Bell Pottinger North awarded brief by Dementia Life to launch technology systems

Bell Pottinger has been appointed by Dementia Life ahead of its UK launch of technology systems for people with dementia.

New systems: for dementia sufferers
New systems: for dementia sufferers

The consultancy's team at Bell Pottinger North in Macclesfield will deliver a media relations campaign to support the launch of the two systems, that are the product of ten years' academic research by teams at the Universities of St Andrews and Dundee.

The Computer Interactive Reminiscence and Conversation Aid (CIRCA) system helps people with dementia by presenting a range of carefully selected media to allow them and their carer to communicate more effectively as they share memories that would usually remain ‘locked' away. The Living in the Moment (LIM) system offers engaging, interactive activities that encourage skill and creativity.

Bell Pottinger North account director, Alex Henshall, said: ‘There are over 820,000 people living with dementia in the UK, a figure which is set to rise with our ageing population.

‘The new technology offered by Dementia Life helps those people and their carers positively express themselves by helping to improve their overall quality of life. It will be important for us to communicate that message through a targeted media relations campaign.'


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