer named PRWeek Global Awards jury chair

Allianz's Sabia Schwarzer named PRWeek Global Awards jury chair

Schwarzer will oversee a global jury of top-level in-house and agency executives to identify transformative work that crosses global borders as well as the best activations in the regions.

Keeping up with Jones: How England's head coach is winning the off-field battle

Keeping up with Jones: How England's head coach is winning the off-field battle

The All Blacks head into Saturday's semi-finals as favourites - or at least that's what England's head coach wants you to believe. Eddie Jones' handling of the media is a masterclass in taking pressure away from your players.

Trendspotting for PR practitioners: Tips and tricks

Trendspotting for PR practitioners: Tips and tricks

Most brands want to "break the internet" with their content and it is our job as PR practitioners to get them as close to achieving that as possible. But before that, we must first have an understanding of what trends are and how to distinguish them from fads.

Marketers and agencies should 'like' Instagram's plans to publicly hide metrics

Marketers and agencies should 'like' Instagram's plans to publicly hide metrics

Whatever the motivations are for Facebook to hide 'likes' on Instagram posts, marketers and agencies should welcome any moves that push the industry away from vanity metrics.

Will the industry's London-bias thwart its future success?

Will the industry's London-bias thwart its future success?

London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.

Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia

Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia

Philip Morris International's crusade for a 'smoke free world' and Facebook's promise to better protect user privacy are a classic case of corporate double-speak. In many cases, brands that undermine their social purpose are better off not pretending to have one at all.

The rise of authentic purpose will drive the Middle East region

The rise of authentic purpose will drive the Middle East region

Purpose is no longer an optional extra - it is a must have, must do, for any future-focused organisation that wants success with longevity, says Teri O'Donnell, CEO of UAE-headquartered Manara Global.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

Trust is everything: Facebook writes new page in its story

Trust is everything: Facebook writes new page in its story

Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

'Progressive' PR cannot be a feeble branding exercise; it just smacks of insincerity

In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.

In an age of conscious consumerism, what makes a challenger brand stand out?

In an age of conscious consumerism, what makes a challenger brand stand out?

If someone had said five years ago 'soap on a rope' would make a comeback, you'd probably have had a good laugh at their expense.

The good, the bad, and the really ugly: lessons from the Khashoggi crisis

The good, the bad, and the really ugly: lessons from the Khashoggi crisis

In an age where the pen is mightier than the lord, killing a man of faith is condemnable, but to kill a man of free speech... sacrilege.

The 'overtime epidemic' in PR is a myth

The 'overtime epidemic' in PR is a myth

The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.

PR agencies rebranding as PR agencies - please stop

PR agencies rebranding as PR agencies - please stop

I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.

Why immersive technology will transform communications across sectors

Why immersive technology will transform communications across sectors

Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.

Forget SEO 'link building' - three metrics PR people should obsess over instead

Forget SEO 'link building' - three metrics PR people should obsess over instead

We've hit peak "link building". There's no bigger proof than seeing the PR industry damaging its most valuable currency in search of them: their relationships with journalists.

If Facebook sneezes, do other tech giants catch a reputational cold?

If Facebook sneezes, do other tech giants catch a reputational cold?

For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.

Ideas that go bump in the night: Using fear to motivate your audience

Ideas that go bump in the night: Using fear to motivate your audience

You look like a zombie. The door is locked, the blinds are down and there's a cushion to cover your eyes.

Every PR and comms leader needs a coach, especially the ones flying solo

Every PR and comms leader needs a coach, especially the ones flying solo

"People join companies, but leave managers" - this is at the heart of why every leader needs a coach.

Top of the Month: Amnesty's Khashoggi campaign piles pressure on Saudi regime

Top of the Month: Amnesty's Khashoggi campaign piles pressure on Saudi regime

Amnesty International's campaign to highlight the issue of human rights abuses in Saudi Arabia reached its apogee in October following the murder of US-based journalist Jamal Khashoggi (pictured), a prominent critic of the regime.

