Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.
Melinda Po returns to the agency after a short stint at Edelman.
SEC Newgate plans to make its first dividend payment of 0.5p per share after outperforming its original budget for 2020.
PRWeek Asia’s weekly round-up of account wins and people moves.
Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.
Brett Marchand (pictured), Vision7's International's president and CEO, will lead the combined entity as CEO.
The lovable TV sitcom character performs a lengthy dance number in the musical PSA.
Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.
The pandemic had a noticeable impact on agencies’ financial results, but the China market showed to be have bounced back with little effect.
A new survey of Gen Z consumers by Devries Global Singapore showed that while transparency in comms is important, going 'too far' might reveal a falseness in intent.
However, trust is built on fragile foundations such as a need for better healthcare and education.
PRWeek Connect: Are consumers increasingly voting with their dollars? When should brands wade into a polarising issue? Leaders in the region discuss.
A new study of C-suites by WE Communications shows that stakeholders are expecting leaders in Singapore to engage with a broad array of issues and lead by example.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is