Latest

The battle to reverse WPP's dramatic decline

The battle to reverse WPP's dramatic decline

All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.

Uber hires Instagram's Taj Alavi as global head of marcomms

Uber hires Instagram's Taj Alavi as global head of marcomms

Alavi has spent the last three years leading brand marketing at the Facebook-owned platform.

Latest

Trust is everything: Facebook writes new page in its story

Trust is everything: Facebook writes new page in its story

Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.

FleishmanHillard locks down Iron Mountain account

FleishmanHillard locks down Iron Mountain account

The business was previously held by Weber Shandwick for at least a decade.

Luxury comms group PRCO expands into Asia

Luxury comms group PRCO expands into Asia

PRCO, the global luxury integrated communications group that was founded in London, has expanded into Asia, opening new offices in Hong Kong and Shanghai under the PRCO Asia banner.

Cision revenues up 10.3% in Q4

Cision revenues up 10.3% in Q4

The PR services provider also continued 2018's buying spree into early 2019.

Combined Text100, Bite agency gets a new brand: Archetype

Combined Text100, Bite agency gets a new brand: Archetype

The name refers to the agency's desire to be an "archetype" for the modern marcomms agency.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event