The Institute of the Motor Industry (IMI) has made Stuart Brooks
its first PR manager in a bid to improve its image and boost membership
numbers.
Prior to establishing an in-house PR function, the institute out-sourced
its PR activity to London based consultancy, TBA Associates.
Brooks started last week, and reports to director of marketing Peter
Creasey.
He is charged with raising the institute’s profile among existing and
potential members, the general public and across Europe. A recently
established online media database will play a major part in developing
his media relations programme.
The appointment comes after research conducted at the recent London
Motor Show found that although most respondents felt that the industry’s
services were good, its overall image was poor. ’The industry has a lot
of work to do to reflect the good work it is doing by and large,’ Brooks
said.
Brooks was formerly account manager with McCann-Weber PR, where he
worked in the aviation and automotive sectors.
The IMI has 29,000 members including 3,000 overseas.
