I am serious about my duty of care to my clients and agency, and follow developments in the Digital Economy Act.
Specifically, in clause eight it says a website can be blocked if it 'is likely to be used in connection with an activity that infringes copyright', so sites that are used in the digital PR workflow such as Yousendit could qualify. So could consumer-facing sites such as YouTube.
The constant uncertainty over whether a site could be blocked could scare brands away from doing UK-specific campaigns as part of a global push. Why invest in campaign creative that the market may never see, whether or not the campaign content itself infringes copyright?
Second, this restricts innovation at UK start-ups in comparison with foreign competitors because they are banned from whole sections of the internet sector.
Don't take my word for it, look at posts by experts such as Struan Robertson of lawyers Pinsent Masons and Mike Butcher of TechCrunch Europe. The technology sector is a significant revenue generator for the PR industry.
I can only assume based on his earlier assertions that Mr Liversage's definition of the creative sector and the PR industry seems curiously blinkered.
Ged Carroll, director, digital strategy, Ruder Finn