Joele Frank overtook Sard Verbinnen & Co (SVC) as the agency that handled the most M&A deals by value globally in 2020, although the latter retained the top spot by deal volume, new research shows.
Neptune has led communications at Lenovo since 2017.
SEC Newgate has increased its stake in Newington to 100 per cent and merged it with sister shop SEC Newgate UK – the first step to rebranding all its agencies SEC Newgate by the year end, excluding consumer-focused Publicasity.
Never has it been more important to act with purpose and never has the opportunity to change been greater.
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
The move marks the completion of the WPP acquisition of essence BCW.
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
Four PR leaders tell us what they predict will resonate in the industry as many sectors—while fatigued—enter a period of recovery.
The year ahead might be difficult to predict, but Stephanie Phua of Duo Studio has some sound advice for brands on social media.
In a year of hope and recovery, these (fairly new) agencies are working against the odds to grow and adapt in the region.
A look at how newer audiences joining the platform changes the content creation game.
PARTNER CONTENT: Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
As the pandemic upended the electronics brand’s high-decibel in-person plans, it focused on fewer, but more engaging online initiatives to stay connected with locked down consumers.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is