As brands in Australia have yet to fully leverage social shopping, trialling new features now has huge pay-off.
When social media is proven a direct accomplice in amplifying hate speech and fake news, they cannot abdicate responsibility and plead innocence.
Mutant’s senior manager has a few tips for brand sponsors to make the most of this year’s unusual Tokyo Olympics.
A puppet-show in rural India inspired one comms executive to think about older means of comms where data and automation are nary to be seen.
Why is it still considered normal for a part of the press to make a living out of portraying high performance individuals when they suffer?
Suggestions for brands to make positive contributions to communities and employees without the risks inherent to making a political statement.
Influencers are being commissioned to spread political and social messaging, and to great impact.
Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
WE Singapore’s head of corporate on the way leaders are expected by stakeholders to show up differently in this new era of leadership.
The power of data visualisation and its application in campaigns, according to the data analytics lead at H+K.
Why commissioning freelance consultants can help keep the industry afloat and allow agency leaders to focus on pressing matters.
While it’s clear that news isn’t a dispensable commodity, today’s changing media landscape means that organisations have had to transform at lightning speed.
Conversations in society around issues like diversity function differently in Japan from the West.
Has doing the bare minimum become acceptable practice in the PR industry?
How the tragedy in Western Australia can serve as a lesson to PR pros about balancing culture and stakeholder returns.
A lesson in how creative influencer strategies made an impact for popular video game The Sims 4.
PRWeek shines a light on major brand and corporate successes and failures of the past week.
What indecency starts with an "F" and ends with a "K"? Right, Facebook.
An Indian perspective on the future of the business, including where demand is healthy, the main criteria for PR going forward and the relationships between clients and agencies.
Tech companies in Southeast Asia have ignored culture and business strategy in place of VC funding rounds. But that won’t be enough in a post-pandemic world.
Three comms leaders tell all on the state of play for public companies.
Comms pros will be forced to battle ‘vaccine hesitancy’ in Asia alongside a massive logistical challenge.
Many companies’ websites still provide little or no information around environmental benefits, social causes or governance but lay 80 percent importance on product ads and information.
The Ad Contrarian minces no words reacting to Mondelez's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."
The managing partner of CatchOn & Company, a Finn Partners company, on how PR events will be conducted post-pandemic.
Virtual events should have their place in a more cautious world, according to the VP of Twitter APAC.
A marketing study by National University of Singapore reveals how vouchers and free gifts influence purchase decisions.
The chief insights director of Dataxet provides valuable tips on turning insights into effective decision-making.
"The difference in pitching for the new earned era is not a digital approach with multimedia thrown into press kits."
Founder and managing director of AWPeople on how comms leaders must adapt and evolve beyond technical capabilities.
PRWeek shines a light on major brand and corporate successes and failures of the past week.
One PR practitioner from SPAG Group predicts an overhaul of comms execution as part of a new order.
To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.
A marketing professor weighs consumers’ self-view against their openness to innovation adoption.
During a crisis like COVID-19, when business sustainability and survival are at risk, how does an organisation balance its core values with the tough business decisions likely required to survive?
Himself no angel, being happy to promote cigarettes to women as feminist “torches of freedom”, the self-styled “father of public relations”, Edward Bernays, was appalled that Joseph Goebbels was using his book, Crystallizing Public Opinion, to convince the German public that the removal of Jews was necessary for harmonious society. Since then, the ethics of public relations has been taken seriously.
Unless publishers can create a middle ground between the unsustainable free model and the unwelcome paywall they risk falling further into irrelevance, argues a co-founder of WINR.
With employee motivation and morale having taken a hit on the backdrop of Hong Kong’s woes, Edelman Hong Kong’s CEO has a few suggestions for companies.
PR leader Kyoko Kato on SMEs diversifying their offerings during COVID-19.
The Singapore MD for Weber Shandwick on why this period can be used as an opportunity for brands and organisations to strengthen relationships with consumers and stakeholders.
How other social media players are leveraging this as an opportunity to capture users’ attention.
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
The Asia comms lead at HP argues that purpose should be at the forefront of this ‘rare’ chance for businesses to renew themselves post-pandemic.
The Black Lives Matter movement in the US has roused many people in Asia to look at patterns of systemic racism in their own backyards. It’s time brands do the same.
The Weber Shandwick China president outlines best practices for developing recovery strategies.
Not all COVID-19 recoveries are created equally, says CampaignLab’s Andy Scales.
Lessons in government-private sector collaboration as well as rapid digital agility.
Simple, functional tips for brands to communicate clearly and strongly after COVID-19, according to FleishmanHillard’s Manila GM.
COVID-19 has brought sudden and extreme change to our lives.
Turning thought leadership into action-led leadership.
There are times in any PR professional’s career when you have to park your better judgement and take one for the team – especially when the commercial imperative of a business pulls rank over a comms advisor’s instinct to navigate a reputational issue with the most palatable public response.
