The 'p' word: What we should consider when we talk about purpose

The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.

How to build and grow a winning agency workforce

The co-founder and MD of Prospect has a few tips on building a happy, healthy and efficient team.

The need for strong local culture

The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.

Hate and loathing in pitching: How not to look miserable in journos’ eyes

A few dos and dont's when it comes to pitching to journalists.

Edelman, Saudi and more – ethics examined in PRWeek’s Beyond the Noise podcast

Can it ever be justified for PR agencies to represent countries with poor human rights records – and if so, under what circumstances? PRWeek UK’s podcast examines some of the industry’s biggest moral questions.

Mind the reputation gap in the professional services sector

How can professional services firms cut through the noise and differentiate their brand?

Elon Musk’s back-to-office demands: Takeaways on employee experience

Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?

Moving ‘new humans’ in Web3: Opportunities for brands in the metaverse

The chief digital officer of BCW Asia-Pacific on how brands can leverage the metaverse in a meaningful way.

Human typing with white computer code text in the foreground.

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Deconstructing the virtual influencer

Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho.

The talent crunch is real. But perhaps we’re not looking in the right places

Archetype’s APAC chief Lee Nugent on the many benefits of looking beyond the industry and traditional qualifications to hunt for brilliant talent.

A campaign from Chinese lingerie brand Neiwai

How representation is commodified

The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?

Why Jennifer Lawrence’s character in ‘Don’t Look Up’ should be media-trained

PhD student Kate Dibiasky was labelled as an alarmist and one to cause hysteria in the Netflix film. The storytelling director from PR agency Vero has some advice that perhaps could have led to the world being saved.

Rest is not for the weak

Redhill’s senior director on the dangers of working to the point of burnout—which even the temporary respite of a holiday may not be able to fix.


Enough with the brand babble about meaning and purpose

OPINION: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about 'brand meaning'. And recent positive press for purpose-based advertising is woefully off-base.


Show me the money: Why PR needs to fix its image problem

Should we be moving away from the term ‘PR’? Ruder Finn’s EVP makes a case against what he thinks is an archaic term.

Former journalist Shubhreet Kaur joins H+K India

With experience in news correspondence and media consultancy, Kaur is set to being a fresh perspective to the agency’s creative team.


What the industry gets wrong with PR measurement

Long gone the era of media clippings and column inches. Or is it?

Libresse pulls campaign with vulva imagery following backlash

Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.

How brands are diluting the meaning of empowerment

Brands handing out messages of empowerment—especially targeting girls and women—are not as laudable as they seem. Here’s why.

What brands can learn from the Tokyo Olympics

Edelman Japan’s president on new learnings when it comes to engaging stakeholders in the future.

Dear plus-sized women, you’re still not welcome in mainstream advertising

Advertising in India may be ‘woke’, but it's still not truly inclusive, writes a journalist with Campaign India.

How brands can succeed in social shopping

As brands in Australia have yet to fully leverage social shopping, trialling new features now has huge pay-off.

Should social media platforms be the arbitrator of truth?

When social media is proven a direct accomplice in amplifying hate speech and fake news, they cannot abdicate responsibility and plead innocence.

Dear Olympic sponsors, do not worry

Mutant’s senior manager has a few tips for brand sponsors to make the most of this year’s unusual Tokyo Olympics.

A case for incorporating puppetry into Covid comms

A puppet-show in rural India inspired one comms executive to think about older means of comms where data and automation are nary to be seen.

I stand with Naomi

Why is it still considered normal for a part of the press to make a living out of portraying high performance individuals when they suffer?

How brands can stay relevant in Myanmar today

Suggestions for brands to make positive contributions to communities and employees without the risks inherent to making a political statement.

Beyond beauty: How influencers are being utilised in politics

Influencers are being commissioned to spread political and social messaging, and to great impact.

The power of AI in PR

Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.

Why leaders who listen are better poised for success

WE Singapore’s head of corporate on the way leaders are expected by stakeholders to show up differently in this new era of leadership.

PR pros should use data to make insights come to life

The power of data visualisation and its application in campaigns, according to the data analytics lead at H+K.

Harnessing freelance support in the PR world

Why commissioning freelance consultants can help keep the industry afloat and allow agency leaders to focus on pressing matters.

News has evolved but its value hasn’t

While it’s clear that news isn’t a dispensable commodity, today’s changing media landscape means that organisations have had to transform at lightning speed.

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

The real value of values

Has doing the bare minimum become acceptable practice in the PR industry?

