New holding company Blue Impact is being formed from Blue Focus Intelligent Communications Group agencies.
MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
'Enterprise incubator' Mach49 has partnered with comms agency Archetype to launch a solar company.
The new division of Thrive will focus on Chinese brands entering the Australia-New Zealand market.
Twitter and Facebook took action against accounts they said are connected to the Chinese government.
Edelman Shanghai has appointed Christina Chan as vice president of branding and Ee Ghim Chua as director of brand reputation.
The hashtag #BoycottMulan took off last weekend as a response to the actress' comments on Weibo.
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia
Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
Chinese telecommunications giant Huawei has its work cut out to convince governments, technology partners and consumers that its products and telco infrastructure are safe, experts warn.
Brunei-owned brands face a reputational crisis, but PR pros are divided about whether other brands should join a celebrity-led boycott against barbaric new laws that punish Brunei's LGBTI+ community with death.
Boeing's decision to ground its entire global fleet of 737 Max aircraft following new evidence from the fatal Ethiopian Airlines crash site underlines how the manufacturer has "lost control" of its crisis comms, experts in travel and crisis comms have said.
Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative officer Judy John last week. But is Edelman's 'earned creative' strategy really working? We ask leaders from rival global firms.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is