A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.
Big pharma firms posted less content on their social feeds last year, but grew their communities, according to a new report.
Simon Redfern is leaving Starbucks and will renew his professional relationship with Corey duBrowa when he joins software firm Salesforce in May.
Stephen Doherty will be promoted from head of corporate comms at Barclays to group head of corporate relations next month, while his boss has also taken a new role.
Gavin Devine has left his dual role at Newgate and its parent company Porta, less than two years after joining from MHP.
London-based travel specialist Hills Balfour has been taken over by US group MMGY Global, which claims to be the world's largest integrated marketing company specialising in travel and hospitality, for an undisclosed sum.
The appointments come one week after WPP announced the merger of Burson-Marsteller and Cohn & Wolfe.
Madrid-headquartered Llorente & Cuenca has announced that it closed 2017 with total global fee earnings of €36.3m ($44.8m, £32.4m), up 7.6 per cent on the year before.
Golin UK has published figures detailing a reverse gender pay gap at the agency, meaning women at the firm are paid more.
Brunswick Group has promoted six directors - including two apiece in London and the US - to the partnership.
The PRWeek Global Awards are scheduled for 15 May in London.
Richard Jacques, a partner at Brunswick initially in Europe and latterly in New York, has left after 17 years.
'Massive restructuring is underway': Experts predict more agency mergers to follow Burson-C&W tie-up
The toughest task for Burson Cohn & Wolfe CEO Donna Imperato: bringing together the cultures of two very different WPP agencies, say top agency executives.
The combined agency will be called Burson Cohn & Wolfe.
An exclusive survey for PRWeek makes grim reading as it lifts the lid on sexual harassment in the UK PR and communications industry, and now key figures have pledged to take action for lasting change.
The platform is looking to focus its communications strategy on the U.S. market.
Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey.
Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and the Axis Agency.
The PRCA has launched its 'diversity and inclusion guidelines' report, which calls on the industry to reform working and recruitment practices.
Dentsu Aegis Network posted gross profit growth of 17.1% thanks to record new business wins totaling $5.2 billion (£3.75bn).
Dynamo today has launched what it has billed as the PR industry's first 'blind recruitment' scheme - deleting name, education and gender requirements from applications in a bid to end bias and boost diversity.
Sam Turvey, latterly the Hong Kong MD of Bell Pottinger, has begun a second stint at London's Maitland.
London entertainment specialist DawBell has been hired as publicists for the Spice Girls.
Google's new EMEA comms and public affairs head has been confirmed as Tim Chatwin, an internal hire who has been with the company since 2011.
Peter Barron, head of comms and public affairs EMEA at Google, is stepping down after nearly a decade at the tech giant.
Salary survey shows contrast between financial and corporate comms - and identifies gender pay gap of up to £75k
Salaries for financial comms experts nudge ahead of their corporate counterparts all the way through their careers until they reach the top, while a yawning gender pay gap of up to £75,000 has opened up between men and women, according to a comprehensive salary survey shown exclusively to PRWeek.
The ecommerce giant alludes to its support of small businesses in its first Olympics-themed campaign
Selig was killed after Taliban gunmen raided a hotel in the Afghan capital this weekend.
Golin's London office has been appointed to a project to develop a corporate narrative for German drugs giant Merck KGaA, which in recent years has stepped up efforts to differentiate itself from the US pharma firm of the same name.
Sard Verbinnen overtook Brunswick as the agency that provided comms support on the greatest number of M&A deals globally in 2017, amid an international slowdown in the market, according to new research.
Time is running out to enter the 2018 PRWeek Global Awards, which recognise comms excellence on a global scale.
NHS Trust comms chiefs believe health service leaders understand the critical role they play in enhancing the patient experience and internal comms, but too few of them report directly to their CEO and the profession is overworked and understaffed, according to a definitive survey shown exclusively to PRWeek.
Two of the most powerful men in media and communications have outlined views on how communicators and business leaders need to change how they work.
As someone who has been dragging himself to Edelman's annual #TrustBarometer briefings on cold January mornings for nigh on a decade, the 2018 report, launched yesterday, proved intriguing. Dare I say it, even uplifting.
Disinformation and tribal dialogue have dragged down the public's trust in NGOs, businesses, media, and government in the past year.
