H&K names van Seeters to lead Benelux region

Hill & Knowlton has promoted Netherlands CEO Jeroen van Seeters to the oversee its Brussels office and Benelux operations.

Van Seeters: H&K's new Benelux chief
Van Seeters: H&K's new Benelux chief

Van Seeters will report to H&K EMEA CEO and chairman Sally Costerton and will sit on the firm's EMEA council.

The agency confirmed that van Seeters will look to bolster H&K International Belgium's public affairs team with new hires.

'In recent months I have spoken to clients, candidates and other senior influencers about what they believe is missing on the Brussels scene,' said Costerton in a statement. 'Without exception they have said that what they are looking for is a firm that can successfully connect policy and communications issues to their business goals. Of all the people I have worked with in my career, I can honestly say Jeroen has few peers when it comes to his business focus and client- centric approach to consultancy.'

Van Seeters is a Dutch national with almost 20 years experience in international comms.

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