Latest

Omnicom PR revenue dips 0.5% in Q1

Omnicom PR revenue dips 0.5% in Q1

However, Omnicom CEO John Wren said he's seeing "positive signs in certain areas of our PR operations."

Doodle extends Common Industry partnership

Doodle extends Common Industry partnership

The agency will continue its work with the scheduling platform following the successful launch of Doodle's inaugural Meeting Report and an initial six-month press office campaign.

Latest

PR pros appalled by anti-LGBTI laws, but should brands join Brunei boycott?

PR pros appalled by anti-LGBTI laws, but should brands join Brunei boycott?

Brunei-owned brands face a reputational crisis, but PR pros are divided about whether other brands should join a celebrity-led boycott against barbaric new laws that punish Brunei's LGBTI+ community with death.

Interpublic Group combines Current Marketing, Creation

Interpublic Group combines Current Marketing, Creation

The new agency is called Current Global.

Xerox hires Anne Marie Squeo as comms, brand leader

Xerox hires Anne Marie Squeo as comms, brand leader

Squeo has held communications roles at IBM and Netflix and won a Pulitzer Prize.

Mark Thorne leaves Hill+Knowlton Strategies for Burson Cohn & Wolfe

Mark Thorne leaves Hill+Knowlton Strategies for Burson Cohn & Wolfe

Thorne is serving as EVP, CFO, and COO at BCW.

The battle to reverse WPP's dramatic decline

The battle to reverse WPP's dramatic decline

All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event