A successful propaganda offensive waged by comms professionals in the UK and other countries for more than two years helped bring about the defeat of Isis in Iraq, the former head of the Government's Counter Daesh Coalition Communications Cell has claimed, as the Commons Defence Committee announced a new inquiry into the response to Islamist terrorism.
Concerns over growing media scrutiny have played a part in a decision by UK Government Investments (UKGI), the body that manages the sale of publicly owned assets, to boost its spending on PR significantly.
Jean-Michel Dumont, who has led the network in Asia since 2008, will relocate to Europe as head of international strategy.
After launching in New Zealand last year, the firm has opened a Los Angeles office at the start of 2018.
Edelman UK is creating a new team in its London office, focused on working for NGOs and humanitarian organisations.
Drinks giant Diageo's decision to stop all global advertising on Snapchat has been praised for its swiftness and clarity - but the regulatory decision that prompted it should ring warning bells for social networks, according to comms pros.
Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, set for Minneapolis next month.
FTI Consulting no longer has a formal presence in the capitals of Russia or China, PRWeek has learned.
2017 has seen the public sector - and its comms people - put under greater pressure than ever: with terrorism, cyber attacks and one of Britain's biggest peace-time disasters. It has also seen the launch of new initiatives and a host of senior appointments to some of the most demanding comms jobs in the country...
Kehoe most recently served as SVP of global corporate relations and financial inclusion at Visa.
The Met has appointed a former government comms chief and senior BBC journalist as its new director of media and comms.
Her predecessor was Bob Winslow, who moved on to Oracle.
Olson is exiting the company after a year that included the David Dao incident and other crises.
The two shops, which will retain their brands, will boost the Mediaco content creation unit and Weber's data and analytics capabilities.
Pranav Kumar and Michelle Rovere are leading the agency's new offices in the respective countries.
Nissan has further expanded the scope of its European communications operation, with comms chief Stuart Jackson given additional responsibility for the brand team.
It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.
WPP's global partnership with Ford, the marcoms giant's biggest global client, is being reviewed and may be extended - although final decisions have not been made.
Royals face headache with William and Kate likely to be 'overshadowed', says PR man who wrote Harry biography
The Royal Family's PR operation faces a conundrum with Prince William and the Duchess of Cambridge likely to be "massively overshadowed" by his newly engaged brother and wife-to-be Meghan Markle, according to a PR man who covered the princes as a journalist and biographer.
Bain Capital is apparently closer to taking control of Japan's third-largest advertising agency, ending a 20-year partnership with WPP.
WPP chief executive Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.
An article has claimed that Google made millions of pounds in advertising from videos that exploit children.
UK-based Hanover Group has acquired outright the Middle East business of Bell Pottinger, including its Abu Dhabi operating license, with Archie Berens becoming chair of the new combined operation.
The French advertising group's U.K. organic revenue fell by 10.9% for the three months to the end of September, while its North American business grew.
A weekly collection of notable people moves and account news.
Graphic novel-style 'Run, Hide, Tell' counter-terror campaign to be taught in schools and youth groups
Counter-terrorism officers have launched the latest stage of the 'Run, Hide, Tell' campaign - a live action and graphic novel-style animation designed to be used by schools and youth leaders to teach young people what to do in the event of a terrorist attack.
A tweet by London Ambulance Service (LAS) went viral last week, with 1.7 million impressions, nearly 10,000 retweets and plenty of celebrity engagement, as well as being name-checked across national media and broadcast channels.
Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
Freuds, Omnicom PR Group, Edelman, and Weber Shandwick are the firms that were handed worldwide assignments.
"The creative voice is being drowned out because there are so many platforms. I don't catch fucking platforms. I get ideas."
Councils are the leading public sector organisations for early reporting of their gender pay gap, according to a PRWeek analysis of more than 200 employers which have submitted figures so far.
New Jakarta office the PR firm's seventh in Asia-Pacific.
Ketchum London CEO Denise Kaufmann will return to her native US for a new role with the firm in January, with her deputy Jo-ann Robertson stepping up to lead the UK operation.
Iwata will exit IBM next month after a 34-year career at the company, to be replaced by Ford veteran Ray Day.
Global comms agency Hume Brophy has established its first full-time base in Hong Kong with the acquisition for an undisclosed sum of Madaket+Co, a consultancy which also has offices in New York.
Former Bell Pottinger partner Hugh Taggart has joined Edelman UK in a senior role, giving him oversight of more than 150 staff.