Juukan Cave destruction is a red light for PR practitioners

How the tragedy in Western Australia can serve as a lesson to PR pros about balancing culture and stakeholder returns.

How The Sims 4 leveraged influencers during the pandemic

A lesson in how creative influencer strategies made an impact for popular video game The Sims 4.

Top & Flop of the Week: Roman tackles racism as Tokyo Olympics reels from sexism

PRWeek shines a light on major brand and corporate successes and failures of the past week.

Top 27 Facebook outrages of 2020

What indecency starts with an "F" and ends with a "K"? Right, Facebook.

How the PR agency model is evolving and what lies ahead

An Indian perspective on the future of the business, including where demand is healthy, the main criteria for PR going forward and the relationships between clients and agencies.

What tech leaders need to succeed post-pandemic

Tech companies in Southeast Asia have ignored culture and business strategy in place of VC funding rounds. But that won’t be enough in a post-pandemic world.

Communications for listed companies: strategy, analysis and ethics

Three comms leaders tell all on the state of play for public companies.

Comms challenges and opportunities in Asia’s vaccine rollout

Comms pros will be forced to battle ‘vaccine hesitancy’ in Asia alongside a massive logistical challenge.

Storytelling around ESG: How to amplify value creation

Many companies’ websites still provide little or no information around environmental benefits, social causes or governance but lay 80 percent importance on product ads and information.

Mondelez and the self-delusion of brand purpose

The Ad Contrarian minces no words reacting to Mondelez's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."

Working around cancelled events and launches

The managing partner of CatchOn & Company, a Finn Partners company, on how PR events will be conducted post-pandemic.

Events are gone (for a while), but the show must go on

Virtual events should have their place in a more cautious world, according to the VP of Twitter APAC.

A question for marketers: Vouchers or free gifts?

A marketing study by National University of Singapore reveals how vouchers and free gifts influence purchase decisions.

Insights-driven comms: What are the barriers to overcome?

The chief insights director of Dataxet provides valuable tips on turning insights into effective decision-making.

The future of a new earned era

"The difference in pitching for the new earned era is not a digital approach with multimedia thrown into press kits."

The new role of the Asian CCO

Founder and managing director of AWPeople on how comms leaders must adapt and evolve beyond technical capabilities.

(L-R) Iceland boss Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad

Top & Flop of the Week: Iceland and Jo Malone

PRWeek shines a light on major brand and corporate successes and failures of the past week.

How comms will shift in a post-pandemic world

One PR practitioner from SPAG Group predicts an overhaul of comms execution as part of a new order.

The reckoning is here for China's global tech giants

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

Is social comparison an answer to better marketing?

A marketing professor weighs consumers’ self-view against their openness to innovation adoption.

Walking the purpose tightrope

During a crisis like COVID-19, when business sustainability and survival are at risk, how does an organisation balance its core values with the tough business decisions likely required to survive?

The PRs defending Hong Kong’s National Security Law bring shame on our industry

Himself no angel, being happy to promote cigarettes to women as feminist “torches of freedom”, the self-styled “father of public relations”, Edward Bernays, was appalled that Joseph Goebbels was using his book, Crystallizing Public Opinion, to convince the German public that the removal of Jews was necessary for harmonious society. Since then, the ethics of public relations has been taken seriously.

Evolution of banner blindness calls for new media revolution

Unless publishers can create a middle ground between the unsustainable free model and the unwelcome paywall they risk falling further into irrelevance, argues a co-founder of WINR.

What should employers do amid Hong Kong’s talent crisis?

With employee motivation and morale having taken a hit on the backdrop of Hong Kong’s woes, Edelman Hong Kong’s CEO has a few suggestions for companies.

How boutique PR agencies in Japan are adapting to loss in revenue

PR leader Kyoko Kato on SMEs diversifying their offerings during COVID-19.

One step forward, one step back during COVID-19

The Singapore MD for Weber Shandwick on why this period can be used as an opportunity for brands and organisations to strengthen relationships with consumers and stakeholders.

TikTok ban in India gives rise to other apps

How other social media players are leveraging this as an opportunity to capture users’ attention.

When will we stop obsessing about cancelling ‘cancel culture’?

With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.

The importance of purpose-led communications in a post-COVID world

The Asia comms lead at HP argues that purpose should be at the forefront of this ‘rare’ chance for businesses to renew themselves post-pandemic.

Brands in Asia, this is not the time to stay silent

The Black Lives Matter movement in the US has roused many people in Asia to look at patterns of systemic racism in their own backyards. It’s time brands do the same.

