The new hire joins from FTI Consulting, and reports to CEO Emma Smith.
She joins the insurer from Hilton International, where she was VP of marketing and GM of ecommerce for APAC.
The longtime executive is taking on a leadership role at Sony Music Group.
COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.
Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
The agency will facilitate all PR initiatives for the brand in Malaysia.
International talent investor Entrepreneur First has appointed Manifest to handle UK communications and provide global support on a retained basis.
Covid and increased awareness on D&I issues have caused brands and organisations to recalibrate their purpose marketing plans. Leaders in the region discuss issues and solutions.
Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?
In honour of World Mental Health Day, we picked 12 of the best recent mental-health campaigns from APAC and beyond.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing APAC for user and advertiser growth. But has it left it too late to invest in the region?
The airline's recently scrapped ‘flights to nowhere’ idea has been replaced with new offerings, and PR pros discuss where the brand's marketing plans went wrong.
While the Chinese luxury market has been resilient through the pandemic, PR agencies are reviewing their offerings to cater to a shift in sentiment.
A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is