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The Work
Case study: How Burger King took a bigger bite out of Japan
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Case Study: AIA combines new technology and family values to connect with consumers
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Case Study: How AGA showcased British cooking and its brand in China
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event
Case Study: Love, education and...fish sauce? Millennial success for Nam Ngu through emotional PR plan
Brand became a huge success with young Vietnamese through a digital campaign connecting family, food and university
Case Study: How Transparency International got the anti-corruption message out in Malaysia
We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.
A Thai beer brand boost in the Galapagos
How did a World Heritage Site, half a world away become the setting for one of Thailand's most remarkable beer-marketing campaigns in recent memory?
Case Study: From Kanye to urinals, how a PR campaign for a small-town pub went global
Owner became an internet sensation as crowdfunding project allowed people to name toilets, the car park and pool cues.
Procter & Gamble teams with digital influencers for Asia-Pacific skincare campaign
The influencers' videos were uploaded to their own YouTube or Youku channels and distributed via a number of social networks
Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China
PR campaign led to greater ROI and market share than better-funded TV advertising approach
Case study: How volunteer-led PR campaign kicked homophobia into touch
Gay rugby players in Australia produced a PR masterclass to overhaul attitudes to homosexuality in sport.
Case study: Smashing social-media expectations with the help of Asia's top bloggers
#Escapers15 exposed hotel firm Accor and airline Scoot to a whole new audience through digital innovation
Bridging the North-South communication gap in Korea
Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.
Internal event helps Marriott marketers 'Get your story on'
CASE STUDY: Jack Morton Worldwide recasts storytelling as a sales enabler for Marriott International.
Ray-Ban connects with China's cool kids
CASE STUDY: How Ray-Ban communicated and boosted its engagement with aspirational youth in China for a campaign with eight different products.
Why and how an Australian bank turned ATMs into 'GAYTMs'
CASE STUDY: Working with Whybin/TBWA Group Melbourne, Australian bank ANZ generated massive media coverage after decorating 10 of its Sydney ATMs with rhinestones, sequins, studs, leather, denim and fur.
How a bear's missing cheeks helped an agricultural region
Case study: Dentsu Public Relations devised a campaign that raised the profile of Japan's Kumamoto prefecture as a food-producing region.
Artistic rice planting meets technology, revitalizes a village
CASE STUDY: Hakuhodo Tokyo helped a Japanese village increase rice sales with a giant take on QR-code technology, and earned-media coverage of the project drove a dramatic increase in visitors.
When animals go on strike
CASE STUDY: How a work stoppage by cats and dogs raised awareness and led to pressure that changed an animal-testing law in New Zealand.
Crisis communications overcome fears of bad baby formula
CASE STUDY: How Danone Nutricia and Weber Shandwick managed a botulism scare falsely implicating the brand's infant formula products.
Three-pronged strategy builds market for 3D printer
How the Hoffman Agency secured media coverage for a 3D printer launching in China and Korea.
