MIDAS hires Euro RSCG Biss Lancaster to promote Manchester's business credentials

Manchester Investment Development Agency Service (MIDAS) is looking to attract inward investment to the City with the hire of Euro RSCG Biss Lancaster.

Comms focus: Manchester's businesses
Comms focus: Manchester's businesses

MIDAS acts on behalf of the ten Local Authorities of Greater Manchester. It appointed Biss Lancaster after a five-way pitch. The agency will handle its regional, national and international PR.

MIDAS’ director of external relations Zoe Ensor said she hoped the agency would 'generate a step change increase in the volume of positive news coverage for the business'. She praised the agency’s ideas to help promote Manchester as a leading European business location, as well as a complementary proposition to London.

The Biss Lancaster account team will be headed up by MD Brian Beech and include the consultancy’s Salford-born chairman, Graham Lancaster.

Beech said: ‘Manchester is a world-class city that offers people a great place to live, work and visit and critically, it is a fantastic environment for business. It has an incredible talent pool of people; its airport and transport infrastructure compete on a global level and it boasts a diverse and high quality portfolio of business properties.’

Manchester-based PAPR has also been retained by MIDAS to handle the property side of the business.

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