Railtrack has appointed Camargue after a three-way pitch to raise
the profile of its property division.
Financial Dynamics and Cadenza Communications pitched for the corporate
and business-to-business account which carries fees of around pounds
One of the UK’s largest landowners, Railtrack Property is gearing up to
become a major developer and the agency will help publicise its
The property division’s function is to generate revenue for reinvestment
into the UK railway network.
It has several multi-million pound projects underway throughout the
One such scheme is a joint development in Norwich with the property arm
of supermarket chain ASDA called Gazeley. The two companies are
developing a former railway goods yard covering 40 acres, into a mixed
development of retail premises and homes.
Railtrack retains the Rowland Company for consumer work, Brunswick for
financial PR and Bell Pottinger for public affairs. Railtrack pre-tax
profits for the six months to 30 September were up 13 per cent compared
to the previous period to pounds 224 million.
Commercial and development property sales represented pounds 23 million,
as the company took advantage of buoyant market conditions.
Over the same period it invested pounds 689 million in rail