Inside in-house

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.

Inside in-house: Adobe's APAC communications director on research and 'content velocity'

Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.

Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'

Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.

Inside in-house: MetLife HK's head of marketing & comms talks digital and storytelling

MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals

Inside in-house: Rolls-Royce's APAC communications director on keeping relevant and emotional ties

Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme

Inside in-house: Globe Telecom's SVP of corporate comms on social media and Star Wars

Ma Yolanda Crisanto, senior vice president, corporate communications at Philippines-based Globe Telecom, talks about the challenges of PR in the telecoms sector and why Star Wars is the next big thing for the brand

Inside in-house: BASF's APAC comms head on accessible PR messages and 'infotainment'

Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry

Inside in-house: AccorHotels' PR boss on how content curation is driving comms in Asia-Pacific

AccorHotels' Asia-Pacific vice president communications Gaynor Reid discusses the importance of PR as the company opens one new hotel a week, in the latest of PRWeek Asia's new monthly features.