Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
Beyond being just another social-media buzzword, ‘quiet quitting’ is having a real impact across adland. We ask industry leaders in the region how they are responding.
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
Keeping in mind pandemic learnings, we ask agencies their preferred working model going forward when it comes to fostering creativity.
While pay is a big draw, other compensation such as stock options and bonuses are a key attraction too.
Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates.