News

Adidas and Nike sales plummet following China boycotts

Adidas and Nike sales plummet following China boycotts

Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.

COO of Edelman China moves to Ogilvy

COO of Edelman China moves to Ogilvy

Melinda Po returns to the agency after a short stint at Edelman.

SEC Newgate plans first dividend payment after 'positive' 2020

SEC Newgate plans first dividend payment after 'positive' 2020

SEC Newgate plans to make its first dividend payment of 0.5p per share after outperforming its original budget for 2020.

Latest

Movers & Shakers: Redhill, Petrie PR, and more

Movers & Shakers: Redhill, Petrie PR, and more

PRWeek Asia’s weekly round-up of account wins and people moves.

The power of AI in PR

The power of AI in PR

Press releases, social media content, and influencer engagement are just some of the ways AI can be leveraged in the industry.

CVC Capital, CDPQ agree to joint majority stake in BlueFocus International agencies

CVC Capital, CDPQ agree to joint majority stake in BlueFocus International agencies

Brett Marchand (pictured), Vision7's International's president and CEO, will lead the combined entity as CEO.

Singapore enlists Phua Chu Kang to front vaccine music video

Singapore enlists Phua Chu Kang to front vaccine music video

The lovable TV sitcom character performs a lengthy dance number in the musical PSA.

Olympic athletes battle kaiju representing societal pressure in SK-II series

Olympic athletes battle kaiju representing societal pressure in SK-II series

Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.

IN-DEPTH

APAC Top Consultancies 2021: The command of the independents
APAC Top Consultancies 2021: BlueFocus towers over the region, large networks decline

APAC Top Consultancies 2021: BlueFocus towers over the region, large networks decline

The pandemic had a noticeable impact on agencies’ financial results, but the China market showed to be have bounced back with little effect.

‘Brands can’t be too transparent’: Singapore Gen Zs

‘Brands can’t be too transparent’: Singapore Gen Zs

A new survey of Gen Z consumers by Devries Global Singapore showed that while transparency in comms is important, going 'too far' might reveal a falseness in intent.

Edelman Trust Barometer: Trust in Malaysia rises despite political turmoil

Edelman Trust Barometer: Trust in Malaysia rises despite political turmoil

However, trust is built on fragile foundations such as a need for better healthcare and education.

The slippery slope of consumer activism

The slippery slope of consumer activism

PRWeek Connect: Are consumers increasingly voting with their dollars? When should brands wade into a polarising issue? Leaders in the region discuss.

C-suites in Singapore expected to go beyond donations and CSR: report

C-suites in Singapore expected to go beyond donations and CSR: report

A new study of C-suites by WE Communications shows that stakeholders are expecting leaders in Singapore to engage with a broad array of issues and lead by example.

The Work

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Watch: Integrated global campaign aims to counter deforestation

Watch: Integrated global campaign aims to counter deforestation

Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA.

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is