Lexis’ sport and entertainment division will focus on generating awareness of the bid within the UK and other important international markets outside of Spain.
The agency will report into Royal Golf Federation of Spain director gerente Jorge Sagardoy Fidalgo. The brief will be led by head of Lexis sport and entertainment Will Oscroft.
Meanwhile, Newport City Council and Newport Unlimited Urban Regeneration Company have appointed Four Communications to promote the city which is the Ryder Cup 2010 host city.
Four has been brought in to help support the regeneration agenda, raising the city’s profile in a broad range of media to inform developers, investors and golfing visitors about Newport’s credentials for work and leisure.