Wanted: PR innovators for PRWeek/Octopus Future 5 project

PRWeek is partnering with Octopus Communications to identify campaigns that offer a glimpse of the future of communications.

Future 5: searching for the future of comms
Future 5: searching for the future of comms

At a time of considerable change in the media landscape, the Future 5 project will showcase brands that have injected a sense of experimentation and innovation in their comms strategies.

We're looking for campaigns that fall into these five categories:

* Insightful use of planning

* Advanced digital thinking

* Creativity

* Integration with marketing

* Innovation in results measurement

In-house PR departments are invited to send a synopsis of no more than 200 words (in a Word document) to future5@haymarket.com describing a ground-breaking campaign run over the 12 months to July 2010. The synopsis should clearly explain the ways in which the campaign offers an innovation in one of the five categories.

The closing date for entries is 5pm on 28th July.

A panel of judges including PRWeek editor Danny Rogers will select the most forward-looking campaigns which will then be featured within PRWeek and at a special briefing for in-house heads of comms.

More details at www.octopuscomms.net/future5.aspx

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