The government of Chile has hired Burson-Marsteller to help it
boost exports to the UK.
B-M fought off competition from GCI, the Rowland Company and Hill and
Knowlton to win the estimated pounds 300,000 budget contract (PR Week,
It succeeds Larkspur Communications which resigned the account last May
claiming ’the amount of time we put into it in no way equated to the
B-M associate director Annabel James flies to Chile this week to present
its action plan and it is expected that a final agreement will be signed
in Santiago next week.
The campaign will aim to increase knowledge about Chile among UK
importers, retailers and distributors.
James said: ’Chile is probably the fastest growing economy in the
Chilean wine has done so well, and is a good example of doing business
Homero Sotomayor, Chile’s UK commercial counsellor, said he wanted to
emphasise the country’s political and economic stability.
B-M’s proposals will be presented to a committee including both
government and representatives from major Chilean industries.