Latest

Snap names 21st Century Fox's Julie Henderson chief communications officer

Snap names 21st Century Fox's Julie Henderson chief communications officer

She'll exit the entertainment company after the completion of its deal with Disney.

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Would Ted do it that way? Ray Kelvin, corporate culture, the role of boards and the PR response

Ray Kelvin, founder and CEO of UK fashion chain Ted Baker, has taken a 'voluntary leave of absence' as over 100 harassment allegations against him have come to light.

Latest

Edelman's Michelle Hutton named Cannes Lions PR jury president

Edelman's Michelle Hutton named Cannes Lions PR jury president

Hutton, MD of global clients, has worked at Edelman since 2010.

Keith Weed retires from Unilever after 35 years

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

Japan Consulate and Information Center signs Marathon Strategies

Japan Consulate and Information Center signs Marathon Strategies

The comms firm will provide media research and counseling services for the publicity wing of Japan's consulate general.

Global comms SVP Stella Low to leave Dell

Global comms SVP Stella Low to leave Dell

The technology company has not yet named a replacement.

ICF combines shops including Olson Engage, PulsePoint into ICF Next

ICF combines shops including Olson Engage, PulsePoint into ICF Next

IBM iX veteran John Armstrong will lead the new agency.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event