Editorial: Joining hands across the Atlantic

The PRCA, IPR, Association of Media Evaluation Companies (AMEC) and other members of the working party formed as a result of the Proof Forum met this week to thrash out the details of a best practice toolkit to be launched in May. On the other side of the Atlantic, the Public Relations Society of America is also working on a new tool to measure and evaluate the impact of PR. Likely to be a CD-Rom, workbook or training programme, this is due to be launched at the PRSA’s international conference next October.