Latest

Publicis rebrands two shops in Asia under MSLGroup

Publicis rebrands two shops in Asia under MSLGroup

The moves are part of parent Publicis Groupe's effort to convert its PR assets to the MSL brand.

Swift action halts brewing racism storm for Starbucks

Swift action halts brewing racism storm for Starbucks

This morning I met a colleague in a coffee shop. They were late, so I waited to order until they arrived. I asked to use the bathroom. No one lifted an eyebrow. But then I'm white.

Latest

Targeting women is not a comms strategy in its own right

Targeting women is not a comms strategy in its own right

With the current momentum around the #metoo movement, it feels like we're all talking, writing and pushing for gender equality like never before - however, despite the beginnings of a cultural shift, some communications strategies remain stuck in the mud.

Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe upbeat after account wins fuel organic growth

Publicis Groupe's net revenue grew organically by 1.6% to €2.1bn (£1.8bn/$2.6bn) thanks to account wins in 2017 that included McDonald's and Diesel.

As the big beast leaves the stage - is it time for a new holding company model?

As the big beast leaves the stage - is it time for a new holding company model?

I was almost done with this article when news broke on Saturday evening that Sir Martin Sorrell (aka SMS, aka June 21st - work it out, etc) had resigned.

The post-Sorrell interregnum at WPP will be a difficult period for the company

The post-Sorrell interregnum at WPP will be a difficult period for the company

Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away - at this level many are working to at least six months' notice.

Read, Scott to split duties as WPP joint COOs

Read, Scott to split duties as WPP joint COOs

Mark Read and Andrew Scott, who have been named joint COOs of WPP after Martin Sorrell abruptly quit, know each other well.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event