Hill and Knowlton has scooped a pounds 200,000-fee, five-year
contract to rejuvenate the Schweppes brand name.
Oasis, Malvern Water, Sunkist and the company branded tonic, bitter
lemon and Schizan lemonade are included in the brief.
Dr Pepper, the only remaining product in the portfolio, will continue to
be managed by Lyons Waddell.
The appointment is a blow to Lowe Bell’s consumer PR arm Green Moon,
which will lose the business for Sunkist, Sunkist Diet and Oasis.
Robin Chatterton, UK marketing director for Schweppes, put the account
out to pitch three months ago (PR Week, 8 November).
Chatterton said the move was sparked by a desire to present Schweppes as
’more than just a tonic brand’. The company wants to market the overall
Schweppes name instead of concentrating solely on individual
Hill and Knowlton will offer strategic advice during the campaign, which
kicks off in the summer.
It will also run a practical consumer programme with a series of
campaigns targeting a wide range of 20- to 45-year-olds.
The PR push will complement Saatchi and Saatchi’s pan-European
advertising campaign which will also focus on the Schweppes name.
’We have not spent any time on the Schweppes brand as a whole for some
time,’ explained Chatterton. ’It is one of the biggest assets we have as
Trade PR will remain with Clarion Communications.