News

SEC Newgate reveals global acquisition targets and makes Africa debut

SEC Newgate reveals global acquisition targets and makes Africa debut

Newly-formed holding company SEC Newgate is targeting the US in particular for acquisitions and plans to open an office in Beijing over the next three years. It has also made its Africa debut - in Morocco.

Milk & Honey PR expands into Australia

Milk & Honey PR expands into Australia

The independent shop marks its third anniversary with a new office in Sydney.

Indonesian PR body launches measurement standards

Indonesian PR body launches measurement standards

The new standards include information around 18 types of PR services including media monitoring and social media management.

Latest

Archetype wins Havells India account

Archetype wins Havells India account

The fast-moving electrical goods company appointed Archetype after a multi-agency pitch.

How should brands deal with employee activism outside the workplace?

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Portland appoints director in Singapore

Portland appoints director in Singapore

Georgina Mallory returns to the agency after a government stint in London.

New executive director for Golin Hong Kong

New executive director for Golin Hong Kong

Jeroen Fermie will focus on strengthening the agency's corporate reputation business.

Engine | MHP joins global drive to prevent childhood pneumonia deaths

Engine | MHP joins global drive to prevent childhood pneumonia deaths

A death counter is being used in a powerful social media campaign by Engine | MHP to raise awareness that childhood pneumonia is the world's biggest infectious disease killer of children - claiming more than 800,000 lives annually.

IN-DEPTH

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

WeChat still unbeatable for engaging Chinese travellers: report

WeChat still unbeatable for engaging Chinese travellers: report

These WeChat campaigns in the luxury travel space are successful testimonials.

Apple's reputational crisis in China: between a rock and a hard place

Apple's reputational crisis in China: between a rock and a hard place

Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.

Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia

Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia

Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is