Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event
Case Study: Love, education and...fish sauce? Millennial success for Nam Ngu through emotional PR plan
Brand became a huge success with young Vietnamese through a digital campaign connecting family, food and university
We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.
How did a World Heritage Site, half a world away become the setting for one of Thailand's most remarkable beer-marketing campaigns in recent memory?
Owner became an internet sensation as crowdfunding project allowed people to name toilets, the car park and pool cues.
The influencers' videos were uploaded to their own YouTube or Youku channels and distributed via a number of social networks
PR campaign led to greater ROI and market share than better-funded TV advertising approach
Gay rugby players in Australia produced a PR masterclass to overhaul attitudes to homosexuality in sport.
#Escapers15 exposed hotel firm Accor and airline Scoot to a whole new audience through digital innovation
Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.
CASE STUDY: Jack Morton Worldwide recasts storytelling as a sales enabler for Marriott International.
CASE STUDY: How Ray-Ban communicated and boosted its engagement with aspirational youth in China for a campaign with eight different products.
CASE STUDY: Working with Whybin/TBWA Group Melbourne, Australian bank ANZ generated massive media coverage after decorating 10 of its Sydney ATMs with rhinestones, sequins, studs, leather, denim and fur.
Case study: Dentsu Public Relations devised a campaign that raised the profile of Japan's Kumamoto prefecture as a food-producing region.
CASE STUDY: Hakuhodo Tokyo helped a Japanese village increase rice sales with a giant take on QR-code technology, and earned-media coverage of the project drove a dramatic increase in visitors.
CASE STUDY: How a work stoppage by cats and dogs raised awareness and led to pressure that changed an animal-testing law in New Zealand.
CASE STUDY: How Danone Nutricia and Weber Shandwick managed a botulism scare falsely implicating the brand's infant formula products.