PUBLIC SECTOR: Manchester 2002 committee seeks PR chief

Manchester 2002, the organising committee for the next Commonwealth Games, is looking for a sport and culture enthusiast to head up its public relations activities. This is the first in-house PR appointment, although local PR agency Mason Williams has been working on the pounds 60 million project since last spring. ’There will be quite a sizeable budget: PR is a very integral part of our communications strategy,’ said committee chief executive James Seligman. ’The primary target areas are the commercial sector, to drive sponsorship, and consumers.’ Manchester City Airport and local law firm Addleshaw Booth are already supporting the games which will be the largest multi-sport event ever in the UK.

by SIMON ELLERY

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