Latest

Drop the heavily branded press releases and approach journalists with tailored content

Drop the heavily branded press releases and approach journalists with tailored content

Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.

Next Fifteen merges Text100, Bite under Helena Maus

Next Fifteen merges Text100, Bite under Helena Maus

Bite's global chief executive will lead the combined agency as Text100 CEO Aedhmar Hynes exits.

Latest

Watch: Heathrow Airport CEO talks about the value of PR and comms

Watch: Heathrow Airport CEO talks about the value of PR and comms

The CIPR has kicked off a series of interviews with business leaders about the role of PR in their organisations with an interview featuring the chief executive of Heathrow Airport, John Holland-Kaye.

Will GDPR sound the death knell for the old-fashioned sell-in?

Will GDPR sound the death knell for the old-fashioned sell-in?

The PR industry has long been aware of the cries of exasperated journalists receiving hundreds of daily pitch emails.

Brands in motion: Brexit Britain responds better to 'rational' comms

Brands in motion: Brexit Britain responds better to 'rational' comms

Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.

GDS rules of the social media game: listen first and keep it simple

GDS rules of the social media game: listen first and keep it simple

New guidance on how to use social media to its full potential has been issued by the Government Digital Service, with government departments urged to monitor online exchanges between people to inform their approach.

'The doyen of sport communications' - my Olympic PR battles with Mike Lee OBE

'The doyen of sport communications' - my Olympic PR battles with Mike Lee OBE

London v Paris in 2005; Sochi v Salzburg in 2007; Rio v Tokyo in 2009; PyeongChang v Munich in 2011.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event