News

Narendra Modi and Virat Kohli among top scorers in Twitter engagement report

Narendra Modi and Virat Kohli among top scorers in Twitter engagement report

India's top influencers shone in Twitteet's October analytics.

Belle Baldoza leaves Airbnb comms role

Belle Baldoza leaves Airbnb comms role

She was previously Southeast Asia lead for the travel company.

Mattel hires Discovery’s Catherine Frymark to lead communications

Mattel hires Discovery’s Catherine Frymark to lead communications

She’s a 20-year veteran of Discovery.

Latest

The COVID Effect: As our activity slows down, our attention ramps up
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The COVID Effect: As our activity slows down, our attention ramps up

Never has it been more important to act with purpose and never has the opportunity to change been greater.

Communicating empathetically with media during Covid
For Unilever, pandemic provides new purpose for brand Lifebuoy

For Unilever, pandemic provides new purpose for brand Lifebuoy

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.

GCI Health names Kristin Cahill its next global CEO

GCI Health names Kristin Cahill its next global CEO

Wendy Lund will depart at year's end to serve as chief communications officer at Organon.

CatchOn names director of client services

CatchOn names director of client services

The Finn Partners company brings an art and travel expert to its leadership team.

IN-DEPTH

Agencies shouldn't take the ‘easy route’ when measuring campaigns

Agencies shouldn't take the ‘easy route’ when measuring campaigns

Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of.

What would a vaccine rollout mean for healthcare comms?

What would a vaccine rollout mean for healthcare comms?

As we inch closer towards a Covid vaccine approval, PR experts warn about the challenges around transparency, access and trust.

Asian leaders congratulate Biden-Harris on election victory

Asian leaders congratulate Biden-Harris on election victory

Hong Kong and China remain silent while Kamala Harris ignites social media positivity across region.

Nissan’s marketing head on consumer targeting and revising the agency model

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Pizza Hut CMO on pie, purpose and the pandemic

Pizza Hut CMO on pie, purpose and the pandemic

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

How are the protests in Thailand affecting the industry?

How are the protests in Thailand affecting the industry?

Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is