News

Saudi tourism push earns significant reach but public sceptical

Saudi tourism push earns significant reach but public sceptical

A campaign to promote Saudi Arabia as a tourism destination using social media stars and content creators has a potential reach of more than 880 million, analysis by Talkwalker has found. Comments under some of the more popular posts highlight the challenge the Kingdom faces to shift perceptions.

The PR Show podcast on purpose: 'It's OK to fail - brands just need to grow a pair'

The PR Show podcast on purpose: 'It's OK to fail - brands just need to grow a pair'

Businesses can no longer afford to ignore sustainable practices and should embrace social purpose or risk a backlash from consumers and shareholders. That's the key message of a special purpose marketing episode of PRWeek's podcast The PR Show.

Sue Garrard: 'Please don't work with climate deniers'

Sue Garrard: 'Please don't work with climate deniers'

Sue Garrard - one of the world's leading experts on corporate sustainability who revolutionised how Unilever operates - has a simple message: "Are you with me?"

Latest

Apple's reputational crisis in China: between a rock and a hard place

Apple's reputational crisis in China: between a rock and a hard place

Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.

Iran's 'token' effort to allow women into football 'a cynical publicity stunt'

Iran's 'token' effort to allow women into football 'a cynical publicity stunt'

Iran's highly-publicised effort to allow women to watch live football has been slammed as a 'cynical publicity stunt' by Amnesty International.

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

Watch: Team GB celebrates Britain's diversity with Tokyo 2020 campaign launch

'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.

IPG CEO Roth 'concerned' about China, hints at repositioning

IPG CEO Roth 'concerned' about China, hints at repositioning

Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.

IN-DEPTH

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.

Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia

Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia

Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.

The battle to reverse WPP's dramatic decline

The battle to reverse WPP's dramatic decline

All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.

Sorrell departs WPP: how an outsider shaped the global ad industry

Sorrell departs WPP: how an outsider shaped the global ad industry

PRWeek sister title Campaign's legendary journalist John Tylee reflects on the career of another legend - WPP founder, and now former CEO, Martin Sorrell.

Postcard from Japan: Communicating in an era of great change

Postcard from Japan: Communicating in an era of great change

This is a prime moment for Japan's PR industry to redefine its role as arbiter and communicator, says APCO Worldwide's Seiko Indo.

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is