News

Joele Frank, SVC, Brunswick: which agencies topped Mergermarket 2020 M&A adviser rankings?

Joele Frank, SVC, Brunswick: which agencies topped Mergermarket 2020 M&A adviser rankings?

Joele Frank overtook Sard Verbinnen & Co (SVC) as the agency that handled the most M&A deals by value globally in 2020, although the latter retained the top spot by deal volume, new research shows.

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Neptune has led communications at Lenovo since 2017.

SEC Newgate buys Newington outright and merges it with sister shop

SEC Newgate buys Newington outright and merges it with sister shop

SEC Newgate has increased its stake in Newington to 100 per cent and merged it with sister shop SEC Newgate UK – the first step to rebranding all its agencies SEC Newgate by the year end, excluding consumer-focused Publicasity.

Latest

The COVID Effect: As our activity slows down, our attention ramps up
Sponsored feature

The COVID Effect: As our activity slows down, our attention ramps up

Never has it been more important to act with purpose and never has the opportunity to change been greater.

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

The global head of WhatsApp on the new privacy policy changes, what the business is doing to retain its customers’ trust and more.

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

BCW Malaysia absorbs Essence BCW

BCW Malaysia absorbs Essence BCW

The move marks the completion of the WPP acquisition of essence BCW.

Philips puts $300 million global integrated account up for bid

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

IN-DEPTH

What will define PR in Asia in 2021?

What will define PR in Asia in 2021?

Four PR leaders tell us what they predict will resonate in the industry as many sectors—while fatigued—enter a period of recovery.

Social media trends in 2021: What marketers should know

Social media trends in 2021: What marketers should know

The year ahead might be difficult to predict, but Stephanie Phua of Duo Studio has some sound advice for brands on social media.

6 APAC agencies to watch out for in 2021

6 APAC agencies to watch out for in 2021

In a year of hope and recovery, these (fairly new) agencies are working against the odds to grow and adapt in the region.

What Instagram’s ‘Lite’ version means for brands and content creators

What Instagram’s ‘Lite’ version means for brands and content creators

A look at how newer audiences joining the platform changes the content creation game.

Actions and impact: Why brands can no longer just pay lip service to purpose

Actions and impact: Why brands can no longer just pay lip service to purpose

PARTNER CONTENT: Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever

Four key lessons as Motorola switched 100 in-person events to 80 virtual ones

Four key lessons as Motorola switched 100 in-person events to 80 virtual ones

As the pandemic upended the electronics brand’s high-decibel in-person plans, it focused on fewer, but more engaging online initiatives to stay connected with locked down consumers.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is