WPP followed its rival holding groups in announcing a dip in revenues from its PR firms in Q3, but Cohn & Wolfe was once again fêted in the quarterly results, and is on course for a fourth year of double-digit organic growth.
Allison+Partners was the incumbent on the account, which has a low-seven-figure budget.
As Nissan and Subaru face up to flawed quality checks in Japan, compliance among all automakers comes under the spotlight.
Freuds' new CEO, Arlo Brady, has announced changes to its structure, including the creation of a group encompassing it and various sister agencies, adding further partners, and removing the "irrelevant" distinction between corporate and consumer within the firm.
The DJE Holdings shop beat teams from Weber Shandwick, WE Communications, and Omnicom PR Group for the lucrative account.
Agency will handle communications strategy for key brands in Singapore.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
Weber Shandwick's CEO said he saw pressure on CPG budgets across the Constituency Management Group portfolio. His firm experienced a slight organic and as-reported revenue drop in Q3.
Comms excellence on a global scale will be recognised at the 2018 PRWeek Global Awards, with entries now open.
PR professionals have expressed shock at the World Health Organization's announcement of Zimbabwean leader Robert Mugabe as a goodwill ambassador - but praised the body's quick change of heart.
Companies see opportunity to grow internationally by adding rigour to influencer marketing.
The PR segment experienced a revenue drop in its first earnings report since Omnicom CEO John Wren said the holding company was "adjusting some of the leadership at its PR firms" after a disappointing Q2.
The veteran of Apple and Twitter had a short stint as chair of Edelman's technology sector. Sanjay Nair has replaced her in the agency role.
British Airways is contacting a number of large agencies, including incumbents Grayling, Action and Meropa, about its global PR support and crisis management, PRWeek has learned.
Fearless Girl creator State Street comes in for media scrutiny for 'ironic' gender inequality settlement
The parent company of the US financial services giant whose Fearless Girl campaign took Cannes by storm earlier this year has come in for widespread criticism for alleged practices directly contradicting the campaign's equality message.
MINNEAPOLIS: PR Talent has opened an office in the Minneapolis-St. Paul market, its eighth in the U.S.
Nasdaq is looking at whether to offload some of its products used by PRs, including the press release distribution service GlobeNewswire.
The company announced that its AI matching engine for its influencer marketing platform is fully scaled, and will be further bolstered by additional funds.
A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November - and is also in discussions with the event organiser about Cannes Lions.
Brendon Craigie, the former CEO of Hotwire, has said that he will shortly be launching a new venture, saying that the number of start-ups created by his former colleagues is a sign of his old agency's "entrepreneurial culture".
James Quinn will join international financial services group Credit Suisse as head of corporate comms for EMEA next month, following more than a decade writing for the Telegraph.
NETS plans to choose a team of four agencies to handle its needs.
Honda spokesperson Kathy Graham said she was "surprised" when she saw a Honda mower being pushed by a young boy in a White House video.
A "seat at the table" isn't enough, says Oath's Allison Allen, in wide-ranging discussion at annual diversity conference.
Snapchat has blocked Al-Jazeera's Discover publisher channel in Saudi Arabia because the authorities claimed it violated local laws.
Finn Partners is gaining a foothold in Shanghai and Frankfurt through the acquisition of the international b-to-b firm.
BDO has this afternoon confirmed that Bell Pottinger has gone into administration.
Weber Shandwick, the world's second biggest PR consultancy, has handed Tim Sutton the role of CEO for Europe, Middle East and Africa.
Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company.
Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.
The directors of Bell Pottinger's Middle East arm say they are in discussions about a formal separation from the agency's parent, which is due to be placed in administration imminently.
Bell Pottinger Asia today relaunched as Klareco Communications, formalising its total separation from Bell Pottinger UK, which is close to collapse following the scandal over its involvement in a campaign in South Africa.
We Are Social and Citizen Relations will join a new marketing services group following an agreement between their Chinese owner BlueFocus and US data analytics firm Cognit.
Smith previously worked at Oracle and gamification site Badgeville.
Chime Communications handed its 27 per cent stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged.
Ogilvy Media Influence's annual global survey of 250-plus reporters and producers has found that journalism across the board is better due to reports of "fake news."
Wong will be responsible for comms teams in five countries.
