News

Sandpiper names new GM in Greater China

Sandpiper names new GM in Greater China

The new hire joins from FTI Consulting, and reports to CEO Emma Smith.

Julie Nestor is Manulife's new Asia CMO

Julie Nestor is Manulife's new Asia CMO

She joins the insurer from Hilton International, where she was VP of marketing and GM of ecommerce for APAC.

Chief diversity officer Tiffany Warren to leave Omnicom

Chief diversity officer Tiffany Warren to leave Omnicom

The longtime executive is taking on a leadership role at Sony Music Group.

Latest

The future of earned media is now
Sponsored feature

The future of earned media is now

COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.

Marketers use nostalgia to capture Malaysians’ hearts

Marketers use nostalgia to capture Malaysians’ hearts

Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

Go Communications snaps GoPro account

Go Communications snaps GoPro account

The agency will facilitate all PR initiatives for the brand in Malaysia.

Manifest wins retained global talent investment client

Manifest wins retained global talent investment client

International talent investor Entrepreneur First has appointed Manifest to handle UK communications and provide global support on a retained basis.

Elevating purpose marketing while remaining true-to-brand

Elevating purpose marketing while remaining true-to-brand

Covid and increased awareness on D&I issues have caused brands and organisations to recalibrate their purpose marketing plans. Leaders in the region discuss issues and solutions.

IN-DEPTH

Overwork in PR: An urgent call to avoid burnout and poor mental health

Overwork in PR: An urgent call to avoid burnout and poor mental health

Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?

A dozen standout campaigns about mental health

A dozen standout campaigns about mental health

In honour of World Mental Health Day, we picked 12 of the best recent mental-health campaigns from APAC and beyond.

Snap's plans to take on Asia amid growing competition

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?

Singapore Airlines pandemic marketing plans: high-flying or aimless?

Singapore Airlines pandemic marketing plans: high-flying or aimless?

The airline's recently scrapped ‘flights to nowhere’ idea has been replaced with new offerings, and PR pros discuss where the brand's marketing plans went wrong.

Luxury PR moving from earned to strategy in China

Luxury PR moving from earned to strategy in China

While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.

How does government comms impact social behaviour?

How does government comms impact social behaviour?

A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is