FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

Hi-tech PR has been a boom industry. Annual fee income increases of 30 or 40 per cent have been common in recent years and some medium-sized agencies have even managed growth rates of 70 per cent or more.