CMP, the US technology information group, is poised to select a PR
company to flag up its arrival in Europe.
Barbara Kerbel, the company’s head of PR in the US has asked GCI, Banner
and Text 100 to submit proposals.
Kerbel returned to the States last week but is expected to make an
The chosen agency’s first task will be to launch Information Week, a
fortnightly IT news magazine in the UK.
The title, which launches next month, is a joint venture with Emap
Computing and will rival Computing and Computer Weekly.
The agency will target a business audience, particularly IT managers in
large corporations in a bid to raise the magazine’s profile.
It is understood the brief will then widen to become a general
pan-European brand building campaign focusing on Germany and France.
CMP launched the US edition of Information Week in 1985 and the magazine
now boasts a circulation of 350,000.
It also runs several on-line publishing ventures including NetGuide
Live, a daily on-line guide to the net and an Internet-only television
service called First-TV.