GPC strengthens its international network

GPC Market Access launches its pan-European network this week, formalising an existing relationship with affiliates across the Continent.

GPC Market Access launches its pan-European network this week,

formalising an existing relationship with affiliates across the

Continent.



The network, which has been named GPC Market Access Group, links 14

public affairs consultancies in each European Union member state, except

Luxembourg, which will be served by Brussels-based GPC Market Access

Europe.



Both Market Access and GPC Connect in the UK are also members.



Affiliates will continue to operate under their own names locally but

may also adopt the GPC brand.



Julia Harrison, managing director of Market Access Europe, said that the

establishment of the network consolidated the existing relationships

between the consultancies and followed on from the merger of GPC and

Market Access in Brussels last year (PR Week 24 November, 1995).



More particularly, she said, there was a growing need for representation

in each of the EU national capitals as the interaction between Brussels

institutions and member states intensified and clients increasingly

recognised the need to lobby locally.



GPC Market Access will also be linked to Porter Novelli Washington, its

sister company within the Omnicom group, and the independent GPC Canada.



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