Bell Pottinger's manic Monday got the PR industry discussing the PRCA's decision to throw out the agency - and also attracted the interest of the mainstream media, with two nationals running the story on their front pages.
Bell Pottinger has become only the second agency in the past ten years to be excluded from the PRCA, following a ruling on a complaint about its infamous work in South Africa.
Bell Pottinger agrees six-point plan as lawyers say economic apartheid campaign 'arguably breached ethical principles'
A report by lawyers into Bell Pottinger's controversial activities in South Africa points the finger at senior management at the agency, saying they "should have known that the campaign was at risk of causing offence".
James Henderson's resignation as Bell Pottinger CEO has been formally announced, after news broke of the embattled agency leader's departure yesterday.
Bell Pottinger CEO James Henderson has resigned, the latest twist in the damaging scandal over the agency's controversial work for South African client Oakbay Investments.
Hiroaki Mori joins from TBWA Hakuhodo with experience in China and the US.
Italian spirits giant Gruppo Campari has appointed WPP as its global partner for marketing and communication services, putting independent agencies holding briefs with its brands on alert.
Scope covers media planning, but not buying, over traditional and digital channels for Alibaba's major properties.
Havas CEO Yannick Bolloré (below) hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017.
McDonald's has awarded Leo Burnett's London office the global brief to amplify its sports sponsorship for next year's football World Cup.
Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.
Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.
Since Durzy joined Pandora in February, he's worked on a CEO transition and other major changes.
Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.
The agency will develop the company's digital presence.
In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it's important to give freedom to local markets.
Unilever has picked MullenLowe Group to handle global PR for its Rexona brand of deodorant products - the first major win for the PR division of the group since its acquisition of UK firm Salt.
Etihad Airways has begun a review of its agency relationships around the world as part of a major strategic business review by the Abu Dhabi flag carrier.
The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.
Almost a third of SVC's partners have departed since the agency struck a deal with a private equity firm last year.
Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.
H+K will be covering overall brand building as well as specific in-market communications projects for Dalian Wanda Group.
McDonald's Hong Kong received worldwide publicity over the weekend due to a Twitter squatter making cryptic posts about suicide, kidnapping, and romantic rejection.
The firm said the revenue drop was attributable to a decline in project-based revenues in North America.
The CEO of Huntsworth's biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.
Incumbent Cohn & Wolfe stopped working with the company in March.
Australia is adopting Sport England's "This girl can" campaign to inspire more women Down Under to get active.
Ali Grayeli has joined the Interpublic Group firm to lead its creative strategy in the region.
The holding company as a whole reported an organic revenue increase of 0.4% in the period and year-over-year drops in net and operating income.
The 2017 Cannes Lions festival earned revenues of £62.9m ($82.0m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, MD at Baldwin Boyle Shand.
Edelman helped Formula One draw large crowds on the ground and brought millions of people to owned and influencer media channels with its work on an ambitious live event, announced at late notice, in London earlier this month.
The holding company reported a 0.3% organic revenue drop for its PR firms in the second quarter.
The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Think the KFC smartphone is weird? You haven't seen anything yet.
The ad firm MullenLowe Group has acquired Top 150-listed PR agency Salt to its "hyperbundled" offering in the UK and Asia, after 10 years of collaboration on clients between the two agencies.
Agency appointed to lead brand strategy for outdoor equipment maker.
Mendenhall's first day in the role will be Monday. He'll report to David Kenny, SVP of IBM's Watson and cloud platform.
Bell Pottinger fires partner and apologises over 'economic emancipation' narrative for South African client
Bell Pottinger has dismissed partner Victoria Geoghegan (pictured) and suspended three further staff over "inappropriate and offensive" activity for a former client in South Africa, claiming the firm's senior management had previously been "misled" about its employees' work.
Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".
The CEO of comms group Huntsworth has told PRWeek that the possibility of large management consultancies muscling in onto the marcoms world is a "newsworthy threat" rather than a "material threat" to the industry.
The MSL brand has entered the Australian market for the first time after local PR firm The Herd Agency was acquired outright by Publicis Groupe.
Huntsworth has acquired WRG owner The Creative Engagement Group (TCEG) from private equiry firm LDC for a total of £24.7m, in a move to bolster its offering in the healthcare sector and the US market.
Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.
