Posted by Rebecca Wheeler
19 April My Twitter feed pointed me to a fascinating, but somewhat disturbing, article on the New York Times' website, addressing why there are still so few women in Silicon Valley. There are often so many small breakthroughs being made that PR agencies have to fight to win their clients column inches - and many of these battles are fought and won by female PR professionals who fully understand the key messages and USPs, and the technology behind it all.
THE LEADERS' DEBATE
Posted by Andrew Boyers
16 April Unless you were under a cloud of volcanic ash, you'll have known that last night saw the UK's first leaders' debate on ITV. The event, despite an Icelandic volcano's best efforts, has dominated the news agenda across all media platforms. Throughout the debate, a staggering 35,483 people tweeted 184,396 times, with an average frequency of 29.06 tweets per second.
OLD SCHOOL COMMS
Posted by Will Sturgeon
15 April Anybody who thought Twitter invented words such as 'social media', 'community', 'engagement' etc, would do well to take note of the very 'old school' poster put up at my local train station in Surbiton, Surrey. It's a reminder that all we're ever looking to do in effective communication is find the most relevant channel to deliver messages directly to the target audience.