In-depth

Timeline of a movement: Sexual harassment in Malaysian schools

Timeline of a movement: Sexual harassment in Malaysian schools

How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.

PR pros in Asia optimistic about Clubhouse

PR pros in Asia optimistic about Clubhouse

We ask leaders in the region about the app’s use as a marketing tool, an ‘alternative’ media outlet, and opportunities for commerce.

APAC Top Consultancies 2021: WFH and flexible working don’t affect efficiency

APAC Top Consultancies 2021: WFH and flexible working don’t affect efficiency

The pandemic may have permanently changed the ways agencies are maintaining and attracting talent. Agency leaders discuss navigating new workplace processes.

APAC Top Consultancies 2021: The command of the independents
APAC Top Consultancies 2021: BlueFocus towers over the region, large networks decline

APAC Top Consultancies 2021: BlueFocus towers over the region, large networks decline

The pandemic had a noticeable impact on agencies’ financial results, but the China market showed to be have bounced back with little effect.

‘Brands can’t be too transparent’: Singapore Gen Zs

‘Brands can’t be too transparent’: Singapore Gen Zs

A new survey of Gen Z consumers by Devries Global Singapore showed that while transparency in comms is important, going 'too far' might reveal a falseness in intent.

Edelman Trust Barometer: Trust in Malaysia rises despite political turmoil

Edelman Trust Barometer: Trust in Malaysia rises despite political turmoil

However, trust is built on fragile foundations such as a need for better healthcare and education.

The slippery slope of consumer activism

The slippery slope of consumer activism

PRWeek Connect: Are consumers increasingly voting with their dollars? When should brands wade into a polarising issue? Leaders in the region discuss.

C-suites in Singapore expected to go beyond donations and CSR: report

C-suites in Singapore expected to go beyond donations and CSR: report

A new study of C-suites by WE Communications shows that stakeholders are expecting leaders in Singapore to engage with a broad array of issues and lead by example.

‘A renaissance of classic corporate comms’, and other trends during Covid

‘A renaissance of classic corporate comms’, and other trends during Covid

PRWeek Connect: Golin’s Darren Burns and Dow’s Linda Lim on redistributing resources during the pandemic, the necessity of ESG, virtual pitching, and more.

How can marketers make better Ramadan ads?

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

Why influencer marketing should be part of brands’ integrated plans

Why influencer marketing should be part of brands’ integrated plans

To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.

What's the future for BBC World News?

What's the future for BBC World News?

The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid, and the impact of misinformation.

From in-house to freelance: Is self-employment sustainable in PR?

From in-house to freelance: Is self-employment sustainable in PR?

More senior in-house professionals are leaving the corporate world and moving towards self-employment. The benefits are endless, they say.

SK-II’s marketing head on choosing purpose over short-term sales

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Edelman Trust Barometer: Mistrust of media and misinformation heighten in Singapore

Edelman Trust Barometer: Mistrust of media and misinformation heighten in Singapore

An ‘information bankruptcy’ rages in Singapore as trust in traditional and owned media fall to near-record lows and information hygiene plummets.

How a PR agency is getting Thailand to open its borders to tourists

How a PR agency is getting Thailand to open its borders to tourists

The #OpenThailandSafely campaign, which aims to open Thai borders to international tourists by July 1, is gaining ground through lobbying and plenty of earned media.

Period leave: A privilege or a basic right?

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.

What is the role of male PR leaders in elevating women?

What is the role of male PR leaders in elevating women?

We ask women leaders in the industry what they hope to see from male leaders, and how men can position themselves as allies beyond lip service.

Q&A with Singapore’s top virtual influencer

Q&A with Singapore’s top virtual influencer

A virtual influencer ‘sits down’ with us to talk about authenticity, AI-powered marketing collaborations, and automated communications.

APAC consumers concerned about worsening inequalities and don't want brands to sell dreams

APAC consumers concerned about worsening inequalities and don't want brands to sell dreams

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

Interest in brand purpose heightened during pandemic and social unrest

Interest in brand purpose heightened during pandemic and social unrest

As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU

96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU

A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.

