B-M to highlight Chilean stability for UK business

The government of Chile has hired Burson-Marsteller to help it boost exports to the UK.

The government of Chile has hired Burson-Marsteller to help it

boost exports to the UK.



B-M fought off competition from GCI, the Rowland Company and Hill and

Knowlton to win the estimated pounds 300,000 budget contract (PR Week,

13 December).



It succeeds Larkspur Communications which resigned the account last May

claiming ’the amount of time we put into it in no way equated to the

fees’.



B-M associate director Annabel James flies to Chile this week to present

its action plan and it is expected that a final agreement will be signed

in Santiago next week.



The campaign will aim to increase knowledge about Chile among UK

importers, retailers and distributors.



James said: ’Chile is probably the fastest growing economy in the

region.



Chilean wine has done so well, and is a good example of doing business

with Chile.’



Homero Sotomayor, Chile’s UK commercial counsellor, said he wanted to

emphasise the country’s political and economic stability.



B-M’s proposals will be presented to a committee including both

government and representatives from major Chilean industries.



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