News

Creator and influencer council launches in Philippines

Creator and influencer council launches in Philippines

A code of ethics will be established by members, a step in the right direction for the country's influencer marketing scene.

The Mavericks India wins Lavazza account

The Mavericks India wins Lavazza account

A significant win for the young Chennai-headquartered agency.

Sard Verbinnen retains title of top global M&A adviser as rivals gain ground

Sard Verbinnen retains title of top global M&A adviser as rivals gain ground

Sard Verbinnen again held its position as the agency that handled the most M&A deals globally in 2019, with Joele Frank, Wilkinson Brimmer Katcher and Kekst CNC among the agencies moving up the tables.

Latest

A time for wartime leaders

A time for wartime leaders

H+K's Australia CEO on what the bushfire crisis means for leadership.

Top global comms execs pack jury for PRWeek Global Awards 2020

Top global comms execs pack jury for PRWeek Global Awards 2020

The panel is chaired by Sabia Schwarzer of Allianz Group.

Nissan appoints VP of comms for Asia and Oceania

Nissan appoints VP of comms for Asia and Oceania

Blanca Garcia moves to Asia to fill the position of Lavanya Wadgaonkar, who was recently promoted to global head.

Beyond dance trends: TikTok on creating an environment of activism

Beyond dance trends: TikTok on creating an environment of activism

TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.

Exclusive: Johnnie Walker taps W Communications as Singapore agency

Exclusive: Johnnie Walker taps W Communications as Singapore agency

Work will span across the brand's entire whisky portfolio.

IN-DEPTH

The evolution of PR in Asia in the last decade

The evolution of PR in Asia in the last decade

PR veteran Tony Tan on the increasing immediacy of media, how influencer marketing has shaken up the ecosystem, and the improving Asian work culture.

Why the sponsored post model is obsolete in China

Why the sponsored post model is obsolete in China

Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.

How a Japanese diplomat found a niche in London's PR scene

How a Japanese diplomat found a niche in London's PR scene

Japanese expat and former diplomat Daisuke Tsuchiya liked London so much that he changed his career for it.

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.

Exclusive: PRCA's first-ever APAC Census revealed

Exclusive: PRCA's first-ever APAC Census revealed

Findings from the report include evaluation of work, flexible working, mental health, salary, and more.

How should brands deal with employee activism outside the workplace?

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is