Myanmar military coup: How are agencies and businesses reacting?

Myanmar military coup: How are agencies and businesses reacting?

Two agency leaders in Myanmar—who have been vocal against the military takeover this week—talk about the futility of sanctions, the rise of consumer activism, and the radical power of social media.

What do Chinese New Year marketing trends look like amid a pandemic?

What do Chinese New Year marketing trends look like amid a pandemic?

PR pros across the region weigh in on consumer behaviour and new strategies during an unusual festive period of weariness and homesickness.

Virtual influencers blur the line between fantasy and reality

Virtual influencers blur the line between fantasy and reality

AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.

WhatsApp privacy crisis could erode Facebook's dominance over user time

WhatsApp privacy crisis could erode Facebook's dominance over user time

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, but this is unlikely to lead to long-term shifts in power, experts believe.

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

The global head of WhatsApp on the new privacy policy changes, what the business is doing to retain its customers’ trust and more.

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

‘I left the corporate machinery to start my own agency’

‘I left the corporate machinery to start my own agency’

Joanna Ong-Ash left her comms role at AIA after 10 years to escape the bureaucratic realities of corporations to begin to finally tell stories that align with her personal values.

What will define PR in Asia in 2021?

What will define PR in Asia in 2021?

Four PR leaders tell us what they predict will resonate in the industry as many sectors—while fatigued—enter a period of recovery.

Social media trends in 2021: What marketers should know

Social media trends in 2021: What marketers should know

The year ahead might be difficult to predict, but Stephanie Phua of Duo Studio has some sound advice for brands on social media.

6 APAC agencies to watch out for in 2021

6 APAC agencies to watch out for in 2021

In a year of hope and recovery, these (fairly new) agencies are working against the odds to grow and adapt in the region.

What Instagram’s ‘Lite’ version means for brands and content creators

What Instagram’s ‘Lite’ version means for brands and content creators

A look at how newer audiences joining the platform changes the content creation game.

Actions and impact: Why brands can no longer just pay lip service to purpose

Actions and impact: Why brands can no longer just pay lip service to purpose

PARTNER CONTENT: Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever

Four key lessons as Motorola switched 100 in-person events to 80 virtual ones

Four key lessons as Motorola switched 100 in-person events to 80 virtual ones

As the pandemic upended the electronics brand’s high-decibel in-person plans, it focused on fewer, but more engaging online initiatives to stay connected with locked down consumers.

The biggest brand fails of 2020

The biggest brand fails of 2020

The brand disasters and slip-ups that dominated headlines this year.

Why improving workplace culture is like building a cathedral

Why improving workplace culture is like building a cathedral

Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.

Brands look for ways to navigate social tensions in Thailand

Brands look for ways to navigate social tensions in Thailand

Businesses and influencers have had to manoeuvre polarising messaging around ongoing pro-democracy protests.

The enduring importance of employee engagement

The enduring importance of employee engagement

Edelman’s Adrian Warr on the shared responsibilities of employee engagement, the dangerous notion of employees as ‘assets’, and why business leaders need to ‘put their money where their mouth is’.

How countries are responding to vaccine news

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution.

For Unilever, pandemic provides new purpose for brand Lifebuoy

For Unilever, pandemic provides new purpose for brand Lifebuoy

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.

C-suite leaders seek comms consultancy during pandemic

C-suite leaders seek comms consultancy during pandemic

Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.

Agencies shouldn't take the ‘easy route’ when measuring campaigns

Agencies shouldn't take the ‘easy route’ when measuring campaigns

Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of.

What would a vaccine rollout mean for healthcare comms?

What would a vaccine rollout mean for healthcare comms?

As we inch closer towards a Covid vaccine approval, PR experts warn about the challenges around transparency, access and trust.

Asian leaders congratulate Biden-Harris on election victory

Asian leaders congratulate Biden-Harris on election victory

Hong Kong and China remain silent while Kamala Harris ignites social media positivity across region.

