MTV has appointed Coalition PR to run a consumer and trade campaign
in the UK and Ireland, following a competitive pitch.
The agency won the account last week and is charged with raising the
profile of the channel’s programming and increasing viewer numbers.
Since the launch of MTV’s UK and Irish service in June last year, which
is currently received by 7.5 million households, PR has been handled
The service is one of five regions which comprise northern Europe (which
includes Scandinavia), southern Europe (which covers Italy), Europe
Central (which covers Germany, Switzerland and Austria) and MTV Europe
(which covers all other countries).
’The brief covers the music industry press, advertising trade press and
broadcast mediums, their task is to drive tuning for the channel and to
increase our trade profile’ said MTV UK and Ireland acting head of press
The agency will aim for coverage of programmes, presenters, and work on
specific awards and roadshow projects.
MTV is received by 77 million homes across Europe. The company is owned
by the Viacom Group, which also owns several globally distributed cable
channels, including Nickleodeon, and video retailer Blockbuster
Coalition also handles PR for music retailer HMV UK and pop band the