Latest

Sorrell faces House of Lords grilling on the future of advertising

Sorrell faces House of Lords grilling on the future of advertising

WPP chief executive Martin Sorrell will be questioned by the House of Lords on a number of topics related to the future of advertising.

YouTube under fire again, this time for videos that 'exploit' children

YouTube under fire again, this time for videos that 'exploit' children

An article has claimed that Google made millions of pounds in advertising from videos that exploit children.

Latest

Do we need women-only clubs to foster female entrepreneurs in PR?

Do we need women-only clubs to foster female entrepreneurs in PR?

As we celebrate Global Entrepreneurship Week this week, it's as good a time as any to reflect on the fact that I've been an entrepreneur for 15 years.

Havas posts flat third-quarter growth

Havas posts flat third-quarter growth

The French advertising group's U.K. organic revenue fell by 10.9% for the three months to the end of September, while its North American business grew.

Case study: How the London Ambulance Service 'NEE-NAW' tweet went viral

Case study: How the London Ambulance Service 'NEE-NAW' tweet went viral

A tweet by London Ambulance Service (LAS) went viral last week, with 1.7 million impressions, nearly 10,000 retweets and plenty of celebrity engagement, as well as being name-checked across national media and broadcast channels.

'Sorry' needn't be the hardest word for public sector organisations

'Sorry' needn't be the hardest word for public sector organisations

The Apology Clause campaign launched last week to make it easier for organisations to behave with compassion when things go wrong, and for victims to have better recoveries.

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event