This will allow the agency to spread its coverage beyond its existing markets.
Portland is restructuring most of its global business under a single P&L, with a new MD appointed for the combined operation and the announcement of several senior departures, PRWeek has learned.
Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.
What has been given surprisingly little airtime is how the pandemic has led to an absolute field day for cybercriminals feeding off the recent uncertainty and increased dependence on digital.
WPP agencies Finsbury, The Glover Park Group (GPG) and Hering Schuppener have announced a formal merger, with the holding company taking a 50.01 per cent stake in the venture.
Move appears to be related to the SAR's new national security law.
The agency will serve as the retail mall’s social media agency of record.
The new hire will support the agency’s growing client load.
TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.
“Creativity and powerful communication skills should not be the exclusive enclave of those who are cashed up.”
A new report reveals that the dark cloud of COVID-19 continues to loom over Singapore, and it's affecting trust in media and businesses.
The pandemic could signal dramatic changes for the industry including a depletion of physical congresses, and the rise of telehealth.
COVID-19 has affected global trust in China, so we asked experts whether this might affect the fate of international Chinese brands, such as Huawei and TikTok.
The comms industry in Asia-Pacific enjoyed an outstanding 2019 despite economic uncertainties, intensified pressure on fees and increasing competition with non-PR agencies.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is