No simple solutions for COVID-19 recovery in China

The Weber Shandwick China president outlines best practices for developing recovery strategies.

The road to recovery for Australia’s PR industry

Not all COVID-19 recoveries are created equally, says CampaignLab’s Andy Scales.

What can we learn from Taiwan’s coronavirus response?

Lessons in government-private sector collaboration as well as rapid digital agility.

How can brands position themselves for the ‘new normal’?

Simple, functional tips for brands to communicate clearly and strongly after COVID-19, according to FleishmanHillard’s Manila GM.

The PR industry’s greatest challenge could be to fight the coronavirus infodemic

COVID-19 has brought sudden and extreme change to our lives.

How can brands and organisations leave a legacy after COVID-19?

Turning thought leadership into action-led leadership.

Catch-22, but packed Aer Lingus flight was a reputational disaster for the airline industry

There are times in any PR professional’s career when you have to park your better judgement and take one for the team – especially when the commercial imperative of a business pulls rank over a comms advisor’s instinct to navigate a reputational issue with the most palatable public response.

Comms is a secret superpower world leaders can use (or misuse) during the COVID-19 crisis

As the coronavirus pandemic has unfolded, the true power of good (and bad) comms has become clear: in the right hands, good communication has superpower properties – literally making the difference between life and death.

Maintaining social cohesion during a crisis

Why sharing and keeping in touch are what businesses and the community need at the moment.

What employers need to know about furloughing

Here's what the government’s coronavirus job retention scheme means for businesses from an employment law perspective

Are hybrid threats the future of crises?

A global pandemic isn’t just that—it can be even more lethal when paired with an existing confluence of issues.

Mitigating economic fallout for businesses and employees amid COVID-19

China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.

Connections still key despite isolation and border shutdowns

Weber Shandwick China president Lydia Lee makes a case for retaining connections and encouraging private-public collaboration during this coronavirus crisis.

What social media tells us about sentiment during COVID-19

Marketers and PR professionals need to be able to read the room during a crisis like this.

What brands get wrong during International Women's Day

Do brands know what women really want?

Why is the healthcare industry undergoing an image crisis?

What is fuelling the image crisis, and how to remedy it.

Predictive tech, sports-washing, post-truth politics: Trends impacting comms in 2020

The most influential business and cultural trends from around the world and how they will impact political, corporate and social behaviour in 2020.

Can introverts survive in the PR industry?

Yes, one can be quiet while still wanting to be seen and heard.

Misinformation and hate infect social media users alongside Coronavirus

Misinformation was a threat to democracy before, but now it's a public health concern, and social-media platforms are woefully unprepared.

As Hong Kong examines privacy laws, businesses should begin preparing

With Hong Kong proposing to overhaul its privacy laws, and trust in technology low, it's time for businesses to get their crisis communications ducks in a row.

A time for wartime leaders

H+K's Australia CEO on what the bushfire crisis means for leadership.

Influencer marketing: Let's bring full professional rigour to this near-$10bn sector

Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.

What brands and businesses should look out for in 2020

The Singapore leadership team at Hill + Knowlton on PR trends ahead.

Scott Morrison's bushfire response is turning the public against him

The definition of being patient is having the capacity to accept or tolerate delays, problems or suffering without becoming annoyed or anxious.

Brand India is having an image crisis

The role of the internet and fair media amid mounting protests over a controversial citizenship bill.

Why micro-influencers drive cross-border success

Micro-influencers are small but they pack a punch, according to Meltwater's regional director.

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

Allianz's Sabia Schwarzer named PRWeek Global Awards jury chair

Schwarzer will oversee a global jury of top-level in-house and agency executives to identify transformative work that crosses global borders as well as the best activations in the regions.

Keeping up with Jones: How England's head coach is winning the off-field battle

The All Blacks head into Saturday's semi-finals as favourites - or at least that's what England's head coach wants you to believe. Eddie Jones' handling of the media is a masterclass in taking pressure away from your players.

Trendspotting for PR practitioners: Tips and tricks

Most brands want to "break the internet" with their content and it is our job as PR practitioners to get them as close to achieving that as possible. But before that, we must first have an understanding of what trends are and how to distinguish them from fads.

Marketers and agencies should 'like' Instagram's plans to publicly hide metrics

Whatever the motivations are for Facebook to hide 'likes' on Instagram posts, marketers and agencies should welcome any moves that push the industry away from vanity metrics.

Will the industry's London-bias thwart its future success?

London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.