News

Media mogul Jimmy Lai arrested in Hong Kong

Media mogul Jimmy Lai arrested in Hong Kong

The publisher and China critic was taken in this morning under Hong Kong's new security law for "colluding with foreign forces", according to an associate.

Instagram Reels launches in India, Japan, Australia

Instagram Reels launches in India, Japan, Australia

The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.

Influence Matters announces new senior hires

Influence Matters announces new senior hires

The B2B Chinese PR consultancy brings onboard new directors across Shanghai and Beijing.

Latest

The future of earned media is now
Sponsored feature

The future of earned media is now

COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.

A Kellogg’s PR stunt for ‘green onion cereal’ comes to life

A Kellogg’s PR stunt for ‘green onion cereal’ comes to life

What began as a joke for the brand in South Korea eventually materialised after years campaigning by fans.

Should brands rethink their TikTok strategy?

Should brands rethink their TikTok strategy?

As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.

National Gallery Singapore picks Ogilvy as AOR

National Gallery Singapore picks Ogilvy as AOR

Ogilvy will help position the gallery as Singapore’s top cultural attraction.

Citrine One appointed to handle Malaysian e-commerce brand

Citrine One appointed to handle Malaysian e-commerce brand

The Kuala Lumpur-based agency will work on an integrated PR approach for the start-up.

IN-DEPTH

What does due diligence look like when brands choose influencers?

What does due diligence look like when brands choose influencers?

In the wake of brands dissociating themselves with ‘problematic’ influencers, we ask industry experts about the right course of action during a crisis and how this might affect brand safety.

Livestream purchases on the rise for Chinese beauty brands

Livestream purchases on the rise for Chinese beauty brands

A new Ruder Finn report highlights a shifting outlook for China's beauty industry amid the challenges of COVID-19.

Singapore general elections 2020: The winners on social media

Singapore general elections 2020: The winners on social media

Which candidate, party or issue garnered the most interactions online?

Why cause marketing should extend beyond campaigns and projects

Why cause marketing should extend beyond campaigns and projects

Two APAC agency leaders on why purpose is non-negotiable for companies, as well as the ambiguous parametres around measurement.

TikTok ban in India: What does this mean for influencer marketing?

TikTok ban in India: What does this mean for influencer marketing?

TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.

Aussie PR industry disappointed with govt overhaul of university fees

Aussie PR industry disappointed with govt overhaul of university fees

“Creativity and powerful communication skills should not be the exclusive enclave of those who are cashed up.”

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is