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Deep Dive
Deep Dive: Experiential PR - the next wave of storytelling
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Deep Dive: Public affairs in APAC - an ever-changing game
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Deep Dive: Internal comms - more than a monthly newsletter
Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.
Deep Dive: Telling stories through stats - PR and research studies
With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?
Deep Dive: PR and nonprofit organisations - small resources can make a big impact
With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.
Deep Dive: Changing tactics to win the sports PR game
As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant
The Big Interview: Artemis Associates director John Dawson
The long-time former Bloomberg TV anchor has switched sides to the PR world. He talks about why he made the decision, what he's learned so far and the road ahead
Deep Dive: Cyber security - the comms issue that isn't talked about
Cyber security is an ever-growing threat in Asia with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence
Deep Dive: The new CSR - being good socially is crucial to good strategy
Viewed for a long time as mere corporate philanthropy, CSR has morphed into a full-time occupation for brands and agencies with significant opportunities for building business through reputation
Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?
Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.
Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?
Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.
