The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.
Beyond being just another social-media buzzword, ‘quiet quitting’ is having a real impact across adland. We ask industry leaders in the region how they are responding.
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
Keeping in mind pandemic learnings, we ask agencies their preferred working model going forward when it comes to fostering creativity.
While pay is a big draw, other compensation such as stock options and bonuses are a key attraction too.
Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates.
While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues.
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
As agencies and marketing teams increasingly outsource their core offerings, freelancers are being inundated with requests. But issues such as reskilling, timely payments, and burnout are prevalent.
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
We dive into what does it takes to create a virtual influencer from scratch and consider the efforts vs rewards for brands.
Amid record numbers of foreign talent leaving traditionally expat-heavy markets like Hong Kong and Singapore, we explore the repercussions for agencies.
A dearth of women in creative roles can greatly affect communications and narratives being pushed out, according to PR leaders.
A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.
A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?
Can healthcare comms be sexy? To crack a serious talent shortage, agency leaders are finding creative ways to make the field more attractive for prospective talent—and looking beyond traditional PR to shop for talent.
Online platforms continue to rely on fossil-fuel companies for paid advertising, even as they roll out policies against climate-change misinformation. Where should the line be drawn?
Agencies that have evolved their offerings in this area say they’re reaping the benefits along with their people. If only such policies were more widespread across APAC.
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
Would you go halves on running a charity the way you would a restaurant bill? That simple, clever idea from a promising duo at BBDO Shanghai won gold at the Young Spikes PR competition.
Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
The PR industry in Hong Kong is clear about the causes and consequences of overtime, yet a majority of them are not communicating their frustrations to their managers, according to a survey.
If research shows that people are hesitant to work with clients that don’t align with their values, how are agencies managing differing moral choices among employees?
The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.
Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.
Following a major shareholder's criticism that Unilever is focusing too much on purposeful communications rather than its business performance, APAC marketing experts discuss whether there is a disconnect between the goals of brands and those of their shareholders.
Experts in the region express what communicators and corporate leaders should prioritise this year amid an increasingly fractured business and social environment.
The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
These agencies mirror the growing need for personalised and thoughtful communications that centre around purpose, inclusivity, and sustainability.
PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
Chairman and CEO Michel Lamunière speaks to us about how an evolution of the luxury-focused media company's approach is coming to fruition.
Q3 results showed resilience of agency sector, CEO says.
Law, banking, policy, and journalism are just some areas that corporate affairs agencies are looking towards to poach senior advisors. Major firms in the region tell us why.
The head of global internal communications at Philip Morris International on managing comms for a 77,000-strong workforce and keeping employees engaged throughout the pandemic.
According to new research, Singaporeans are willing to pay more for brands and services that offer a better-perceived ESG performance.
What’s in a word? Plenty, according to these social media rows that have managed to spark national debates.
On average, PR pros are working an equivalent of an extra day each week versus their contracted hours.
For years, the tech company has been used as political tool in US-China relations. We ask former Huawei PR leaders on advice for the brand moving forward.
Reports show that a significant number of harassment victim-survivors hesitate to officially lodge reports against their perpetrators. We explore the multiple systemic factors that contribute to the issue.
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group.
Consumers in the region are expressing scepticism about brands promoting their purpose-driven agendas to sell products, according to WE’s new study.
A BBC study shows that leaders in Hong Kong, Singapore and Australia have become increasingly conscious about trustworthiness and misinformation when sharing news.
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Companies may fear or police employee activism on social media, but employees can be a company’s biggest influencer.
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
What are the main communications challenges for aid bodies and charities working in Afghanistan following the Taliban's seizure of power last week, and what kind of messages have the biggest impact? We hear from three organisations.
PR pros express urgency for companies to act on and measure their ESG activities in a more transparent way, following the bombshell global report released earlier this week.
News presenter Mariko Oi speaks to us about reporting in Tokyo during the Games and news themes that have emerged on the fringe of the sporting action.
