DIY stores group Wickes has appointed Hudson Sandler as its
retained financial PR agency following a four-way pitch including Lowe
Bell and Luther Pendragon. The company used Dewe Rogerson during the
crisis over accounting irregularities (PR Week 5 July, 1996) with the
permission of DR client Boots - a competitor through its Do It All
chain. As agreed with Boots, DR stood down from the Wickes account after
completing work on a rights issue last month.