H&K to add sparkle to Schweppes brand

Hill and Knowlton has scooped a pounds 200,000-fee, five-year contract to rejuvenate the Schweppes brand name.

Hill and Knowlton has scooped a pounds 200,000-fee, five-year

contract to rejuvenate the Schweppes brand name.



Oasis, Malvern Water, Sunkist and the company branded tonic, bitter

lemon and Schizan lemonade are included in the brief.



Dr Pepper, the only remaining product in the portfolio, will continue to

be managed by Lyons Waddell.



The appointment is a blow to Lowe Bell’s consumer PR arm Green Moon,

which will lose the business for Sunkist, Sunkist Diet and Oasis.



Robin Chatterton, UK marketing director for Schweppes, put the account

out to pitch three months ago (PR Week, 8 November).



Chatterton said the move was sparked by a desire to present Schweppes as

’more than just a tonic brand’. The company wants to market the overall

Schweppes name instead of concentrating solely on individual

products.



Hill and Knowlton will offer strategic advice during the campaign, which

kicks off in the summer.



It will also run a practical consumer programme with a series of

campaigns targeting a wide range of 20- to 45-year-olds.



The PR push will complement Saatchi and Saatchi’s pan-European

advertising campaign which will also focus on the Schweppes name.



’We have not spent any time on the Schweppes brand as a whole for some

time,’ explained Chatterton. ’It is one of the biggest assets we have as

a company.’



Trade PR will remain with Clarion Communications.



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