It aims to raise awareness during coronavirus pandemic.
The increased spend is said to ‘counter negative perceptions’ and rebuild international confidence in the city-state.
Industry veteran Rajan Moses will strengthen the agency’s crisis and reputation counsel.
Hill+Knowlton Strategies' global health lead outlines five things PR pros need to know about communicating credibly and combating misinformation around a new virus.
Three new senior hires to be based in the Shanghai headquarters.
A number of agencies have already made layoffs due to COVID-19 impact.
Holding company outlines measures to be 'taken and applied immediately' across all management teams.
Like-for like revenue rose 41% in what Martin Sorrell called an "outstandingly successful" first full financial year.
Global CEO of Red Havas on why brands should change the ways they measure content.
While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.
We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.
The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.
Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.
The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is