Making audience heroes: how brands can connect with consumers

Making audience heroes: how brands can connect with consumers

As a marketing director I've lost track of the number of brand rankings and accompanying articles which have told me that disruption and innovation are key to driving growth.

Climate change comms in the post-truth, fake news era

Climate change comms in the post-truth, fake news era

Scanning the news headlines last Monday morning, the scale of communicating the climate change challenge waltzed past my eyes.

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'

Contrary to Philip Trippenbach's stance, influencers are effective product sellers.

Why agencies are sitting on the next pay gap time bomb

Why agencies are sitting on the next pay gap time bomb

Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.

If the PR industry & brands don't act on influencer 'ads', regulators will

If the PR industry & brands don't act on influencer 'ads', regulators will

The Competition and Markets Authority (CMA) last month launched a consumer enforcement investigation into social media endorsements and the labelling of posts by social media stars and celebrities.

Unilever's leaving/not leaving debacle explained in five clichés

Unilever's leaving/not leaving debacle explained in five clichés

Oh, how the mighty have fallen! For almost 10 years, Unilever CEO Paul Polman has been a corporate rock star.

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

Punch-up in the BrewDog brewery: Enjoy the schadenfreude, it could be you next

So, let's be honest; we all reached peak schadenfreude last week whilst watching the BrewDog-Scofflaw thing unravel from the smug comfort of our oh-so-perfect, professional high ground.

Conservative Party Conference 2018: The Party of Opportunity?

Conservative Party Conference 2018: The Party of Opportunity?

Messaging at the 2018 Tory conference reads: "Opportunity. The Conservative Party is the Party of opportunity. The Conservative Party is the Party that will deliver a Brexit which gives Great Britain the opportunity to thrive on the global stage."

Drop the heavily branded press releases and approach journalists with tailored content

Drop the heavily branded press releases and approach journalists with tailored content

Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.

Will GDPR sound the death knell for the old-fashioned sell-in?

Will GDPR sound the death knell for the old-fashioned sell-in?

The PR industry has long been aware of the cries of exasperated journalists receiving hundreds of daily pitch emails.

'The doyen of sport communications' - my Olympic PR battles with Mike Lee OBE

'The doyen of sport communications' - my Olympic PR battles with Mike Lee OBE

London v Paris in 2005; Sochi v Salzburg in 2007; Rio v Tokyo in 2009; PyeongChang v Munich in 2011.

Al-Shabaab's war on single-use plastics is a lesson in corporate reputation management

Al-Shabaab's war on single-use plastics is a lesson in corporate reputation management

The war on plastic gained a new player this summer: Somali militant Islamist group, al-Shabaab.

Civil war over the proposed APPC merger will leave it in tatters, whatever the outcome

Civil war over the proposed APPC merger will leave it in tatters, whatever the outcome

If gold standard public affairs and PR are about delivering excellence in communication with key stakeholders, the recent row about the proposed APPC-PRCA merger is a case study in how such dialogue should definitely not be handled.

What PR pros can learn from the Great British Bake Off

What PR pros can learn from the Great British Bake Off

As PR professionals, we pride ourselves on having our finger constantly on the pulse - being up-to-date with the most important events is crucial - and what's more important than the return of the Great British Bake Off?

B2C vs B2B comms: The fight

B2C vs B2B comms: The fight

"B2C is better than B2B." I hear it constantly, and the majority of the time, it is coming from people who only work in B2C.

Two views on Elon Musk's 'Pedo guy' tweet and subsequent apology

Two views on Elon Musk's 'Pedo guy' tweet and subsequent apology

Tech billionaire Elon Musk referred to one of the British divers - instrumental in rescuing 12 schoolboys from a cave in Thailand - as a 'Pedo guy' during a Twitter spat. Today Musk apologised, adding that "his actions against me do not justify my actions against him".

The road to Cannes is paved with over-zealous attendance intentions

The road to Cannes is paved with over-zealous attendance intentions

I'm terrible with too much choice. My idea of hell is a menu with more than ten options on it.

To pay or not to pay: the thorny issue of influencers

To pay or not to pay: the thorny issue of influencers

Influencers: are they blaggers, or are they professionals, worthy of a dedicated budget?

