Charities muster for big legacy campaign

A total of 140 charities have signed up to take part in Remember a Charity Week from 13-19 September, billed by organisers as potentially one of the biggest UK cross-charity campaigns.

RNLI: supporting campaign
RNLI: supporting campaign

Remember a Charity was set up in 2000 to convince people to leave cash to good causes in their wills. The newly devised campaign will see charities such as the Salvation Army, Royal National Lifeboat Institution (RNLI) and English Heritage running their own PR activities.

Remember a Charity is asking its 140 members to promote the campaign through their networks of e-bulletins, newsletters, magazines, events, PROs and online presences.

Examples include the Salvation Army promoting legacies in its 1,000 churches and centres across the UK.

The RNLI will promote the campaign in its 235 lifeboat stations across the UK, as well as a PR drive through its regional network. English Heritage will also use one of its sites to pro mote legacies to its UK supporters.

Retained agency Good Relations is spearheading the PR drive. It will run a 'Legacies through a Lens' photography exhibition that will ask celebrity photographers to capture how a large number of charities rely on legacies to continue their vital work.

Remember a Charity director Rob Cope said: 'Many charities would not survive without legacies. We hope the charity week will be one of the biggest campaigns run by the sector.'

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