As expected, Brown and Cameron trained their guns on Clegg last night and while he did pretty well he has inevitably lost a bit of the sheen - but then he had most to lose ('Nick Clegg retains popularity after second televised leaders' debate', prweek.com/uk, 23 April).
He should have dealt more directly with the sleaze question and I think he missed an opportunity to say directly that a left or right of centre coalition could actually deliver consensus politics - which is not something to be afraid of ...
It's reached a fascinating point where there really is everything to play for.
Expect the Tory media to chuck more manure at Clegg - but they are speaking mostly to the converted anyway. TV is where this one will be played out for the floating voters.
- Brown should learn from Clegg's PR machine
'If it is all about style and PR, count me out.' I know Gordon Brown wants to position himself as the solid and reliable one - no bullshit etc. But it's a strange thing to say given the huge increase in support for Clegg is almost entirely based on his performance in last week's debate.
Irrespective of policy, Clegg is simply a far more accomplished TV performer than the other two. Cameron looks like he has stepped off a Kraftwerk video and Brown just looks awkward. Clegg is polished, shows no signs of nerves and comes across the better for it.
- TV is still ahead of digital in terms of influence
This election shows that despite all the hype about digital, TV still rules politics in the UK.