A campaign to promote Saudi Arabia as a tourism destination using social media stars and content creators has a potential reach of more than 880 million, analysis by Talkwalker has found. Comments under some of the more popular posts highlight the challenge the Kingdom faces to shift perceptions.
Businesses can no longer afford to ignore sustainable practices and should embrace social purpose or risk a backlash from consumers and shareholders. That's the key message of a special purpose marketing episode of PRWeek's podcast The PR Show.
Sue Garrard - one of the world's leading experts on corporate sustainability who revolutionised how Unilever operates - has a simple message: "Are you with me?"
Apple may be forced to weigh up whether operating in China -- its third largest market -- is worth the degradation of its global reputation.
A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.
Iran's highly-publicised effort to allow women to watch live football has been slammed as a 'cynical publicity stunt' by Amnesty International.
'This Is What Makes Us' aims to inspire Great Britain to unite behind Team GB at a time of heightened national division by focusing on the country's diversity.
Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.
'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry
In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.
Cannes slammed for placing Philip Morris on 'Good Track' while it runs cigarette campaigns in Indonesia
Philip Morris International's involvement in Cannes Lions' 'Good Track' has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
PRWeek sister title Campaign's legendary journalist John Tylee reflects on the career of another legend - WPP founder, and now former CEO, Martin Sorrell.
This is a prime moment for Japan's PR industry to redefine its role as arbiter and communicator, says APCO Worldwide's Seiko Indo.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is