Edelman’s Adrian Warr on the shared responsibilities of employee engagement, the dangerous notion of employees as ‘assets’, and why business leaders need to ‘put their money where their mouth is’.
Governments in the region are devising vaccination plans and communicating them with both hope and caution.
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of.
As we inch closer towards a Covid vaccine approval, PR experts warn about the challenges around transparency, access and trust.
Hong Kong and China remain silent while Kamala Harris ignites social media positivity across region.
Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.
Misinformation on Facebook, cuts in newsrooms and worsening mental health are plaguing journalism, according to a new report.
Organisational leaders in Asia are still doubtful about the tangible returns of investing in employee mental health. A psychologist weighs in.
Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?
In honour of World Mental Health Day, we picked 12 of the best recent mental-health campaigns from APAC and beyond.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?
The airline's recently scrapped ‘flights to nowhere’ idea has been replaced with new offerings, and PR pros discuss where the brand's marketing plans went wrong.
While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.
A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.
Moving to ‘the other side’ means loads of transferrable skills, but does it also come with an entirely different set of challenges?
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
Facebook's motion to remove news from its platforms in Australia might seem overblown, but this battle has global implications, media experts say.
From a lack of homework on local markets to inadequate differentiation from its parent company, here are three teachings from TikTok's struggles.
Redhill's CEO explains how the firm soared to become one of the fastest-growing agencies in APAC and has remained profitable since day one.
Industry players on first impressions of the newly launched Reels and whether the platform is a worthy contender for audiences, creators and marketers.
As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
In the wake of brands dissociating themselves with ‘problematic’ influencers, we ask industry experts about the right course of action during a crisis and how this might affect brand safety.
A new Ruder Finn report highlights a shifting outlook for China's beauty industry amid the challenges of COVID-19.
Which candidate, party or issue garnered the most interactions online?
Two APAC agency leaders on why purpose is non-negotiable for companies, as well as the ambiguous parametres around measurement.
TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.
“Creativity and powerful communication skills should not be the exclusive enclave of those who are cashed up.”
A new report reveals that the dark cloud of COVID-19 continues to loom over Singapore, and it's affecting trust in media and businesses.
The pandemic could signal dramatic changes for the industry including a depletion of physical congresses, and the rise of telehealth.
COVID-19 has affected global trust in China, so we asked experts whether this might affect the fate of international Chinese brands, such as Huawei and TikTok.
The comms industry in Asia-Pacific enjoyed an outstanding 2019 despite economic uncertainties, intensified pressure on fees and increasing competition with non-PR agencies.
In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.
We ask experts whether the era of the glossy mag is over, and what this means for marketing, media and the fate of luxury brands.
As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will fall for its campaign.
A Red Havas report details the ways brands are pivoting toward more human and accessible messaging amid the crisis.
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
The Seoul-based APAC CEO of MSL on factors that led South Korea’s government comms strategy to be revered around the world.
A Reuter Communications report details four Chinese consumer themes that brands should take note of.
As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.
Global CEO of Red Havas on why brands should change the ways they measure content.
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.
The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.
Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.
The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.
PR veteran Tony Tan on the increasing immediacy of media, how influencer marketing has shaken up the ecosystem, and the improving Asian work culture.
Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.
Japanese expat and former diplomat Daisuke Tsuchiya liked London so much that he changed his career for it.
Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.
Findings from the report include evaluation of work, flexible working, mental health, salary, and more.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
These WeChat campaigns in the luxury travel space are successful testimonials.
Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.
A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.
'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry
In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.
Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia
Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
PRWeek sister title Campaign's legendary journalist John Tylee reflects on the career of another legend - WPP founder, and now former CEO, Martin Sorrell.
This is a prime moment for Japan's PR industry to redefine its role as arbiter and communicator, says APCO Worldwide's Seiko Indo.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
You need more than the truth. It's a fact both the media and brand communicators face today. But if you understand your purpose and consistently convey it, says Microsoft's Frank Shaw and the other industry leaders who convened at this WE Communications-hosted event in Seattle, you will earn consumers' trust
At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world
The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ruth Shulver's job as head of corporate comms at Surrey Police?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Holly Finch's job as Media Relations Officer at Canterbury Christ Church University?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Eloise Maxwell 's job as PR & comms manager at the National Army Museum?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Potter's job as press & PR executive at Warwick Business School?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Toon's role as comms officer for Derbyshire Healthcare NHS Foundation Trust?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Paul Mylrea's role as director of comms at the University of Cambridge?
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
As allegations rage about U.S. presidential candidate Donald Trump's links with Russia, the Vladimir Putin-led government is set to once again splash the cash with Western PR firms to try and improve its image in the international arena.
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
PR Lions jurors John Clinton and Kat Thomas give the lowdown on why PR agencies yet again failed to win many awards, and why agencies need to tread carefully when using causes in campaigns.
PRWeek UK runs down the 10 must-see sessions at this year's Cannes Lions festival, which begins on Saturday - and an experienced Lionsgoer gives his top dos and dont's for the jamboree.
Many male PR chiefs would fancy being personified by George Clooney if the story of their life was made into a movie.
PR chiefs in the Global Power Book were closely divided between Twitter and Facebook as their most useful social media platform, with the microblogging service edging out Mark Zuckerberg's social utility by 122 votes to 103.
If the members of PRWeek's Global Power Book 2016 represented the US electorate, they would vote into office Democratic presidential candidate Hillary Clinton by an overwhelming margin.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.
From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.
Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.
Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in South Korea.
With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?
Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.
Having been fascinated with Japan from a young age, Aldo Liguori talks about his life in the country's PR world, the value of international experience, and what comms agencies can do better for brands.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Thailand
MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms
As senior vice-president of comms and marketing at the Financial Times, Darcy Keller needs to be ready for any eventuality. She tells Alex Benady about honing crisis comms preparation and her growing influence over the brand's image.