News

Red Havas announces major restructure

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

Next 15 to repay £1.4m in furlough payments

Next 15 to repay £1.4m in furlough payments

Next 15 is to repay £1.4m it received from the UK Government via the furlough scheme, "in recognition of the group's continued strong trading performance and balance sheet".

Hyundai names global CMO

Hyundai names global CMO

Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.

Latest

The COVID Effect: As our activity slows down, our attention ramps up
Sponsored feature

The COVID Effect: As our activity slows down, our attention ramps up

Never has it been more important to act with purpose and never has the opportunity to change been greater.

APAC consumers concerned about worsening inequalities and don't want brands to sell dreams

APAC consumers concerned about worsening inequalities and don't want brands to sell dreams

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

Interest in brand purpose heightened during pandemic and social unrest

Interest in brand purpose heightened during pandemic and social unrest

As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

Facebook to restore news in Australia

Facebook to restore news in Australia

The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.

New managing director for Pulse

New managing director for Pulse

The consumer brand marketing arm for WPP AUNZ’s opr announces a senior appointment.

IN-DEPTH

96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU

96% of Hong Kong PR pros don’t receive compensation for overtime: HKPRU

A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.

Myanmar military coup: How are agencies and businesses reacting?

Myanmar military coup: How are agencies and businesses reacting?

Two agency leaders in Myanmar—who have been vocal against the military takeover this week—talk about the futility of sanctions, the rise of consumer activism, and the radical power of social media.

What do Chinese New Year marketing trends look like amid a pandemic?

What do Chinese New Year marketing trends look like amid a pandemic?

PR pros across the region weigh in on consumer behaviour and new strategies during an unusual festive period of weariness and homesickness.

Virtual influencers blur the line between fantasy and reality

Virtual influencers blur the line between fantasy and reality

AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is