Nissan’s marketing head on consumer targeting and revising the agency model

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Pizza Hut CMO on pie, purpose and the pandemic

Pizza Hut CMO on pie, purpose and the pandemic

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

How are the protests in Thailand affecting the industry?

How are the protests in Thailand affecting the industry?

Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.

How has Covid changed journalism?

How has Covid changed journalism?

Misinformation on Facebook, cuts in newsrooms and worsening mental health are plaguing journalism, according to a new report.

Employee mental health: Why the industry needs to act now

Employee mental health: Why the industry needs to act now

Organisational leaders in Asia are still doubtful about the tangible returns of investing in employee mental health. A psychologist weighs in.

Marketers use nostalgia to capture Malaysians’ hearts

Marketers use nostalgia to capture Malaysians’ hearts

Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

Overwork in PR: An urgent call to avoid burnout and poor mental health

Overwork in PR: An urgent call to avoid burnout and poor mental health

Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?

A dozen standout campaigns about mental health

A dozen standout campaigns about mental health

In honour of World Mental Health Day, we picked 12 of the best recent mental-health campaigns from APAC and beyond.

Snap's plans to take on Asia amid growing competition

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?

Singapore Airlines pandemic marketing plans: high-flying or aimless?

Singapore Airlines pandemic marketing plans: high-flying or aimless?

The airline's recently scrapped ‘flights to nowhere’ idea has been replaced with new offerings, and PR pros discuss where the brand's marketing plans went wrong.

Luxury PR moving from earned to strategy in China

Luxury PR moving from earned to strategy in China

While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.

How does government comms impact social behaviour?

How does government comms impact social behaviour?

A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.

Journalists on making the switch to PR

Journalists on making the switch to PR

Moving to ‘the other side’ means loads of transferrable skills, but does it also come with an entirely different set of challenges?

The great sacrifice: Why are women made to choose between family and career in ads?

The great sacrifice: Why are women made to choose between family and career in ads?

Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.

'Facebook has played its trump card'

'Facebook has played its trump card'

Facebook's motion to remove news from its platforms in Australia might seem overblown, but this battle has global implications, media experts say.

Three PR lessons from TikTok’s embattled global operations

Three PR lessons from TikTok’s embattled global operations

From a lack of homework on local markets to inadequate differentiation from its parent company, here are three teachings from TikTok's struggles.

“We want to be the comms equivalent of DBS or Singapore Airlines”

“We want to be the comms equivalent of DBS or Singapore Airlines”

Redhill's CEO explains how the firm soared to become one of the fastest-growing agencies in APAC and has remained profitable since day one.

Social media experts doubtful about Instagram Reels eating TikTok’s lunch

Social media experts doubtful about Instagram Reels eating TikTok’s lunch

Industry players on first impressions of the newly launched Reels and whether the platform is a worthy contender for audiences, creators and marketers.

Should brands rethink their TikTok strategy?

Should brands rethink their TikTok strategy?

As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.

What does due diligence look like when brands choose influencers?

What does due diligence look like when brands choose influencers?

In the wake of brands dissociating themselves with ‘problematic’ influencers, we ask industry experts about the right course of action during a crisis and how this might affect brand safety.

Livestream purchases on the rise for Chinese beauty brands

Livestream purchases on the rise for Chinese beauty brands

A new Ruder Finn report highlights a shifting outlook for China's beauty industry amid the challenges of COVID-19.

Singapore general elections 2020: The winners on social media

Singapore general elections 2020: The winners on social media

Which candidate, party or issue garnered the most interactions online?

Why cause marketing should extend beyond campaigns and projects

Why cause marketing should extend beyond campaigns and projects

Two APAC agency leaders on why purpose is non-negotiable for companies, as well as the ambiguous parametres around measurement.

TikTok ban in India: What does this mean for influencer marketing?

TikTok ban in India: What does this mean for influencer marketing?

TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.

Aussie PR industry disappointed with govt overhaul of university fees

Aussie PR industry disappointed with govt overhaul of university fees

“Creativity and powerful communication skills should not be the exclusive enclave of those who are cashed up.”

