All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
Alavi has spent the last three years leading brand marketing at the Facebook-owned platform.
Facebook was on the defensive for most of last year, with two thorns in its side harming its reputation the most: the issues of privacy and trust.
The business was previously held by Weber Shandwick for at least a decade.
PRCO, the global luxury integrated communications group that was founded in London, has expanded into Asia, opening new offices in Hong Kong and Shanghai under the PRCO Asia banner.
The PR services provider also continued 2018's buying spree into early 2019.
The name refers to the agency's desire to be an "archetype" for the modern marcomms agency.
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event