Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.
Charlotte Tansill will be the firm’s global chief strategy officer while Lisa Bright will serve as the WPP firm’s global chief creative officer for its PR function.
A fun, lustrous music video by Heckler Singapore featuring a fantastic cast of performers and rich cinematography.
The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.
A puppet-show in rural India inspired one comms executive to think about older means of comms where data and automation are nary to be seen.
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
Hotwire North America chief executive Heather Kernahan has been named as the agency's new global CEO, as incumbent Barbara Bates moves to a new position at parent company Enero Group.
How can brands celebrate Pride Month with authenticity and compassion? Three APAC creatives and members of the LGBTQIA+ community give their advice.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
A lesson in how not to address the public and press following a nationwide crisis.
Well-trained talent is an issue among Australian agencies; but is poaching the right answer?
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is