Warner video to fine tune PR

Warner Home Video is reviewing its public relations arrangements.

Warner Home Video is reviewing its public relations


General manager, marketing Wayne Borg said he had informed the company’s

PR agency Mathieu Thomas about the review in January.

He added that the company’s PR arrangements ’were still being discussed’

although the Warner Brothers division is believed to have approached

several agencies.

Borg said one of the reasons he decided to hold a review was because of

the ’level of service’ from Mathieu Thomas.

However PR company Mathieu Thomas insisted it had resigned from the

contract and blamed an insufficient budget.

The London agency had been handling Warner Home Video’s rental PR for

five years when it was invited to pitch for the retail business last

summer (PR Week, 28 June).

The joint brief involved handling six figure launch budgets for Warner’s

blockbusting film titles like Heat, Species and Under Siege 2.

Mathieu Thomas won the contract but, according to agency director Amanda

Slayton, Warner then implemented a new budgeting structure.

’We couldn’t carry on at the current budget level,’ explained


’We got less money for doing it all than for doing one. It was very

labour intensive.’

’We are hopeful we will pick up a new video account,’ she added. The

company also works for Whirlpool, Philips, General Accident and 3M.

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