Technology: The Week in Technology

UPC Ireland takes on Pembroke Comms.

UPC Ireland, the parent company of telecoms giant Chorus ntl, has appointed Pembroke Communications as its PR agency following a six-way competitive tender process. Pembroke's role covers media relations, publicity, developing and implementing PR strategies and fostering community service programmes.

Rocket has signed a deal with NetClean, which helps prevent child sexual abuse images on the internet, to launch the company in the UK, through a campaign combining traditional and digital media. The programme will focus on raising NetClean's profile and supporting sales of its ProActive product to businesses.

GyroHSR has recruited Warren Drumm as head of digital strategy. In the last quarter the b2b agency has worked with Sigma, Sage and HSS, helping the Salford Quays-based office achieve its growth aspirations. Drumm joins GyroHSR from Magnetic North, where he worked with Kellogg's and Special K.

NetworkedPlanet, a technology software firm, has called in Berkeley PR to help raise its profile in key press. The PR campaign will target the IT channel press to help boost interest in Networked-Planet's products. Through a thought leadership campaign, Berkeley PR will also raise awareness of the company in the technology trade press. The account will be led by account director Paul Stallard.

TP-Link has chosen AxiCom to handle PR programmes in the UK for its innovative range of home networking products. The China-based company is establishing a UK office for the first time and is looking for PR support. The campaign will combine a corporate and channel media outreach programme along with targeted product reviews.

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