Latest

GCI Health to open Singapore office, its first in Asia

GCI Health to open Singapore office, its first in Asia

It's the first step in a planned regional expansion for GCI.

Edelman APAC vice chair Rupen Desai departs

Edelman APAC vice chair Rupen Desai departs

Former MullenLowe Asia-Pacific leader to leave post in March, after just two years.

Latest

Finn Partners buys Hong Kong hospitality firm CatchOn

Finn Partners buys Hong Kong hospitality firm CatchOn

The 30-person firm will be called CatchOn, a Finn Partners Company.

Acceleris and Limelight rebrand under single identity; add new staff and clients

Acceleris and Limelight rebrand under single identity; add new staff and clients

Merged communications agencies Acceleris and Limelight have rebranded under a single brand - Definition.

Newell Brands picks WPP as global comms partner

Newell Brands picks WPP as global comms partner

WPP is launching Team Newell to handle the account globally. BCW will work on the business.

Alibaba VP Bob Christie leaves for Brunswick

Alibaba VP Bob Christie leaves for Brunswick

Christie spent four years at the China-based company.

Snap names 21st Century Fox's Julie Henderson chief communications officer

Snap names 21st Century Fox's Julie Henderson chief communications officer

She'll exit the entertainment company after the completion of its deal with Disney.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event