Capital One hires DR to win a UK credit rating

US credit card issuer Capital One has signed up Dewe Rogerson as its PR adviser.

US credit card issuer Capital One has signed up Dewe Rogerson as

its PR adviser.



The agency was appointed two weeks ago after pitching against Scope

Ketchum, Fleishman-Hillard and Sector Public Relations. The account is

estimated to be worth around pounds 50,000 in fees.



The company, which is the ninth largest credit card issuer in the United

States, set up in the UK last year.



It is one of four American credit card companies - the others are MBNA,

Advanta and First US - to challenge the hold of the high street banks

which currently have almost 75 per cent of the UK market.



Known in the US for its aggressive marketing, Capital offers a variety

of different cards tailored to individual preferences.



In the UK it has focused on a Visa card at a variable APR - currently

9.9 per cent - linked to the base-rate.



Operations manager Patrick Nelson, who is the company’s spokesman in the

UK, said Dewe Rogerson would provide ’strategic advice on how to use

public relations properly’.



’We see the potential power of PR, and we’re asking Dewe Rogerson to

help us harness it,’ he added.



It is unclear whether DR will handle journalists enquiries or take a

more back-seat role, Nelson said this was still to be determined.



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