Investors in People UK, the government agency which runs the
national standard for corporate best practice, is reviewing its PR
account, currently held by Countrywide Porter Novelli.
Investors in People has invited agencies to present their credentials
and will establish a shortlist after the tender deadline of 15 January.
Countrywide, which has held the account for over three years, expects to
repitch. The selected agency will be on a three-year contract and will
report to marketing manager Ian Luxford.
The agency’s brief is for all aspects of corporate PR, promoting the
Investors in People standard in the media, among the business community
and through events.
Luxford said: ’The Investors in People standard is a product that
appeals to everybody. The messages may be pitched at different levels:
line managers may have different questions on their minds from chief
Investors in People awards its kitemark to organisations which can
demonstrate certain standards in areas including staff training,
internal communication and involving employees in achieving business
Companies apply for the standards and are assessed externally by a group
of employers known by Investors in People as its recognition panel. The
standard can be reviewed by the organisation’s assessors every three
years or on a more regular, 12 to 15 month cycle.