The Big Interview

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

The Big Interview: eBay's APAC communications director Daniel Feiler

From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.

The Big Interview: Nissan's chief communications officer Jonathan Adashek

Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.

The Big Interview: Fast Retailing's director of global PR Aldo Liguori

Having been fascinated with Japan from a young age, Aldo Liguori talks about his life in the country's PR world, the value of international experience, and what comms agencies can do better for brands.

The Big Interview: Avian Media's CEO Nitin Mantri

Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come

The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman

An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading

The Big Interview: Weber Shandwick's China president Darren Burns

One of a rare breed that has seen the rapid rise of China's PR scene over the past decade and more, Burns explains how he came to be there, what makes Chinese consumers tick and why it's such an exciting place to be

The Big Interview: ONE Championship's director of public relations Loren Mack

Meet the one-man PR machine who has helped the mixed-martial-arts brand become Asia's largest sports media property in just four years

The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha

The global PR team has become "a catalyst" as the company strives to target millennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?

The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key

The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss

The Big Interview: MSL's Olivier Fleurot

MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans

The Big Interview: PR Newswire's Michael Pranikoff

Many brands "stink on social", and simply getting placed in The New York Times is no longer evidence of PR success, says the company's global director of emerging media.