Opinion: From our Readers - Time sheets remain a valuable tool for PR

I disagree with Frank founder Graham Goodkind that time sheets are 'pretty meaningless' (News, 16 April).

We are flexible in our approach to fee billing and often work on an hourly, project and retainer basis determined in agreement with the client.

I expect all my colleagues to record their time because, together with our monthly executive summaries of media placements and other achievements, there is no better way of measuring client value for money and agency profitability.

At a time when PR consultants wish to be taken seriously alongside other professional advisers, we must be accountable.

In the legal profession, Slaughter and May is revered for charging for the value of its work, not the time it takes to complete - and while we studiously complete our time sheets, this is something to which we can all aspire.

Ronel Lehmann, chief executive, Lehmann Communications

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