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
Following boycott calls sparked by a social media comment, Bangkok-based PR pros offer advice on where the food delivery company went wrong in its response, and what it should have done to appease stakeholders.
Two PR leaders discuss the consequences of incentivising publishers and journalists, and the unique challenges PR pros face when seeking earned coverage.
A new APAC study from Zeno Group shows that purpose is here to stay—so long as brands are authentic in their messaging.
Ispace, a commercial venture that counts Dentsu among its strategic partners, announced it's one step closer to putting a lander on the lunar surface next year—with brand sponsors along for the ride.
We speak to the founder of Supernewsroom about democratising PR functions through an app and the platform’s curious ‘guaranteed coverage’ feature.
Shifts to in-house roles have caused a dearth of mid-level talent in PR agencies. We ask three in-house staffers about the lures of the ‘other side’.
The Hong Kong beverage company is under intense scrutiny among Chinese consumers amid an incident that questioned mainland China-Hong Kong diplomacy.
India has a fast-growing elite and aspirational classes — and their insatiable appetite for luxury reminds global brands of China.
Award-winning campaigns at major awards are often disproportionately skewed towards the West; we ask APAC-based leaders how that can be rectified.
Alibaba CMO Chris Tung on the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.
Two regional creative leaders argue that the industry needs to move away from the perception that corporate PR and creative-led PR exist in siloes.
Idan Haim, APAC VP of growth and marketing, talks to us about the content, cost, and talent efficiencies of in-housing and how it’s led to resounding success for the brand.
The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.
While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.
How can brands celebrate Pride Month with authenticity and compassion? Three APAC creatives and members of the LGBTQIA+ community give their advice.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
A lesson in how not to address the public and press following a nationwide crisis.
Well-trained talent is an issue among Australian agencies; but is poaching the right answer?
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.
We ask leaders in the region about the app’s use as a marketing tool, an ‘alternative’ media outlet, and opportunities for commerce.
The pandemic may have permanently changed the ways agencies are maintaining and attracting talent. Agency leaders discuss navigating new workplace processes.
The pandemic had a noticeable impact on agencies’ financial results, but the China market showed to be have bounced back with little effect.
A new survey of Gen Z consumers by Devries Global Singapore showed that while transparency in comms is important, going 'too far' might reveal a falseness in intent.
However, trust is built on fragile foundations such as a need for better healthcare and education.
PRWeek Connect: Are consumers increasingly voting with their dollars? When should brands wade into a polarising issue? Leaders in the region discuss.
A new study of C-suites by WE Communications shows that stakeholders are expecting leaders in Singapore to engage with a broad array of issues and lead by example.
PRWeek Connect: Golin’s Darren Burns and Dow’s Linda Lim on redistributing resources during the pandemic, the necessity of ESG, virtual pitching, and more.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
To mark the launch of an influencer marketing playbook by Nuffnang and PHD in Malaysia, leaders of the project tell us why brands shouldn’t silo influencer marketing as a lone top-of-the-funnel strategy.
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid, and the impact of misinformation.
More senior in-house professionals are leaving the corporate world and moving towards self-employment. The benefits are endless, they say.
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
An ‘information bankruptcy’ rages in Singapore as trust in traditional and owned media fall to near-record lows and information hygiene plummets.
The #OpenThailandSafely campaign, which aims to open Thai borders to international tourists by July 1, is gaining ground through lobbying and plenty of earned media.
Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.
We ask women leaders in the industry what they hope to see from male leaders, and how men can position themselves as allies beyond lip service.
A virtual influencer ‘sits down’ with us to talk about authenticity, AI-powered marketing collaborations, and automated communications.
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
In a wide-ranging interview at Spikes Asia, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.
Two agency leaders in Myanmar—who have been vocal against the military takeover this week—talk about the futility of sanctions, the rise of consumer activism, and the radical power of social media.
PR pros across the region weigh in on consumer behaviour and new strategies during an unusual festive period of weariness and homesickness.