Integrated PR company Consolidated Communications is moving into
The agency has appointed former Leo Burnett Direct account director Mike
Chattey to its board. Chattey, 36, arrived this week to head a team of
three agency staff.
At first Chattey will work for Consolidated’s existing clients Virgin
Direct and Walt Disney Home Video. He will then start pitching against
specialist direct marketing agencies for his own direct marketing and
sales promotion contracts.
While at Leo Burnett Direct Chattey worked for United Distillers, South
African Airways and Kellogg’s.
Consolidated’s board already has an advertising expert in the form of
ex-Saatchi and Saatchi board member Henrietta Pullen and former Heinz
brand manager Tom Wells. The remaining three directors have conventional
Agency managing director Alastair Gornall said: ’a growing number of
clients are looking for more below-the-line experience. The whole market
Gornall predicted the new division will contribute 20 per cent of
overall income within the space of a year. The 44-strong agency recorded
a fee income figure of pounds 1,662,340 in 1995.