Leaders' debate fails to encourage election talk among third of Brits

With just nine days until the polling booths open, a third of Brits failed to have a single conversation about the general election in the past week, according to new statistics.

Leaders debates: election discussion
Leaders debates: election discussion

It appears the impact of screening the second leaders' debate primarily on cable and satellite channels has dampened the public's discussion of the election, with conversations falling from 68 per cent in the week of the first leaders' debate, to 64 per cent last week.

The figures are taken from Talking Point, a new tool developed by Band & Brown Communications to track conversations about brands, products and people. Weekly polling of more than 2,000 people is conducted by ICM.

The results also showed that Nick Clegg's ‘positive conversation' index has fallen, with 30 per cent of the British population having a positive conversation about the Liberal Democrat leader in the past week, which was -9 on the week before.

However, positive ‘talkability' around Clegg is still way ahead of his political rivals.

Positive conversations about David Cameron recorded a small week on week increase (17 per cent, +1) and similar conversations about Gordon Brown have increased for the fourth week running to 15 per cent (+2 on the previous week).

Commenting on the polling data Band & Brown planning director Fiona Longhurst said: ‘The results just underline the impact of the first TV debate, but it must be a concern for politicians that they have been unable to capitalise on this impact and continue to engage the public in the general election campaign.'


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in