News

Sling & Stone gains string of new clients

Sling & Stone gains string of new clients

The independent announces new wins in Australia and New Zealand.

Cannes Lions 'firmly open for business' amid coronavirus epidemic

Cannes Lions 'firmly open for business' amid coronavirus epidemic

Organisers of the Cannes Lions International Festival of Creativity say the event in France in June "remains firmly open for business" despite the threat of coronavirus.

Xiaomi Indonesia appoints Maverick as PR partner

Xiaomi Indonesia appoints Maverick as PR partner

A significant win for the independent network.

Latest

‘I have no plans to retire’ - Margery Kraus, founder of APCO Worldwide

‘I have no plans to retire’ - Margery Kraus, founder of APCO Worldwide

At 72, Margery Kraus says she has no plans to slow down - or step down - from her homegrown international consultancy firm as she addresses female empowerment and motherhood during a Dubai address.

Matchmaking and education service aims to raise quality of PR freelancers in Japan

Matchmaking and education service aims to raise quality of PR freelancers in Japan

The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.

New APAC tech lead for WE Communications

New APAC tech lead for WE Communications

Industry veteran Sara Pereira was previously at Ogilvy for 12 years.

Cision CEO Kevin Akeroyd steps down

Cision CEO Kevin Akeroyd steps down

Akeroyd is exiting the company less than two weeks after Platinum Equity completed its acquisition of Cision.

Omnicom PR revenue declines for fourth straight quarter

Omnicom PR revenue declines for fourth straight quarter

Omnicom PR Group's revenue dropped 2.5% in Q4 and 2% in 2019

IN-DEPTH

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.

Consumers demand facts around smoke-free alternatives: Philip Morris

Consumers demand facts around smoke-free alternatives: Philip Morris

The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.

The evolution of PR in Asia in the last decade

The evolution of PR in Asia in the last decade

PR veteran Tony Tan on the increasing immediacy of media, how influencer marketing has shaken up the ecosystem, and the improving Asian work culture.

Why the sponsored post model is obsolete in China

Why the sponsored post model is obsolete in China

Marketers in China have moved toward a new, innovative model that optimises resources and takes advantage of performance management strategies.

How a Japanese diplomat found a niche in London's PR scene

How a Japanese diplomat found a niche in London's PR scene

Japanese expat and former diplomat Daisuke Tsuchiya liked London so much that he changed his career for it.

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Rethinking public affairs amid 'the lack of trust in government' - Edelman president

Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is