Harvard wins Agfa contract

Photographic big shot Agfa-Gevaert has called in Harvard PR to publicise its range of digital cameras.

Photographic big shot Agfa-Gevaert has called in Harvard PR to

publicise its range of digital cameras.



The agency, which won an estimated pounds 50,000 fee contract last week,

will also increase awareness of Agfa’s desktop publishing scanners.



Agfa makes three models of digital camera: StudioCam for still life

photography, ActionCam for live-action shots and the smaller snapshot

camera e Photo 307. The filmless cameras can store over 72 exposures

which can then be downloaded directly into the users computer.



The 12-month PR campaign will focus on informing a business audience

about the cameras and seven digital scanners via the expanding PC and

Macintosh trade press as well as the national media.



Harvard associate director Fraser Butters said the agency’s combination

of consumer and hi-tech experience made it a ’perfect fit’ for Agfa.



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