PR Europe: Prague: Radiomobil launches PR offensive

Mobile phone operator Radiomobil is to hire a PR agency to handle a regional campaign tailored for each of the Czech Republic’s seven regions. The company, which operates the Paegus network, has already seen several pitches and is due to make an appointment this week. The company - a joint venture between Ceske Radiokomunikace and a German consortium - faces aggressive competition from rival operator EuroTel.

Mobile phone operator Radiomobil is to hire a PR agency to handle a

regional campaign tailored for each of the Czech Republic’s seven

regions. The company, which operates the Paegus network, has already

seen several pitches and is due to make an appointment this week. The

company - a joint venture between Ceske Radiokomunikace and a German

consortium - faces aggressive competition from rival operator EuroTel.



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