News

United Nations tackles Covid-19 with first 'open brief to creatives everywhere'

United Nations tackles Covid-19 with first 'open brief to creatives everywhere'

It aims to raise awareness during coronavirus pandemic.

Hong Kong government to spend substantial amount on PR to boost 'favourable image'

Hong Kong government to spend substantial amount on PR to boost 'favourable image'

The increased spend is said to ‘counter negative perceptions’ and rebuild international confidence in the city-state.

Engage SEA names new country manager in Malaysia

Engage SEA names new country manager in Malaysia

Industry veteran Rajan Moses will strengthen the agency’s crisis and reputation counsel.

Latest

A working guide to communicating about coronavirus
Sponsored feature

A working guide to communicating about coronavirus

Hill+Knowlton Strategies' global health lead outlines five things PR pros need to know about communicating credibly and combating misinformation around a new virus.

Reuter Communications appoints new directors

Reuter Communications appoints new directors

Three new senior hires to be based in the Shanghai headquarters.

Publicis Groupe says it will not make job cuts in the next week

Publicis Groupe says it will not make job cuts in the next week

A number of agencies have already made layoffs due to COVID-19 impact.

Publicis to 'rigorously' manage costs and 'postpone' expenses

Publicis to 'rigorously' manage costs and 'postpone' expenses

Holding company outlines measures to be 'taken and applied immediately' across all management teams.

S4 Capital reports net loss as revenue rises 292%

S4 Capital reports net loss as revenue rises 292%

Like-for like revenue rose 41% in what Martin Sorrell called an "outstandingly successful" first full financial year.

IN-DEPTH

Why vanity metrics are dead

Why vanity metrics are dead

Global CEO of Red Havas on why brands should change the ways they measure content.

Where are the women CEOs in PR?

Where are the women CEOs in PR?

While PR may be a female-dominated industry, the number of women often taper off higher up the ranks. We ask agency leaders about this phenomenon.

Bezos’ US$10b climate-change gift: Sincere move or empty gesture?

Bezos’ US$10b climate-change gift: Sincere move or empty gesture?

We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

Matchmaking and education service aims to raise quality of PR freelancers in Japan

Matchmaking and education service aims to raise quality of PR freelancers in Japan

The undertaking, spearheaded by former Blue Current MD Tetsuya Honda, is designed to teach best practices and farm talent out to clients looking for flexibility they can't find in agencies.

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

'Giving a monkey a camera proved problematic' - Behind the Campaign with BCW's Wild Guides

Animals were the stars of this creative campaign for the Sri Lankan Tourist Board. BCW creative director Pete Way reveals what happened.

Consumers demand facts around smoke-free alternatives: Philip Morris

Consumers demand facts around smoke-free alternatives: Philip Morris

The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is