How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.
We ask leaders in the region about the app’s use as a marketing tool, an ‘alternative’ media outlet, and opportunities for commerce.
The pandemic may have permanently changed the ways agencies are maintaining and attracting talent. Agency leaders discuss navigating new workplace processes.
The pandemic had a noticeable impact on agencies’ financial results, but the China market showed to be have bounced back with little effect.
A new survey of Gen Z consumers by Devries Global Singapore showed that while transparency in comms is important, going 'too far' might reveal a falseness in intent.
However, trust is built on fragile foundations such as a need for better healthcare and education.
PRWeek Connect: Are consumers increasingly voting with their dollars? When should brands wade into a polarising issue? Leaders in the region discuss.
A new study of C-suites by WE Communications shows that stakeholders are expecting leaders in Singapore to engage with a broad array of issues and lead by example.
PRWeek Connect: Golin’s Darren Burns and Dow’s Linda Lim on redistributing resources during the pandemic, the necessity of ESG, virtual pitching, and more.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid, and the impact of misinformation.
More senior in-house professionals are leaving the corporate world and moving towards self-employment. The benefits are endless, they say.
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
An ‘information bankruptcy’ rages in Singapore as trust in traditional and owned media fall to near-record lows and information hygiene plummets.
The #OpenThailandSafely campaign, which aims to open Thai borders to international tourists by July 1, is gaining ground through lobbying and plenty of earned media.
Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.
We ask women leaders in the industry what they hope to see from male leaders, and how men can position themselves as allies beyond lip service.
A virtual influencer ‘sits down’ with us to talk about authenticity, AI-powered marketing collaborations, and automated communications.
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
In a wide-ranging interview at Spikes Asia, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.
Two agency leaders in Myanmar—who have been vocal against the military takeover this week—talk about the futility of sanctions, the rise of consumer activism, and the radical power of social media.
PR pros across the region weigh in on consumer behaviour and new strategies during an unusual festive period of weariness and homesickness.
AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Joanna Ong-Ash left her comms role at AIA after 10 years to escape the bureaucratic realities of corporations to begin to finally tell stories that align with her personal values.
Four PR leaders tell us what they predict will resonate in the industry as many sectors—while fatigued—enter a period of recovery.
The year ahead might be difficult to predict, but Stephanie Phua of Duo Studio has some sound advice for brands on social media.
In a year of hope and recovery, these (fairly new) agencies are working against the odds to grow and adapt in the region.
A look at how newer audiences joining the platform changes the content creation game.
PARTNER CONTENT: Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
As the pandemic upended the electronics brand’s high-decibel in-person plans, it focused on fewer, but more engaging online initiatives to stay connected with locked down consumers.
The brand disasters and slip-ups that dominated headlines this year.
Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.
Businesses and influencers have had to manoeuvre polarising messaging around ongoing pro-democracy protests.
Edelman’s Adrian Warr on the shared responsibilities of employee engagement, the dangerous notion of employees as ‘assets’, and why business leaders need to ‘put their money where their mouth is’.
Governments in the region are devising vaccination plans and communicating them with both hope and caution.
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of.
As we inch closer towards a Covid vaccine approval, PR experts warn about the challenges around transparency, access and trust.
Hong Kong and China remain silent while Kamala Harris ignites social media positivity across region.
Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.
Misinformation on Facebook, cuts in newsrooms and worsening mental health are plaguing journalism, according to a new report.
Organisational leaders in Asia are still doubtful about the tangible returns of investing in employee mental health. A psychologist weighs in.
Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?
In honour of World Mental Health Day, we picked 12 of the best recent mental-health campaigns from APAC and beyond.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?
The airline's recently scrapped ‘flights to nowhere’ idea has been replaced with new offerings, and PR pros discuss where the brand's marketing plans went wrong.
While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.
A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.
Moving to ‘the other side’ means loads of transferrable skills, but does it also come with an entirely different set of challenges?
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
Facebook's motion to remove news from its platforms in Australia might seem overblown, but this battle has global implications, media experts say.
From a lack of homework on local markets to inadequate differentiation from its parent company, here are three teachings from TikTok's struggles.
Redhill's CEO explains how the firm soared to become one of the fastest-growing agencies in APAC and has remained profitable since day one.
Industry players on first impressions of the newly launched Reels and whether the platform is a worthy contender for audiences, creators and marketers.
As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
In the wake of brands dissociating themselves with ‘problematic’ influencers, we ask industry experts about the right course of action during a crisis and how this might affect brand safety.
A new Ruder Finn report highlights a shifting outlook for China's beauty industry amid the challenges of COVID-19.
Which candidate, party or issue garnered the most interactions online?
Two APAC agency leaders on why purpose is non-negotiable for companies, as well as the ambiguous parametres around measurement.
TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.
“Creativity and powerful communication skills should not be the exclusive enclave of those who are cashed up.”
A new report reveals that the dark cloud of COVID-19 continues to loom over Singapore, and it's affecting trust in media and businesses.
The pandemic could signal dramatic changes for the industry including a depletion of physical congresses, and the rise of telehealth.
COVID-19 has affected global trust in China, so we asked experts whether this might affect the fate of international Chinese brands, such as Huawei and TikTok.
The comms industry in Asia-Pacific enjoyed an outstanding 2019 despite economic uncertainties, intensified pressure on fees and increasing competition with non-PR agencies.
In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.
We ask experts whether the era of the glossy mag is over, and what this means for marketing, media and the fate of luxury brands.
As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will fall for its campaign.
A Red Havas report details the ways brands are pivoting toward more human and accessible messaging amid the crisis.
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
The Seoul-based APAC CEO of MSL on factors that led South Korea’s government comms strategy to be revered around the world.
A Reuter Communications report details four Chinese consumer themes that brands should take note of.
As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.
Global CEO of Red Havas on why brands should change the ways they measure content.
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.
The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.
Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.
The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.
PR veteran Tony Tan on the increasing immediacy of media, how influencer marketing has shaken up the ecosystem, and the improving Asian work culture.
Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.
Japanese expat and former diplomat Daisuke Tsuchiya liked London so much that he changed his career for it.
Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.
Findings from the report include evaluation of work, flexible working, mental health, salary, and more.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
These WeChat campaigns in the luxury travel space are successful testimonials.
Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.