Ronnie O'Sullivan, the world snooker champion, has brought in Manchester-based BIRD Consultancy to handle his media relations and commercial activity.
Clarks, the high street shoe retailer, has appointed Shine to raise the profile of its children's ranges.
The CIPR has brought together social media experts to create a panel to advise the trade body on its policy guidance and training.
Octopus Travel, a global hotel booking website, has hired Brighter Group to manage its UK consumer media strategy.
CUBANEIGHT has been set up by ex-Bottle PR directors Rachel Brewin and Sian Gaskell.
Finn Communications is to roll out a social media campaign to launch a range of electrical products for Morphy Richards.
The England Hockey Board has turned to sports media specialist David Welch Management to build the sport's profile.
InterContinental Hotels Group has hired Tippett PR to help promote its luxury Park Lane hotel.
AR Rahman, the Indian musician, has appointed DawBell to handle publicity for the European leg of his upcoming world tour.