MEDIA: Profile - The battle for the boys - CHRIS MAILLARD, Editor, Maxim

The men’s magazine market is getting tougher by the month. Cabal Communications has just had its new launch, Front, banned from supermarket shelves because of the level of nudity in its content; there is a new launch by John Brown Publishing called Cream which crosses Bizarre with a sex manual and there is talk of IPC launching a new men’s title to complement Loaded.