Latest

Edelman wins Bronze in Cannes Pharma Lions

Edelman wins Bronze in Cannes Pharma Lions

Impact Porter Novelli in Dubai was credited for PR for the Print & Publishing Grand Prix.

Uber combines marketing, comms under PR lead Jill Hazelbaker

Uber combines marketing, comms under PR lead Jill Hazelbaker

The ride-hailing company is restructuring to create a 'unified narrative.'

Latest

The rise of authentic purpose will drive the Middle East region

The rise of authentic purpose will drive the Middle East region

Purpose is no longer an optional extra - it is a must have, must do, for any future-focused organisation that wants success with longevity, says Teri O'Donnell, CEO of UAE-headquartered Manara Global.

Singapore Airlines names BerlinRosen North American AOR

Singapore Airlines names BerlinRosen North American AOR

Weber Shandwick was the airline's previous AOR.

Edelman names Kehoe as new APAC lead after Lin resigns

Edelman names Kehoe as new APAC lead after Lin resigns

Edelman has promoted Stephen Kehoe to president and CEO of its APAC operations after incumbent Jesse Lin resigned.

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

PR pros: 'Huawei is handling crisis well, but could target customers in charm offensive'

Chinese telecommunications giant Huawei has its work cut out to convince governments, technology partners and consumers that its products and telco infrastructure are safe, experts warn.

Game of coverage: The diary of a Westeros PR man

Game of coverage: The diary of a Westeros PR man

Spinnius Flack is the Grand Maester of King's Landing Coverage - Westeros' leading PR agency.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event