Edelman Trust Barometer: Unemployment, fake news worry Singaporeans

Edelman Trust Barometer: Unemployment, fake news worry Singaporeans

A new report reveals that the dark cloud of COVID-19 continues to loom over Singapore, and it's affecting trust in media and businesses.

What does COVID-19 mean for healthcare comms?

What does COVID-19 mean for healthcare comms?

The pandemic could signal dramatic changes for the industry including a depletion of physical congresses, and the rise of telehealth.

Where do Chinese brands go from here?

Where do Chinese brands go from here?

COVID-19 has affected global trust in China, so we asked experts whether this might affect the fate of international Chinese brands, such as Huawei and TikTok.

PRWeek Top Consultancies 2020: Strong year for APAC as region shows innovation and resilience

PRWeek Top Consultancies 2020: Strong year for APAC as region shows innovation and resilience

The comms industry in Asia-Pacific enjoyed an outstanding 2019 despite economic uncertainties, intensified pressure on fees and increasing competition with non-PR agencies.

What happens when a major media empire shuts overnight?

What happens when a major media empire shuts overnight?

In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.

Sink or swim: Can heritage print publishers keep afloat?

Sink or swim: Can heritage print publishers keep afloat?

We ask experts whether the era of the glossy mag is over, and what this means for marketing, media and the fate of luxury brands.

Is China losing the global PR war?

Is China losing the global PR war?

As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will fall for its campaign.

How brands are prioritising tact and conscious comms

How brands are prioritising tact and conscious comms

A Red Havas report details the ways brands are pivoting toward more human and accessible messaging amid the crisis.

'No shareholders to answer makes decision-making faster'

'No shareholders to answer makes decision-making faster'

Speed, agility and low overheads are aiding independent PR agencies through the crisis.

COVID-19: Why South Korea’s graceful crisis comms should be a lesson for all

COVID-19: Why South Korea’s graceful crisis comms should be a lesson for all

The Seoul-based APAC CEO of MSL on factors that led South Korea’s government comms strategy to be revered around the world.

Lessons for brands adjusting to new retail realities in China

Lessons for brands adjusting to new retail realities in China

A Reuter Communications report details four Chinese consumer themes that brands should take note of.

'In a crisis, PR is the most critical need'

'In a crisis, PR is the most critical need'

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

Why vanity metrics are dead

Why vanity metrics are dead

Global CEO of Red Havas on why brands should change the ways they measure content.

Where are the women CEOs in PR?

Where are the women CEOs in PR?

While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.

Bezos’ US$10b climate-change gift: Sincere move or empty gesture?

Bezos’ US$10b climate-change gift: Sincere move or empty gesture?

We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

Matchmaking and education service aims to raise quality of PR freelancers in Japan

Matchmaking and education service aims to raise quality of PR freelancers in Japan

The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.

Consumers demand facts around smoke-free alternatives: Philip Morris

Consumers demand facts around smoke-free alternatives: Philip Morris

The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.

The evolution of PR in Asia in the last decade

The evolution of PR in Asia in the last decade

PR veteran Tony Tan on the increasing immediacy of media, how influencer marketing has shaken up the ecosystem, and the improving Asian work culture.

Why the sponsored post model is obsolete in China

Why the sponsored post model is obsolete in China

Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.

How a Japanese diplomat found a niche in London's PR scene

How a Japanese diplomat found a niche in London's PR scene

Japanese expat and former diplomat Daisuke Tsuchiya liked London so much that he changed his career for it.

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.

Exclusive: PRCA's first-ever APAC Census revealed

Exclusive: PRCA's first-ever APAC Census revealed

Findings from the report include evaluation of work, flexible working, mental health, salary, and more.

How should brands deal with employee activism outside the workplace?

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

WeChat still unbeatable for engaging Chinese travellers: report

WeChat still unbeatable for engaging Chinese travellers: report

These WeChat campaigns in the luxury travel space are successful testimonials.

Apple's reputational crisis in China: between a rock and a hard place

Apple's reputational crisis in China: between a rock and a hard place

Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.