Bell Pottinger briefs law firm to audit work on South African account after allegations of stoking racial tensions
Bell Pottinger has commissioned a law firm to undertake an audit of all work it did for South African conglomerate Oakbay Investments, after allegations that it had done work to stoke racial tensions in the country.
The Brazilian aircraft manufacturer Embraer has appointed Hill+Knowlton Strategies as its global agency of record, initially to run a year-long campaign to boost awareness of the brand.
Sir Martin Sorrell last night urged WPP staff to "make sure that what our clients experience in the hours and days ahead is as close to business as usual as we can possibly manage", as the holding company's website came back online.
Marcoms giant WPP has confirmed that it has been "affected by a suspected cyber attack".
The communications agency will provide PR strategy for the footwear brand.
In an interview with Campaign India, Cannes Lions chairman Terry Savage speaks about the future of the festival.
McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.
The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.
Australian PR firm Poem Group and Argentina's Urban Grupo de Comunicación won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.
Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.
The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.
Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.
Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.
Fearless Girl racks up Lions and Grand Prix wins in non-PR categories as others also strike gold in Cannes
State Street Global Advisors' Fearless Girl campaign won Grand Prix prizes in the Outdoor and Glass Lions categories at Cannes today, alongside four more gongs - while Ketchum, New Zealand's Impact PR and Freuds sister agency Proud Robinson also collected gold.
Ketchum was the big winner among PR agencies at the Cannes PR Lions, as changes to the awards saw far more PR shops win recognition - while Fearless Girl for State Street Global Advisors bagged the Grand Prix.
Global brands are being challenged by the Trump administration, but there are ways to influence the White House, says Finsbury's North American president.
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation, and managing communications across markets with widely divergent attitudes.
We asked entrants in the new PRWeek Global Power Book who they thought was the most influential PR professional in the world. This is what they said.
Weber's China president gives the lowdown on what it means to work in public relations today--and how to attract the best talent tomorrow.
The PR firm will lead the beauty brand's expansion in Southeast Asia.
The pharmacy says the video is based on an old legend and celebrates inner beauty.
The AirAsia X line will begin servicing a route from Hawaii to Malaysia through Japan this month.
Jenkins is replacing Ranny Cooper. Paul Massey is taking on the role of president of Powell Tate, and Peter Carson is moving into the position of head of public affairs for North America.
See the list of winners from the 2017 PR Awards Asia, presented last night in Hong Kong.
More than 200 delegates participated in Campaign Asia-Pacific's PR conference, which explored the overall theme of brand activation and purpose.
HSBC is handing its global external comms and public affairs remits to Pierre Goad and Sherard Cowper-Coles respectively, after Katja Hall announced her departure.
Thomas Goh is joining the PR agency focusing on creative and digital.
Global comms agency Way To Blue has rebranded its Sydney operation as Way To Blue APAC, and brought in Katherine Robinson as MD of the operation.
Previous president of healthcare Sarah Matthew is now chair of the practice.
Ogilvy PR has launched its Advanced Data Analytical Model (ADAM), which it says will bring "laser precision" to the task of identifying influencers for campaigns run by agencies across the wider Ogilvy group.
George will remain in his position at Porter alongside the new role.
WPP has made a strategic investment in 88 rising, a US-based digital content producer that targets Asian millennials across the globe.
British Airways' comms during a weekend where IT failures caused travel chaos were "pretty risible", according to The Sun's travel editor - with several PR professionals also criticising the airline's response.
The former PepsiCo and Toyota chief communications officer was never charged after being arrested in Japan in 2015 for allegedly importing painkillers without permission.
Caroline Hsu has client-side experience with Appier, Google, TomTom Asia, and BenQ.
The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.
He will take over the role from Peter Henshaw, who is retiring after nearly four decades at the energy giant.
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
The paint, coatings, and chemicals manufacturer began the review in January to reduce its agency roster of about 100 firms.
The crème de la crème of the global PR industry gathered in London tonight to find out who would take home the coveted PRWeek Global Awards 2017.
A preview of the conference taking place on June 6 in Hong Kong.
The firm announced key changes in its senior China leadership roles.
Nearly 60 per cent of respondents to a new joint PRCA/PRWeek survey have suffered from mental ill health and a majority would not feel comfortable talking to their boss about it.
The Australian PR firm is relocating Marija Bijelic to run the new office.
The PR agency is overseeing a campaign to introduce the property from a Hong Kong-funded group.