Nature's Plus is one of the largest vitamins and minerals companies in the US and is focusing on the UK as its main area of expansion.
Natural health and beauty PR specialist CCD's brief includes promoting all products, with the initial focus on the new Nature's Plus Gold range.
CCD managing director Justin Clark said: ‘Natural health is an expanding market with an increasing understanding of the benefits by consumers. We will be feeding this thirst for knowledge though traditional media and online.'