Saint Lucia Tourist Board appoints Consolidated PR following competitive pitch

The Saint Lucia Tourist Board has appointed Consolidated PR as its retained PR agency for the UK and Ireland following a competitive five-way pitch.

PR support: St Lucia Tourist Board
PR support: St Lucia Tourist Board

Consolidated replaces incumbent agency DSA PR, which held the press office for seven years. Consolidated PR will be targeting consumer and travel trade media to show the 'diversity' of the Saint Lucia brand.

Consolidated will support the in-house team to deliver ongoing destination-led coverage, showcasing what Saint Lucia has to offer.

Consolidated PR head of consumer Liz Fay said: ‘The island has such a variety of experiences for visitors, so our job is to tailor and package the many exciting itineraries to appeal to a broad range of audiences. This will mean achieving cut-through in and out of travel media.’

Fay will report to Saint Lucia Tourist Board director of marketing UK and Europe Patricia Charlery-Leon.

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