As the coronavirus pandemic has unfolded, the true power of good (and bad) comms has become clear: in the right hands, good communication has superpower properties – literally making the difference between life and death.
Why sharing and keeping in touch are what businesses and the community need at the moment.
Here's what the government’s coronavirus job retention scheme means for businesses from an employment law perspective
A global pandemic isn’t just that—it can be even more lethal when paired with an existing confluence of issues.
China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.
Weber Shandwick China president Lydia Lee makes a case for retaining connections and encouraging private-public collaboration during this coronavirus crisis.
Marketers and PR professionals need to be able to read the room during a crisis like this.
Do brands know what women really want?
What is fuelling the image crisis, and how to remedy it.
The most influential business and cultural trends from around the world and how they will impact political, corporate and social behaviour in 2020.
Yes, one can be quiet while still wanting to be seen and heard.
Misinformation was a threat to democracy before, but now it's a public health concern, and social-media platforms are woefully unprepared.
With Hong Kong proposing to overhaul its privacy laws, and trust in technology low, it's time for businesses to get their crisis communications ducks in a row.
H+K's Australia CEO on what the bushfire crisis means for leadership.
Businesses of all sizes are investing more in this area, but must ensure they do their homework - and content creators need to demonstrate the highest ethical standards.
The Singapore leadership team at Hill + Knowlton on PR trends ahead.
The definition of being patient is having the capacity to accept or tolerate delays, problems or suffering without becoming annoyed or anxious.
The role of the internet and fair media amid mounting protests over a controversial citizenship bill.
Micro-influencers are small but they pack a punch, according to Meltwater's regional director.
Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.
Schwarzer will oversee a global jury of top-level in-house and agency executives to identify transformative work that crosses global borders as well as the best activations in the regions.
The All Blacks head into Saturday's semi-finals as favourites - or at least that's what England's head coach wants you to believe. Eddie Jones' handling of the media is a masterclass in taking pressure away from your players.
Most brands want to "break the internet" with their content and it is our job as PR practitioners to get them as close to achieving that as possible. But before that, we must first have an understanding of what trends are and how to distinguish them from fads.
Whatever the motivations are for Facebook to hide 'likes' on Instagram posts, marketers and agencies should welcome any moves that push the industry away from vanity metrics.
London has long established itself as a global business, creative and media hub resulting in so many agencies and clients being based there.
Spare us the spin: You can't promote a 'smoke free future' in Cannes while selling cancer to Indonesia
Philip Morris International's crusade for a 'smoke free world' and Facebook's promise to better protect user privacy are a classic case of corporate double-speak. In many cases, brands that undermine their social purpose are better off not pretending to have one at all.
Purpose is no longer an optional extra - it is a must have, must do, for any future-focused organisation that wants success with longevity, says Teri O'Donnell, CEO of UAE-headquartered Manara Global.
Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.
Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.
Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.
In the wake of soul-searching by leading agencies on the nature of public relations, Robert Phillips writes for PRWeek exactly six years since he quit as boss of Edelman, proclaiming 'PR is Dead'.
If someone had said five years ago 'soap on a rope' would make a comeback, you'd probably have had a good laugh at their expense.
In an age where the pen is mightier than the lord, killing a man of faith is condemnable, but to kill a man of free speech... sacrilege.
The economist, Keynes, predicted in 1930 in his famous essay that we'd all be working 15-hour weeks and we'd be confronted with how to find purpose with all our leisure time.
I think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, weary, events administrator.
Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.
We've hit peak "link building". There's no bigger proof than seeing the PR industry damaging its most valuable currency in search of them: their relationships with journalists.
For keen watchers of tech and innovation, Facebook sent up a reputational flare from Silicon Valley last month.
You look like a zombie. The door is locked, the blinds are down and there's a cushion to cover your eyes.
"People join companies, but leave managers" - this is at the heart of why every leader needs a coach.
Amnesty International's campaign to highlight the issue of human rights abuses in Saudi Arabia reached its apogee in October following the murder of US-based journalist Jamal Khashoggi (pictured), a prominent critic of the regime.
As a marketing director I've lost track of the number of brand rankings and accompanying articles which have told me that disruption and innovation are key to driving growth.
Scanning the news headlines last Monday morning, the scale of communicating the climate change challenge waltzed past my eyes.
Au contraire, Mr Trippenbach: Influencers are more than 'plastic celebrities awkwardly posing with products'
Contrary to Philip Trippenbach's stance, influencers are effective product sellers.
Comms professionals should be sounding the warning bell and providing counsel on what the ethnicity pay gap consultation and its findings could mean.
The Competition and Markets Authority (CMA) last month launched a consumer enforcement investigation into social media endorsements and the labelling of posts by social media stars and celebrities.
Oh, how the mighty have fallen! For almost 10 years, Unilever CEO Paul Polman has been a corporate rock star.