Talkability and shareability should be the prime drivers of how content is shaped and the traditional "PR release" should be consigned to the media relations history book.
Bite's global chief executive will lead the combined agency as Text100 CEO Aedhmar Hynes exits.
The CIPR has kicked off a series of interviews with business leaders about the role of PR in their organisations with an interview featuring the chief executive of Heathrow Airport, John Holland-Kaye.
The PR industry has long been aware of the cries of exasperated journalists receiving hundreds of daily pitch emails.
Almost all consumers expect brands to act ethically, but when it comes to what drives a purchase decision or brand support in these uncertain times, rational considerations trump emotional - and increasingly so, a study by WE Communications has found.
New guidance on how to use social media to its full potential has been issued by the Government Digital Service, with government departments urged to monitor online exchanges between people to inform their approach.
London v Paris in 2005; Sochi v Salzburg in 2007; Rio v Tokyo in 2009; PyeongChang v Munich in 2011.
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event