Latest

Golin sets up affiliate office in Malaysia

Golin sets up affiliate office in Malaysia

Rantau Golin joins the Singapore and Indonesia offices to form a Southeast Asia Golin network.

Why immersive technology will transform communications across sectors

Why immersive technology will transform communications across sectors

Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.

Latest

Forget SEO 'link building' - three metrics PR people should obsess over instead

Forget SEO 'link building' - three metrics PR people should obsess over instead

We've hit peak "link building". There's no bigger proof than seeing the PR industry damaging its most valuable currency in search of them: their relationships with journalists.

Entrepreneur indicted in U.S., Malaysia hires comms firms

Entrepreneur indicted in U.S., Malaysia hires comms firms

Low Taek Jho had been reportedly traveling between Hong Kong, Macau, and mainland China.

Pearson hires GE alum Deirdre Latour as chief corporate affairs officer

Pearson hires GE alum Deirdre Latour as chief corporate affairs officer

Latour will start in the role at the beginning of next year.

SoftBank names Gary Ginsberg as global comms head

SoftBank names Gary Ginsberg as global comms head

Ginsberg is a veteran of News Corp. and Time Warner.

Ideas that go bump in the night: Using fear to motivate your audience

Ideas that go bump in the night: Using fear to motivate your audience

You look like a zombie. The door is locked, the blinds are down and there's a cushion to cover your eyes.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event