News

Weber Shandwick CEO Gail Heimann named Cannes Lions PR jury president

Weber Shandwick CEO Gail Heimann named Cannes Lions PR jury president

FleishmanHillard's Anne de Schweinitz is leading the Pharma Lions jury.

PHD promotes Avril Canavan to global marcomms chief and hires Jess Ozdemir from WE

PHD promotes Avril Canavan to global marcomms chief and hires Jess Ozdemir from WE

Omnicom media agency PHD has promoted Avril Canavan to the role of worldwide chief marketing and communications officer, and appointed WE Communications' Jess Ozdemir as a worldwide director in its marcoms team.

FleishmanHillard and Ketchum dominate ICCO Global Awards

FleishmanHillard and Ketchum dominate ICCO Global Awards

FleishmanHillard won four awards and Ketchum bagged a hat trick at this year's ICCO Global Awards in London.

Latest

Weber Shandwick China promotes senior leadership team

Weber Shandwick China promotes senior leadership team

Internal promotions and a newly created role of chief growth officer.

Edelman appoints APAC vice chair of digital

Edelman appoints APAC vice chair of digital

Matt Collette rejoins Edelman after previously serving as managing director of Zeno Group from 2016 to 2018.

Why the sponsored post model is obsolete in China

Why the sponsored post model is obsolete in China

Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.

Searches for Singapore Airlines spike following BTS love

Searches for Singapore Airlines spike following BTS love

The world's biggest boyband raved about the airline's business class features to their legions of fans - a PR dream for any brand.

Ruder Finn makes series of hires in Asia

Ruder Finn makes series of hires in Asia

New GMs and VPs across Greater China, Singapore, and Malaysia.

IN-DEPTH

How should brands deal with employee activism outside the workplace?

How should brands deal with employee activism outside the workplace?

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

WeChat still unbeatable for engaging Chinese travellers: report

WeChat still unbeatable for engaging Chinese travellers: report

These WeChat campaigns in the luxury travel space are successful testimonials.

Apple's reputational crisis in China: between a rock and a hard place

Apple's reputational crisis in China: between a rock and a hard place

Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry

In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is