News

Facebook names Alex Schultz new global CMO

Facebook names Alex Schultz new global CMO

Former VP of product growth and innovation will take over role vacated by Antonio Lucio.

Finn Partners promotes Brighter Group founder Debbie Flynn to lead global travel arm

Finn Partners promotes Brighter Group founder Debbie Flynn to lead global travel arm

Finn Partners has promoted Debbie Flynn, formerly managing partner of Finn Travel Europe, to global travel practice leader.

Acceleration acquires Stripe Reputation

Acceleration acquires Stripe Reputation

The firm will be rebranded as Stripe Theory as it joins Michael Nyman’s network.

Latest

The future of earned media is now
Sponsored feature

The future of earned media is now

COVID has accelerated the digital revolutions underway in nearly every other industry that now includes communications as well. The great leap forward in media relations has begun.

'Surplus to requirements' - Next 15 puts 100,000 sq ft of office space on the market

'Surplus to requirements' - Next 15 puts 100,000 sq ft of office space on the market

Next 15 is 'actively marketing' about one-third of its real estate in London, New York and San Francisco after deeming it 'surplus to requirements' amid the shift to more home working.

Former FT editor joins Finsbury Tokyo

Former FT editor joins Finsbury Tokyo

The new hire is a management and editorial veteran and will join the agency as a senior advisor.

Tyre manufacturer appoints IDEA Communications as global AOR

Tyre manufacturer appoints IDEA Communications as global AOR

The agency will handle integrated communications and digital campaigns for the Chinese brand.

Touch PR adds beauty clients to portfolio

Touch PR adds beauty clients to portfolio

The Singapore agency also announced an expansion of an existing client into Thailand and Indonesia.

IN-DEPTH

How does government comms impact social behaviour?

How does government comms impact social behaviour?

A new report by SenateSHJ details the effectiveness of government comms on bringing people together in Australia.

Journalists on making the switch to PR

Journalists on making the switch to PR

Moving to ‘the other side’ means loads of transferrable skills, but does it also come with an entirely different set of challenges?

The great sacrifice: Why are women made to choose between family and career in ads?

The great sacrifice: Why are women made to choose between family and career in ads?

Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.

'Facebook has played its trump card'

'Facebook has played its trump card'

Facebook's motion to remove news from its platforms in Australia might seem overblown, but this battle has global implications, media experts say.

Three PR lessons from TikTok’s embattled global operations

Three PR lessons from TikTok’s embattled global operations

From a lack of homework on local markets to inadequate differentiation from its parent company, here are three teachings from TikTok's struggles.

“We want to be the comms equivalent of DBS or Singapore Airlines”

“We want to be the comms equivalent of DBS or Singapore Airlines”

Redhill's CEO explains how the firm soared to become one of the fastest-growing agencies in APAC and has remained profitable since day one.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is