Pitching for Shell? You don’t understand value
Belinda Noble from Comms Declare writes that accepting work from the petroleum giant makes losers of your company, your staff, and the advertising industry.
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How momfluencers came to dominate influencer marketing
A marketer's dream for household spending, momfluencers might be acing the social media game with spotless kitchens and perfect lives, but are they pedalling an unreal construct of real motherhood?
The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Neurodiversity in campaigns: the benefits of tapping into the world’s largest minority group
Great minds don't always think alike. This Autism Awareness Month, we're moving the dial on DEI to discuss why accessibility is still not high on the marketing agenda and why adland needs to think differently to make neurodiversity an asset.
From swabs to sips, Hoegaarden flips the script on Covid booths in China
McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.
The new zeitgeist: It's anti-heroes, neo-hedonism and emotional health for Asia's youth
The definition of boundaries is shifting—from emotional expression to personal pleasures—a Vice research highlights the tremendous transformation that Asia’s youth is undergoing. Campaign examines what this changing landscape means for brands targeting Gen Z.
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