Swift action halts brewing racism storm for Starbucks

Swift action halts brewing racism storm for Starbucks

This morning I met a colleague in a coffee shop. They were late, so I waited to order until they arrived. I asked to use the bathroom. No one lifted an eyebrow. But then I'm white.

Targeting women is not a comms strategy in its own right

Targeting women is not a comms strategy in its own right

With the current momentum around the #metoo movement, it feels like we're all talking, writing and pushing for gender equality like never before - however, despite the beginnings of a cultural shift, some communications strategies remain stuck in the mud.

As the big beast leaves the stage - is it time for a new holding company model?

As the big beast leaves the stage - is it time for a new holding company model?

I was almost done with this article when news broke on Saturday evening that Sir Martin Sorrell (aka SMS, aka June 21st - work it out, etc) had resigned.

The post-Sorrell interregnum at WPP will be a difficult period for the company

The post-Sorrell interregnum at WPP will be a difficult period for the company

Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.

WPP CEO Sorrell's final thoughts on PR

WPP CEO Sorrell's final thoughts on PR

Before he resigned as CEO, Martin Sorrell gave PRWeek his thoughts on the PR industry and WPP's agencies in the PR and public affairs sectors.

The joys and challenges of working with your siblings

The joys and challenges of working with your siblings

Working with family can be challenging, as well as highly beneficial. To celebrate National Siblings Day today, these are my five top tips to successfully work with siblings.

The pursuit of passion: why PR leaders should welcome side projects

The pursuit of passion: why PR leaders should welcome side projects

There's no doubt that passionate people make good employees. Business leaders want teams with drive and ambition.

Flop of the month: Mark Zuckerberg's initial silence while Facebook burned

Flop of the month: Mark Zuckerberg's initial silence while Facebook burned

Facebook is in the spotlight for all the wrong reasons these days - but while fake news and extremist content had been the topics on everybody's lips for some time, could the way it uses personal data prove to be a killer blow?

Toys R Us collapsed because it neglected its brand

Toys R Us collapsed because it neglected its brand

After eight years of financial loss, Toys R Us has finally collapsed. So, what did this well-known retailer - once seen as an institution on the high street - fail to do?

LGBT+ History Month is a good moment to reflect on obstacles to equality in PR and comms

LGBT+ History Month is a good moment to reflect on obstacles to equality in PR and comms

This month is UK LGBT+ History Month, marking the steps toward equality and the achievements that LGBT+ people have made in recent history.

Get it right on gender messaging: six questions to ask yourself

Get it right on gender messaging: six questions to ask yourself

For years gender equality has been on the agenda, but now it really feels like a watershed has been reached and the momentum has become serious.

When ad giants like Unilever question their social spend, does it presage a shift to 'earned'?

When ad giants like Unilever question their social spend, does it presage a shift to 'earned'?

It's no surprise the PR industry took notice recently when Unilever threatened to pull advertising budget from Facebook and Google unless they deliver transparency about news, protect children from extremist and toxic content, and build public cohesion rather than division.

The Taylor Review says it's game over for unpaid internships, but is it?

The Taylor Review says it's game over for unpaid internships, but is it?

Interns' rights hinge on two essential premises: that there are clear legal, moral, and business justifications for paying people gaining experience, and that the distinction between output and outcomes from 'interns' and 'everyone else' is wholly artificial.

Post-Brexit, European comms agencies are coming to steal your lunch

Post-Brexit, European comms agencies are coming to steal your lunch

While Trump and Brexiters raise barriers and walls, independent comms agencies in Europe are tearing them down.

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Let me explain... We had an issue. Specifically, trying to address a perennial headache around reaching a remote group of staff - our on-call firefighters.

Why a Winter Olympics underdog can make a better brand ambassador

Why a Winter Olympics underdog can make a better brand ambassador

American snowboarder Red Gerard was the first athlete to win a gold medal at this year's Winter Olympic Games in Pyeongchang.

The power of the (well-deployed) written apology

The power of the (well-deployed) written apology

"I'm sorry." They are two of the most powerful words in the English language.