Latest

The Taylor Review says it's game over for unpaid internships, but is it?

The Taylor Review says it's game over for unpaid internships, but is it?

Interns' rights hinge on two essential premises: that there are clear legal, moral, and business justifications for paying people gaining experience, and that the distinction between output and outcomes from 'interns' and 'everyone else' is wholly artificial.

Post-Brexit, European comms agencies are coming to steal your lunch

Post-Brexit, European comms agencies are coming to steal your lunch

While Trump and Brexiters raise barriers and walls, independent comms agencies in Europe are tearing them down.

Latest

Influencer marketing damages public's perception of brands, survey finds

Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey.

Polansky: Interpublic PR firms' revenue 'down slightly' in Q4

Polansky: Interpublic PR firms' revenue 'down slightly' in Q4

Interpublic's PR agencies include Weber Shandwick, Golin, DeVries, Current, and the Axis Agency.

PRCA diversity report urges root and branch reform of PR industry practices

PRCA diversity report urges root and branch reform of PR industry practices

The PRCA has launched its 'diversity and inclusion guidelines' report, which calls on the industry to reform working and recruitment practices.

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Since when has a lack of cakes ever been a good thing? When it's a key metric for a comms campaign

Let me explain... We had an issue. Specifically, trying to address a perennial headache around reaching a remote group of staff - our on-call firefighters.

Dynamo launches 'industry first' blind recruitment drive

Dynamo launches 'industry first' blind recruitment drive

Dynamo today has launched what it has billed as the PR industry's first 'blind recruitment' scheme - deleting name, education and gender requirements from applications in a bid to end bias and boost diversity.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event