Stop Press: Hudson Sandler nails Wickes account

DIY stores group Wickes has appointed Hudson Sandler as its retained financial PR agency following a four-way pitch including Lowe Bell and Luther Pendragon. The company used Dewe Rogerson during the crisis over accounting irregularities (PR Week 5 July, 1996) with the permission of DR client Boots - a competitor through its Do It All chain. As agreed with Boots, DR stood down from the Wickes account after completing work on a rights issue last month.

DIY stores group Wickes has appointed Hudson Sandler as its

retained financial PR agency following a four-way pitch including Lowe

Bell and Luther Pendragon. The company used Dewe Rogerson during the

crisis over accounting irregularities (PR Week 5 July, 1996) with the

permission of DR client Boots - a competitor through its Do It All

chain. As agreed with Boots, DR stood down from the Wickes account after

completing work on a rights issue last month.



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