Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Next 15 is to repay £1.4m it received from the UK Government via the furlough scheme, "in recognition of the group's continued strong trading performance and balance sheet".
Former BMW marketer Thomas Schemera takes over the role from Wonhong Cho.
Never has it been more important to act with purpose and never has the opportunity to change been greater.
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
The consumer brand marketing arm for WPP AUNZ’s opr announces a senior appointment.
A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.
In a wide-ranging interview at Spikes Asia, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.
Two agency leaders in Myanmar—who have been vocal against the military takeover this week—talk about the futility of sanctions, the rise of consumer activism, and the radical power of social media.
PR pros across the region weigh in on consumer behaviour and new strategies during an unusual festive period of weariness and homesickness.
AI-powered influencers are cashing in big bucks for brands, and it’s time we pay serious attention to them.
The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.
Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is