F-H gains access to 20/20 Media vision

Fleishman-Hillard will be able to tap in to targeting and research expertise via a new alliance with the media consultancy 20/20 Media.

Fleishman-Hillard will be able to tap in to targeting and research

expertise via a new alliance with the media consultancy 20/20 Media.



The company, a joint venture between media buyer CIA Group and

advertising firm Bozell Worldwide, has already advised F-H on three

pitches. F-H will now pay the company on a retainer basis to provide it

with creative input, research services and media targeting for both new

business and existing clients.



Mark Patterson, 20/20 Media’s managing director, said the arrangement

will not only supply income but allow his staff to ’think outside the

standard media box and consider PR as a communication tool’.



Patterson believes the arrangement will improve understanding between

the two disciplines. ’We are being asked more and more to work with PR

agencies and co-ordinate coverage,’ he said.



20/20 Media is planning to set up another media agency focusing on

technology based clients, which F-H will launch.



F-H managing director Barry Leggetter said the deal will provide his

agency with an ’objective, researched based angle’ to its strategic

thinking.’



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