News

Cannes Lions entry numbers dip as focus shifts to short-term COVID-19-era work

Cannes Lions entry numbers dip as focus shifts to short-term COVID-19-era work

Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.

Ogilvy PR appoints Lisa Bright, Charlotte Tansill to C-level roles

Ogilvy PR appoints Lisa Bright, Charlotte Tansill to C-level roles

Charlotte Tansill will be the firm’s global chief strategy officer while Lisa Bright will serve as the WPP firm’s global chief creative officer for its PR function.

Drag queens shine in Pink Dot music video

Drag queens shine in Pink Dot music video

A fun, lustrous music video by Heckler Singapore featuring a fantastic cast of performers and rich cinematography.

Latest

Less cynicism, more humour… more weirdness? What to expect from (virtual) Cannes Lions

Less cynicism, more humour… more weirdness? What to expect from (virtual) Cannes Lions

The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.

A case for incorporating puppetry into Covid comms

A case for incorporating puppetry into Covid comms

A puppet-show in rural India inspired one comms executive to think about older means of comms where data and automation are nary to be seen.

Susan Howe promoted to president of Weber Shandwick

Susan Howe promoted to president of Weber Shandwick

The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.

Colgate's new hum: Brand unveils global sonic branding

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

Hotwire names new CEO as Barbara Bates takes Enero role

Hotwire names new CEO as Barbara Bates takes Enero role

Hotwire North America chief executive Heather Kernahan has been named as the agency's new global CEO, as incumbent Barbara Bates moves to a new position at parent company Enero Group.

IN-DEPTH

APAC creatives on making Pride Month beyond a PR exercise

APAC creatives on making Pride Month beyond a PR exercise

How can brands celebrate Pride Month with authenticity and compassion? Three APAC creatives and members of the LGBTQIA+ community give their advice.

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

Prasarana displayed 'lack of empathy' after Malaysia train crash

Prasarana displayed 'lack of empathy' after Malaysia train crash

A lesson in how not to address the public and press following a nationwide crisis.

When the competition poaches your staff

When the competition poaches your staff

Well-trained talent is an issue among Australian agencies; but is poaching the right answer?

How Giant gives the people what they want: $16 million in savings

How Giant gives the people what they want: $16 million in savings

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

Timeline of a movement: Sexual harassment in Malaysian schools

Timeline of a movement: Sexual harassment in Malaysian schools

How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is