Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.
Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.
Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.
MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms
Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals
Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme
Ma Yolanda Crisanto, senior vice president, corporate communications at Philippines-based Globe Telecom, talks about the challenges of PR in the telecoms sector and why Star Wars is the next big thing for the brand
Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry
AccorHotels' Asia-Pacific vice president communications Gaynor Reid discusses the importance of PR as the company opens one new hotel a week, in the latest of PRWeek Asia's new monthly features.