The United Nations Children’s Fund (UNICEF), has recruited a UK
communications head to help manage the news agenda and maximise
publicity for endorsements from stars such as singer Robbie
Anita Tiessen joins from Amnesty International’s International
Secretariat, where she has been media director for the past six years,
managing a team of eight.
Her role was created following the merger of UNICEF’s press and
information departments four weeks ago. Tiessen will oversee a team of
ten and will report to Marie Staunton, deputy director of UNICEF.
She will be responsible for handling all aspects of UNICEF’s PR and will
liaise with parliamentary officials and celebrities to generate support
for the charity.
Staunton said: ’We combined the two departments because we recognised
that we needed a more streamlined communications structure to build our
profile in the UK. We recruited Anita because we wanted someone who was
comfortable in the international arena, who was politically aware and
who could deal with large numbers of companies as well as corporate and
UNICEF was set up after the Second World War. It works to support and
protect children in 161 countries and has 201 offices worldwide. The
charity’s aim to ensure that children in the world’s poorest countries
have access to clean water, food, medical supplies and education and are
protected from abuse and child labour. It is currently heading emergency
work in Honduras and Nicaragua in the aftermath of hurricane Mitch. It
also organised Williams’ visit to Sri Lanka last month to support
children being immunised against polio.
Celebrities supporting the charity also include Des’ree, Ian Dury,
Vanessa Redgrave, Sir Richard Attenborough and Roger Moore.