Luxury tour operator Seasons in Style hires Lewis PR's new travel division

Luxury tour operator Seasons in Style has hired Lewis PR to overhaul its social media presence.

Luxury tour operator: Seasons in Style
Luxury tour operator: Seasons in Style

The move comes three months after the business was acquired by tour operator The Eden Collection to form the Eden Luxury Travel Group.

Lewis has been asked to build Seasons in Style’s brand across print, broadcast and online media from May. It is a major win for the group, which started its travel and consumer division earlier this year. Ann Scott Associates previously held the account.

Seasons in Style chairman Peter Williams said: ‘As we embark on a new era, we look forward to exploiting our presence in social media, to network and find a fresh breed of client, as well as continuing our success in traditional media.’

Seasons in Style was voted the UK’s favourite tour operator by the readers of Condé Nast Traveller in 2009 and prides itself on arranging tailor-made and exclusive holidays around the world in some of the most sought-after destinations.

The account will be headed up by Lewis PR COO Paul Charles, former comms chief at Virgin Atlantic.

The agency’s travel and consumer team already represents luxury train operator Maharajas’ Express; Indian subcontinent and South-East Asia travel specialist Ampersand Travel.

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