From prweek.com/uk: From our bloggers

GIZMODO ON TO A WINNER

Paul Armstrong, 19 April

Whether you believe the next iPhone 'leak' or not, the guys over at Gizmodo played what is likely to be the scoop of some of their lives extremely well. Tease, launch, enable, crow, repeat. Nice work. Brand the assets, control what can be shared as much as possible, sit back and wait for the media to call you. This is the power of Apple, social media and good strategy. Particularly impressed with all this happening over the weekend. Kudos guys.

TWITTER ELECTION SPIN

Daljit Bhurji, 16 April

The post-debate spin operation for the election TV debates will be on a mammoth scale. Despite the army of official spin doctors attempting to convince the media that their man was the victor, journalists will also being playing close attention to the vast online spin room known as Twitter ...

Twitter has become the official social media TV 'back channel' with thousands of viewers using the platform to comment in real-time about programmes they are watching ...

AD SCRUTINY ON FACEBOOK

Ged Carroll, 19 April

Facebook is planning to use the audience's web history (what pages that they have looked at previously) ... given the popularity of Facebook and concerns over previous initiatives such as Beacon, behavioural targeting of adverts will come under increased scrutiny. This is expected to be officially announced at the F8 conference later this week.

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